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The Georgetown Institute for Consumer Research, Sponsored by KPMG, has been created. It is
a collaboration of Georgetown University's McDonough School of Business and KPMG LLP,
the audit, tax, and advisory firm. The institute will focus on developing innovative, ground-breaking
consumer research to illuminate the challenges and opportunities of understanding and marketing
to technologically empowered consumers.
By bringing together Georgetown marketing scholars and students, KPMG internal talent,
the wider business community, and other key stakeholders, the institute will support two
to three targeted, high-quality research projects each year.
For the complete article, please go to Big4.com