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You are a writer.
Whether you know it or not, whether you feel it or not,
you are.
It was encouraging that you don't have to be a professional writer to write well.
The thing I like about her book so much is that
it can
ignite a passion.
I wrote "Word Up!" to empower people to express the things they want to express in effective ways.
Marcia has made grammar--the boring stuff that we learned in fourth grade--so enjoyable, so funny, and so pertinent to what we do today, that it was a pleasure reading the book.
I think that if there's a little bit of
humor in what you're learning, it sticks with you.
It's a book that gives solid writing advice
in a witty,
clever style.
It's a fun book to read
even if you're not a professional writer or you're not striving to be a professional writer.
One thing that Marcia Johnston does in "Word Up!" is defining what is content strategy
because it means
so many things
to so many people. Not just defining it, but really laying out what your organization can achieve
by implementing an effective content strategy.
I'm an instructor of English at Portland State University. I teach an advanced
technical-editing course in the spring of each year.
I'm really excited about using "Word Up!" as my textbook for the students.
If you teach writing, "Word Up!" is for you. If you are writing for business, "Word Up!" is for you. If you're writing for your friends,
"Word Up!" is for you.
If you're writing something that
needs to stand the test of time
for readers who haven't even been born yet,
"Word Up!" is for you. This is a book
for anyone who wants to use words powerfully to make a difference, to make a connection with someone on the receiving end of those words.
It's accessible, it's energetic, it's creative, it's thoughtful, it's filled with passion.
Reading "Word Up!" is like having the author, Marcia, there walking you through the book.
It's more than editing. It's the whole journey of discovery.
There was more comedy to it. It was more relaxed.
It made you want to go to the next chapter.
Her tone is engaging,
I want to read her book,
and I know there are sections that I'll go back to and refer to time and time again.
It has techniques that will make your writing stand
several notches above your colleagues' and peers'.
You can write well. You can write powerfully.
All you need is the knowledge.
And this book--"Word Up!"--is full of the kind of knowledge you need.