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Hi, I’m Philip Busk with Marketing on the Web. Today, I’m going to talk
briefly about choosing keywords.
Everybody that we work with has a limited time have limited resources
and they need to focus. They need to focus on their website. What we do is we help
them focus and find the right
keywords for their site.
For example, let’s say you own a restaurant
and you want a rank for a restaurant. Well, what people will say is, hey I want to use the
But that term’s way too broad. There are way too many restaurants out in the world.
“Thai restaurant” would be a little bit better
but in our case, “Thai restaurant in Huntsville” would be a lot better
because that would be focused
on a very targeted market.
The thing is that we spent time finding those key words for our clients,
finding the ones that are going to work best
for their business and for their website.
We’re looking for terms
that are going to bring in traffic to a site. We want a lot
of people coming in, or the most amount of people that we can find.
We want ones that are going to produce sales,
or produce clients, or produce leads.
We also want to use terms that we can rank for in a reasonable
amount of time
because people have limited 0:01:49.310,0:01:51.180 time and limited resources.
Once again, I’m Philip Busk with Marketing on the Web.