Tip:
Highlight text to annotate it
X
Our approach to product design is to really understand
what the users are looking for.
These different various users have expectations about their products,
and our approach is to understand those expectations
and bring designs and solutions, materials and processes,
into our product that our customers can actually see and feel
and know the difference.
Design covers every aspect, from the way the customer
touches and feels the product to the materials that we use,
making sure we're thinking about the customers' needs,
and so, it goes beyond aesthetic.
We design for the expected life of the product and
we make choices like using full-metal body, hinges,
we use performance materials and performance finishes.
Either real aluminums or cast magnesiums or
reinforced plastics or carbon fiber.
We spend a lot of time looking out at advanced materials and processes
trying to figure out what makes sense given the trends.
We spend a lot of effort tryng to achieve the weight
and the thickness targets.
You know, even Precision has the push now
to go thinner and lighter for even the performance area.
So now we can take these other materials that we've developed,
and processes that we've developed for the Ultrabook products
and bring them into Precision.
So those customers can experience those benefits as well.
Dell is really changing the game with some of the materials
that we're doing right now.
Carbon fiber's a great example of a material that we have been
working on for years, and we've used it within our XPS line first.
We perfected that and we've taken it into the Latitude line
and you'll see it showing up in tablets and other products as we go forward.
When Corning first launched the Gorilla Glass, we used that product
in many of our different notebooks.
And then we've continued to evolve with Corning
as they've launched the second generation of Gorilla Glass.
We've adopted that into our products.
Corning has now taken the next step in performance.
We'll be partnering with them which gives us another reduction in thickness
where we use glass and also continues to drive the weight down.
When we look at any of our designs, we do it with a specific
customer in mind.
Any aspect of that product we can point at and tell the customer
exactly why we did this, and recognize that that product
was actually designed for them.