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WILL BE AS EFFECTIVE IN SELLING
THE HEALTH CARE LAW.
>> WELL, MICHELLE --
>> Reporter: PRESIDENT SAID
CALLING IN HIS NOT SO SECRET
WEAPON, THE FIRST LADY, TO TRY
TO SELL HIS SIGNATURE LAW TO A
SKEPTICAL PUBLIC.
>> THE WORDS THAT COME TO MIND
FOR ME ARE PEACE OF MIND.
>> Reporter: MICHELLE OBAMA
RARELY SEEN PUBLICLY IN THE OVAL
OFFICE TODAY SITTING BESIDE THE
PRESIDENT IN THE SEAT OFTEN
RESERVED FOR WORLD LEADERS,
TELLING A GROUP OF MOTHERS
SELECTED BY THE WHITE HOUSE HOW
THEY CAN HELP GET MORE YOUNG
HEALTHY PEOPLE TO SIGN UP FOR
HEALTH INSURANCE.
WITHOUT THEM, EXPERTS SAY, THE
HEALTH CARE EXCHANGES COULD
IMPLODE.
>> EDUCATE YOURSELVES.
GET THAT EDUCATION, MAKE THE
CHOICE THAT'S BEST FOR YOUR
FAMILY.
>> Reporter: ASKED ABOUT HER
INVOLVEMENT, THE FIRST LADY
ANSWERED SIMPLY.
>> BECAUSE I'M A MOM.
>> Reporter: AND SHE'S TAKING
HER MESSAGE DIRECTLY TO
AFRICAN-AMERICANS NATIONWIDE,
RECORDING A SERIES OF INTERVIEWS
WITH POPULAR BLACK TALK RADIO
HOSTS, TELLING THE YOLANDA ADAMS
MORNING SHOW.
>> HEALTH IS A POWERFUL
CONNECTOR THAT WE ALL HAVE AND
SHARE REGARDLESS OF WHERE WE
COME, FROM OUR POLITICAL
BACKGROUNDS, OUR NEIGHBORHOODS,
OUR COMMUNITIES, OUR RELIGIOUS
BELIEFS.
WE ARE TIED TOGETHER BY OUR
HEALTH.
>> Reporter: AS THE DECEMBER
23rd DEADLINE TO ENROLL IN
INSURANCE COVERAGE THAT STARTS
NEXT MONTH CLOSES IN, THE WHITE
HOUSE IS PULLING OUT ALL THE
STOPS.
>> WE HAVE SOMETHING REALLY
IMPORTANT TO TALK TO YOU ABOUT.
>> Reporter: EVEN BLASTING OUT
THIS HUMOROUS COMMERCIAL VIA
SOCIAL MEDIA TO REACH YOUNG
PEOPLE.
>> SO WHAT'S SO IMPORTANT?
>> YOUR DAD AND I ARE MOVING IN
WITH YOU.
>> ROOMIES.
>> YOUR MOTHER AND I HAVE JOINED
A CIRCUS.
>> WHAT DID YOU WANT TO TALK TO
ME ABOUT?
>> WE KNOW YOU DON'T HAVE HEALTH
INSURANCE.
>> WE LOVE YOU NO MATTER WHAT,
BUT IT'S TIME TO GET COVERED.
>> Reporter: TODAY, EVEN THE
WHITE HOUSE ADMITTED IT WAS
WILLING TO CAPITALIZE ON THE
FIRST LADY'S POPULARITY WHICH IS
SIGNIFICANTLY HIGHER THAN HER
HUSBAND'S BECAUSE --
>> SHE'S JUST A GREAT MESSENGER.
>> Reporter: ALL PART OF AN
ATTEMPT TO HELP SAVE HIS LEGACY.
NOW THE FIRST LADY ENCOURAGED
THE MOTHERS IN THE ROOM TO SHARE
THEIR HEALTH CARE STORIES AND
ALSO TO MAKE TALKING ABOUT
HEALTH CARE AROUND THE TABLE A,
QUOTE, CHRISTMAS TREAT, AND ONE
MORE THING, WOLF, THE WHITE
HOUSE FOUND ITSELF PLAYING
CLEANUP TODAY.
JOHN PODESTA, THE NEWLY NAMED
ADVISER TO THE PRESIDENT HAD TO
APOLOGIZE TORE COMMENTS HE MADE
IN AN INTERVIEW EARLIER THIS
YEAR COMPARING THE REPUBLICAN
PARTY TO THE JONESTOWN CULT THAT
MURDERED A CONGRESSMAN AND THEN
COMMITTED SUICIDE IN THE 1970s.