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How would you describe today’s music market?
Over the last years the music world has drastically changed
thanks to the Internet and new digital devices such as mp3 players and smartphones
which have changed consumers’ habits
Young people listen to music on the move and can access catalogues with millions of songs anytime.
Play.me, our innovative music service, allows users to download and listen to music
in high quality without any limits on use.
Play.me is among the top players of online music catalogues in Italy.
Why did you integrate Cashlog payment solution with Play.me, as an alternative payment method to credit card?
Italy is a country with four times more mobile phones than credit cards.
Play.me decided to catch this opportunity
and offered the possibility to subscribe by paying through carrier billing thanks to Cashlog.
Thanks to the integration with the solutions offered by Cashlog
we created a dedicated user experience fully integrated with, and in “Play.me” style.
Which are the results obtained so far?
With the introduction of the carrier billing payment solution on the Play.me website
our transactions have jumped five-fold in a few months.
We are now integrating both the new 1 click technology
so the user can enjoy a flawless m-payment experience on their smartphone too
and the ADSL solution allowing billing on their fixed line account.
In this way we will further expand our payment methods and it will be possible to buy any music in a few seconds
anywhere and anytime on the Play.me website by choosing the Cashlog option.