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Good morning everyone. We will be starting shortly. You go to one -- one 800 -- [ Indiscernible
] [ Indiscernible - low volume ] choose option one and option on again. Thank you.
>> [ Pause ] >> Good afternoon. Or good morning everyone
thank you for dialing in today to the webinar. This is for the benefits contact mile -- structured
content and open content model data. I am in the General. services administration here.
And what we're going to be talking about today is ways you can structure your data in your
agencies to actually help you know that are mobile applications. Really or more responsibly
-- that a response design types are mobile design types or something like that -- but
constructed data for future other inventors and technology.
>> And today talk about -- and we have Lakshmi Grama working with us to come up with some
governmentwide content models that will hopefully early next year -- for the own data.
>> So let me tell you about -- [ Indiscernible ] Lakshmi Grama is a senior strategist and
office of National Cancer Institute. She has intelligent content and applications and offering
publishing systems. >> She is risotto for the development and
implementation of the [ Indiscernible - muffled speaker ] Multichannel inner [ Indiscernible
] this includes things that are working on evolution of the NCI website and new media
channels on YouTube, Facebook and twitter. >> Lakshmi Grama Seri -- background is a Masters
degree in -- [ Indiscernible - muffled speaker ] And English literature. Before I -- undertaking
weight we will have her present on what structure contact is -- and contact models are -- and
talk about the private sector -- and talk about her work at the National Cancer Institute.and
then she would talk about the effort I mentioned earlier.
>> After she present on that, we will open up to Q&A. Please put all your questions in
the checkbox on the side. Our administrators here will [ Indiscernible ] if you question
during the Q&A session he will be asking questions. And having thoughts along the way -- we submit
them to us and we can answer them as a go along.
>> Lakshmi, take away. >> Thank you Jacob. Hello everyone. I am really
glad to be here to talk about a topic that I have been evangelizing about for a very
long time and even in some cases probably to the early days of web management.
>> Is the value of structure content. So today I will be talking about structure -- structured
content, but at the same time, combining it with [ Indiscernible ] that we see going on
around government. Particularly towards the open data and gender space information collecting.
And dissemination. >> So how -- what open data is to sharing
data, open content is to sharing content. >> Suggested start off, when we think about
future ready content, the definition of content evolved -- has evolved over the years. We
started out with webpages and that content on a webpage. Then we know that content is
not just text. Is images, is video is slideshows. It could be graphics today. Animated discs,
multimedia of any kind. And also we are not just dealing with the simplicity of format,
we are also dealing with multiplicity of dissemination channels.so we'll Content -- when you look
at on tent on a mobile phone versus looking at content on a tablet, everyday it seems
like there is new technology, new channels out there that we need to make sure our content
is ready to be disseminated through >> We can keep changing content. Back in the
day every time we redesigned website, we went back and changed the way we had our content.
And begin a longer do that and become sustainable. The other pressures that we have is especially
folks who work with government content, is to make our content more available to others
to use to do things with it that we may not really be able to do, or even think about
doing. >> So with rabid sector partners, people who
are innovators and people who are thinking about using government data and mashing it
up with other sources of information and presenting it in many different ways. Getting our content
people [ Indiscernible ] is very important and content indication certainly and content
services have become a way in which government works to get content out.
>> So what is all this future ready content -- how do we created? How do we manage it?
And resisting its. And how we try to do it in as efficient a way as possible is what
I will be talking about today. >> And the related knowledge some of the key
thinkers in this field that I have drawn inspiration from. Including Christina Albertson and Sarah
[ Indiscernible ] who is really a very interesting writer these days with strategy and of course
colleagues from across the arrow government. >> So future ready content -- if I were to
describe it -- is adaptable and reusable. >> What we mean by that? What do we mean by
adaptable and reusable? I always talk about sort of my models for how content is done,
and how future ready content can be created. And I go back to MBR and to the evolution
of radio used -- news rock and how much old-fashioned can you get than radio? So we think about
how NPR has moved from being purely a radio station, I am a big fan of NPR by the way,
and the driveway remnants where I sent my car listening to the last bit of it item on
NPR is just something that I do routinely. >> If you look at how NPR has evolved, you
can see -- a program article or a snippet on a radio program that is very -- shows up
on the website. Shows up on their mobile device -- on the mobile app. Joseph on their tablet.
>> It really is interesting how they are able to do this so quickly and so well.
>> That again it is not just on their own properties, their own digital properties.
If you're listening to -- public programs like WP are any good to their website, the
same as the content is on their site as it is as it is on my local station W AMU.
>> If you are to the social media platform -- whether it is Facebook, YouTube or on twitter,
you can see this kind of multichannel publishing that they do. And many of you may already
be aware of it, but MBR doesn't thing as vehicle is is as -- is using a philosophy and approach
they define as -- create once, publish everywhere. Is the popes model.
>> And Jacob [ Indiscernible ] started this at NPR and now he is at Netflix helping them
with their digital media platform and was really interested in trying to create a platform
where it would be easy for content creators to be owed to create one in the be able to
publish through multiple channels without touching it at every point in those channels.
>> And it was published to a mobile app and was two other channels as well.
>> Fear looking at other attributes if you look at -- if you are looking at other attributes
and you get other content, future ready content is structured and modular. What we mean by
that? We look at it Goal webpage, for example, you have some level of structure. HBO does
provide some level of truck sure. There are titles and body. Keywords. There are some
metadata. >> And in order to really leverage structure
and to do things structure you need more structure than standard HTML device. Was a need for
that content to be modular so it can be used and reused in organizer presented in many
different ways. >> So I would give an example of something
we have done here at the National Cancer Institute, and this project I worked on was developing
a structure content authoring system going way back -- 10 or 11 years that we launched
this product. What we did at that time was recognized that every time we were making
changes to our website in the early days of the web, it was really hard for us to go back
and relive the content. So we decided that it was very important for us to separate content
from presentation. >> The structure of the content from the presentation
layer. And in order to do that we went to look at really the contents very deeply, very
closely and looked at what were the fractions -- the piece of the content. How can I content
be marked up. >> And this was in the very early days of
the adoption and -- of XML -- so we developed a XML searcher content authoring system which
entirely allows content owners to create content in a very structured way.
>> So what you see on screen are for example is an example -- the first page of content
of a group make content that we have on non-small cell lung cancer treatment. We will see the
navigation -- you will see the various sections in the main window. You will see key points
for the sections. >> All of this is structured. So the key points
are not drawn on that -- are not written on the page. They are actually structured and
marked up in the content as key points. >> So it was very helpful for us when we published
it the web to get the content out in the structured way. But I think you realized the greatest
value of it more recently when we launched the mobile website.
>> So will we launched the mobile website, one of the questions was how do we adjust
the content that is on the desktop to make it more readily readable and accessible?
>> We do not have to do a whole lot of work, or in fact we had to do very little work to
the content for the content structure. So we could take that model and easily transition
it to navigation frames that are more appropriate for mobile would be accordion boxes that allows
you to open and close different sections. >> And we did this without really going back
to the original content and doing anything with it. We were able to create content module
for the mobile sites without really a whole lot of massaging of the content itself
>> -- And we were also allowed to provide the content with the partners. So we have
the organizations around the country that our cancer research organization and the Fox
Chase answer center which is taken the same information and -- and integrated into their
website and they are presenting it very differently from the way we presented on our site.
>> -- Present it on our site >> If you look at another example there's
the University of Chicago. MSN health has its own presentation of our content.
>> So they are all taken the structure of content enabled to present it on their site
without us making any changes to the content itself.
>> So that's me with a convincing factor to really see how structured content can help
make it easy for others to take your content and work with the.
>> Solicitous of more structured content -- is this how -- this is a huge program that we
have for information -- we have a lead of content, a letter content authors. But if
you look around so we will have at the curious up on the web and we were all very familiar
with this -- Epicureans is one like more -- one my favorite sites when it comes for looking
for recipes. >> epicurious.
>> What I really like is what they do for example is the ability to help create a shopping
list. Look at wine pairing, for example. Be able to find related recipes they also allow
you to adjust the media. Adjust for a larger number of surveys.
>> So all of this actually happens because there is a structure to it. The structure
allows authors to focus on content. They can also be -- there is metadata that allows you
to really do things like wine pairings. And it is really adapt the bull with the structure
to many different platforms. >> So if you are looking at the structure
for epicurious, is a fairly good structure and they are related to structured with all
of this -- and there is where you have the title for the rest of the. You have fine wine.
Important elements off of recipes including cooking, prep time and nutritional information.
Related wines. Related recipes. And all of this makes for a very rich content model.
>> And this is what we mean we talk about content model.
>> You can have complex onset models like epicurious, or a more compact one like the
one from whole foods. They are not primarily in the rest of the business, but they do want
to have people create interesting meals with food that they sell. And so they have their
own content model which is a little simpler. But then again there are some almond elements.
If you remember in the epicurious model there is nutritional information. Here again there
is nutritional information. There are ingredients, we have ingredients are also. You have featured
recipes and related recipes. You can see that there are some common elements that extend
even though [ Event concluded ] has a similar model and whole foods has a more comforts
model. >> So this is what we mean when we talk about
structured content models. Now future ready contents findable on tents. Because one of
the key things that we all realized is that people come to content not directly on our
website, but through search changes, through social media channels. So many different ways
and so findability is a very important characteristic of future ready contents.
>> So the key elements that make content findable is metadata. And in fact it is so interesting
these days that metadata has made its way into public discourse. I guess we have got
to think the essay for that. When even the president uses the word metadata in his comments
about what the government is collecting. >> But metadata is a very powerful thing.
It is what we can tell programs about what the program is. So structure and metadata
when they are combined really help increase founded -- findability.
>> So what I'm showing you is a search that I did for recipes -- a tomato and mozzarella
recipe. And I have five search results showing here and if I look in your I will most likely
click on recipes that have a star rating. >> There is a recipe their form -- from a
very authoritative -- very well guarded source in on a petite magazine. But in all likelihood
to meet unless I know but if it -- on a petite -- find a petite -- bon at petite -- bon apetit
-- there are so many reviewers. If I have 20 min. if I have that much time and it is
under 225 cal. I don't have that much time I may be more interested in the 10 min. of
-- 10 min. recipe. >> So that actually happens because there
is metadata and their structure that is exposed to a search engine.
>> Similarly if you look at similar results for videos, if you have rich snippets you
are really able to see much on information that will help users make decisions about
where they want to click. >> So having given you this sort of overall
context for what constitutes future ready content, may mean that it is adaptable and
reusable. That it is structured and modular. And that it is findable. At stop load about
how shared an open content models can really help us get there and what do you mean if
we talk about shared and open content models. >> So part of it -- shared an open content
models is a key part of the government strategy. -- The digital government strategy. If you
recall one of the four main dollars of the digital government strategy is to develop
an information centric up -- approach. If you think about not just managing documents
that discrete pieces of open data and content. Which can be tagged, which is metadata. Which
is shared, which is similar to syndication, which can be secured and mashed up. And presented
in a way that is most useful to the consumer of that information.
>> So that is clearly a driver in the way we are looking at digital content.
>> So content model -- and what we talk about the curious -- epicurious and other models
-- the represented -- representations of content model.
>> Content models are not necessarily tied to a secure platform. So they are by former
Bostick. >> Content management systems really need
the content model. But your content models do not have to be defined by whether you are
using Google, or caution or any other specific content management system.
>> So content models are content model agnostic. That they have -- critical for content management
and content presentation because they allow the structure of the content, they allow content
creators to really create the content without being tied to a particular presentation framework.
>> It definitely enables easier syndication and matchup and again really shape future
ready contents. >> Looking at the world outside of us, what
are the standards that exist for content models. And it is not like we are unique in this world
for content models. So if you look at you standard offering look at data which is the
Darwin information type architecture it is an XML data models for offering content. So
I think about content models as content for offering and content for web publishing.
>> And [ Indiscernible ] DITA and DocBook -- authors are able to take this content and
go with it -- there's micro data and RDF a. >> So what this is actually ways in which
you work up the contents. And that public look -- gobbledygook is what you see on the
screen is really a structure for recipes within RDF and RDF eight. Because there is actually
an element for review there is an element for ratings. It tells you what the rating
is based on Web counter. So there are many properties for a recipe that are represented
in the content model. >> Micro data is another one. And this has
the weight of the search engine behind it. Google and ring. Benefit greatly from direct
access structured data.and it allows search engines to understand the information on what
they do and provide more relevant results to users.
>> So if I am searching for example for a particular recipe that has three ingredients
and it is for five servings, I should be able to put you in and be readily able he -- able
to find content on search engines. >> Contents that I put out that is marked
up with those elements can make it much easier for search engine to find that kind of contents.
>> So what we are doing here as part of the work that I am doing with the digital service
innovation center, is kind of saying how can we bring this to government content? Have
to we also make sure we do it in a way that we can learn from each other's experience.
Build up on the knowledge that is within the community that we are part of. And really
make it so we are not -- that we are inventing the wheel every time. So sharing an open content
model is important because we don't want to reinvent the wheel. A lot of us have very
common heads of information that we put out there. We might have some unique needs, but
at the same time, there is a common core. >> So we also need these we can adopt, adapt
and expand -- extends our needs. So if we have a common goal, then you can adopt it.
They can look at it and if they need to make some tweaks, they can adapt it. And the community
can even extended. >> So that other teens can take it, use it,
and matchup more efficiently. >> Soliciting some examples. So with these
public appearances by the officials -- there is a very common kind of content we have other
webpages -- and if you look at another one from the FDA website. And they had a listing
of meetings, webinars and workshops. >> -- Conferences and workshops.
>> If you look at their USN since bought -- U.S. Census Bureau they have a calendar. In this
one I think is from the USDA -- they show the services they have.
>> So we all have this kind of contents. Then there is press releases. We all have rest
releases on the site. And if we look at the content management system would wear impliment
Inc. this, each of us is implementing a content type -- of press releases, perhaps. And structuring
that in a specific way, perhaps identifying the data elements. Each of us is trying to
look at putting these together. So it seems appropriate as part of the work that services
and innovation centers and USDA's doing traditional strategies -- is to really think about to
open and shared digital content model. >> Under the services information Center,
we are working as part of a cross agency working group to develop structured open content models.
When I pitched this to individual services -- digital services innovation center, my
main goal is it is helpful. Not just for the external community. That needs to interact
with federal information, federal content that is now really unstructured. But could
benefit a lot from getting it to a structured format pocket but then it would also be beneficial
to us internally. >> Very often there is content that I may
want to use on our website -- cancer.gov. That is created by the FDA. Because there's
a lot of synergies there. And if we are able to get that data -- and get that content in
it structured format, it would be very effective for us to integrate it in the best possible
way in context on our website. >> And to do that we identified key thought
leaders in this area to participate. But we are open to others that are interested in
this area, certainly today. To all of you on the phone. Who are really interested in
participating and we would be adjusted in hearing new.
>> Let me give you brief overview of the work we're doing. This is a list of very talented
people -- across the federal government. Who are actually helping us on this project.
>> And to give you little bit more information about our members of close and personal, I
have to say something about this diagram. Stephanie round is the genius behind these
diagrams. Working with folks at Jesse. And she has this great ability to capture these
great -- and she has a great idea for what we are talking about and doing. So we have
content and open content models working group -- met on September 17. And part of our goal
was really to review what existing content models and schemas in the government base.
We're looking at developing new or adapting existing content models for one or two commonly
used content types in government web content. >> And you need to know that it is important
not just to do the work but to really socialize the content models with a large government
web community. >> When I talk about socialization part of
the goal is really to help the community understand the content models and to understand how they
can use and how they can adapt it. >> And even if they do not use a content management
system. So the group actually met -- we had the first working group meeting. This was
in September. And one of the key things that we did is to articulate the value of shared
open content models for future ready information. We also identified -- went through and identify
content types that are common across federal government content.
>> And this is with state and local government content -- but very often we use similar types
of content. >> And we also have preliminary model free
events and began development. And that was one of the content models that we look at
-- because we all had listings of events on our website.
>> But if you look at this this is what we were really trying to accomplish. And where
a lot of our content is currently trapped in TBS. Trapped in webpages.
>> But open content -- the old is that it opens goals -- opens doors. And they moved
to be used by consumers of that content in a different ways.
>> We also thought open content can breakdown silos in open content to really help us make
this content more platform agnostic talk also for using the models both content management
and content publishing consumption. >> So we started work on the events content
model -- just a very preliminary model with what we started. We have it working through
the event content model in -- through teleconferences, eye weekly teleconferences. Our goal is to
complete version 1.0 of the version model. Like to then identify and develop another
content model. We have been exploring and we are looking for input from you as part
of a survey that we're going to send out after the webinar. We are seeking your input in
helping us identify what some of these -- with the next content model is received.
>> And really are looking to plan for the future development and entering of the model.
>> So if it is not me that is doing this, there may be other people that can really
take this and move it forward, or you can take it and move it forward.
>> So I would like this time to really wrap up and say that we have no alternative to
structure and open content models if we are to cope with the growing number of channels
that we need to work on. That we need to communicate with. To grow and amount of information and
type in information and content that we have to do.
>> I would want to thank our sponsors for the working group -- Gwynne Kostin and Jacob
Parcell who have really been very helpful in guiding us in ensuring that we say -- stay
on target. We have working groups and people that are passionate about content. And data
and model it is very easy for us to get caught up in all of the details of it -- but the
core mantra is let's keep it as simple as possible. That most people will be able to
use and adapt readily and that is where there needs to be complicity. We can add. But that
complexity is really optional. Is something that people can use if they really needed
for the application. >> So think again, I really would like to
have more of an open discussion. I want to have -- try to answer as many of your questions
as possible. If I have rushed through some parts of it on a webinar, so I know it is
a little hard to judge how quickly you guys are going. I would be happy to go back and
clarify and explain some concepts if that would help. And if you are interested in joining
us or having any other questions if you want to direct the communicate with me, please
feel free to e-mail me. >> Thank you.
>> And back to you, Jacob >> That was awesome as usual. I really appreciate
you spending time -- and telling us what content models are and how they are good for us and
approachable the work you are. >> There are a number questions of if you
could -- we can get your questions in just a second. I just want to touch one thing -- when
you're working on the event content model for government wide use, we like to get a
second content bottle, we have the -- in the working group we thought would be interesting
that as Lakshmi mentioned we you -- will get a survey after this webinar and one of the
questions in the survey is about what content model you think we should do next.
>> So I think -- we have six or seven and their. We can also say another one. So please
definitely answer that Russian because we can use that feedback. And like I mentioned
at the top of the call, the content model will be -- the one will be complete at the
end of the year and you will be hearing some things about that. In January.
>> The definitely keep touch with me or Lakshmi for updates. We are moving along and always
looking for [ Indiscernible ] to get involved in the survey question. [ Indiscernible - muffled
speaker ] >> So anyway, without I will get to your questions
these continue to type in your questions. We still have a good 20 min. so we have plenty
of time. >> I think this is an interesting question
and -- this comes from Martha. She wants to know sort of -- how you take structured data
-- the content model and work it into an existing system. This is a question I have not thought
about -- Howdy guys at NCI project? >> That is always a challenge in terms of
taking it and living it into an existing system >> I think not all of our content needs to
be structured. That is certainly one thing. I would really focus on high-value content.
Or content that most people are coming to you for. Where there is a great deal of interest
that you think others might really be able to take and do things with it.
>> So it was a significant level -- I do not to minimize the level of effort to good to
a full-blown structure content offering system. But you can take small sections and tons of
your content and move them into more structured environment.
>> I will give you an example on our website. When we have -- the example I gave you was
part of a larger database. But when we went mobile, we had another set of content that
I did not show here which we refer to as our fact sheet. These were questions and answers.
>> And -- but they were all in HTML on the website as one big blob. That they have some
level of structure and there were questions and answers.
>> So what we did is actually take that and inverted into structured content by creating
questions and answers. >> So in modeling that with question-and-answer
pairs. And then actually in some cases if you don't have a lot of content, you can then
go in and manually change it, or if you have -- you can actually work on doing that text
parsing scripts and make those changes are dramatic.
>> I have worked on systems where we have done both.
>> And when we structured these questions, the spec sheets and questions and answer pairs,
it became very easy for us on our mobile platform to do the same thing that I showed you. That
we did with our structured amount of content. >> That is the accordion collapsible box so
you can see other questions at one time and then open and close the others
>> So that structure is really pumped up. >> So I think -- I don't want to minimize
the effort that it takes, for the payoff -- if you're looking for the most value -- high-value
content. >> Does that help -- I hope that is helpful.
>> It is a hard question to answer. I think that one of the things that you take a look
at is what the post webinar survey, there are couple of links. And he can look a little
bit of the case study and move things along without.
>> So lots of questions coming in >>, The -- lots of questions about where are
some -- and I'm pretty a few together -- because folks were acting -- asking about process
and content model. >> Security talk a little bit about -- you
mentioned in your slide -- can you talk a little bit but what the standards are an sort
of how you can get back to integrating the standards -- to the question of sense to you?
[ Indiscernible - low volume ] [ Indiscernible - muffled speaker ]
>> Sure. What is it they say about standards that there are so many of them to choose from.
It is always a challenge with the standards set out their. And the standards are out there,
some of them are in -- still not on the standards. >> So we were done structuring the content
back in -- 10 years ago I think, DocBook was really the standard but we realize that we
cannot really use DocBook as is -- we had to adapt it.
>> We adapted it to include certain things that were unique to our environment. Ever
things that we did not need to keep unique, we use the standard. So for example, [ Indiscernible
] but that there's really no need for each of us to define how you do that. There are
standards out there and you can use that and that is a very simple element.
>> Content models per se have -- arguer. They are in terms of event or article -- those
are more recent. And we are seeing FEMA.org is a really good resource where they are developing
content models that are -- underlie micro data for example.
>> So we're looking as part of our working group -- looking@FEMA.org is a reference.
>> We are not encoding it exactly as in FEMA.org Amy because we are in the abstraction level
where we run at a very abstract level and identify the content elements. The neck and
then be translated into whatever schema you are looking for.
>> So the sources that are out there, I would definitely suggest FEMA.org. Content models
and modeling -- there are a lot of resources out there. And [ Indiscernible ] is she has
been in the content -- structured content business for a very long time.
>> And she has one of the top leaders in the movement guide intelligent content.
>> Imbuing content with metadata-based intelligence that allows you to do different things with
it. >> Savaged action -- so for that introduction
I would recommend reading manager content by and [ Indiscernible ] and really thinking
about content from that perspective. >> Thank you. Lots of questions coming in
we have a few minutes left. But please keep -- sent me in questions. Little bit of questions
about sort of selling this content -- like how do you sort of, to your organization and
say I want to try to do open content models sort of abstract. How do I sell this to management
and then how would you go about that NCI. And were there any reorganizations or any
major changes as you adopted the style. >> It is a very interesting question. Any
change like this -- affects organization culture. And it is always difficult. And I will say
that it's not like you do it once it becomes successful forever and forever. It is -- is
something you have to constantly work on. There are new challenges each time.
>> This is something I are up for Fred Smith -- my colleague at the CDC would have been
also in the forefront in getting people to think about getting their content out there.
>> Many of us have as part of our mission, hitting our content into the hands of people
wherever they are, wherever they may be. And I think it's always mobile gives us that opportunity.
Because in order to really do mobile right, whether you do responsive design Orwell you
do a separate mobile website, it is very important that you have something like structured content
to really enable you to do it effectively. To do it in a sustainable way.
>> So I always look for -- what are the things that are important to the organization's at
the current time? And what might be the way to facilitate those goals and objective -- objectives.
>> Certainly a strategy provides a good way or a good reason to be doing this. To -- if
you are truly going from managing documents to managing information and content, this
is the way to go. >> So this might be the piece that is most
important. Are us, early on, it was really that we want to get this content out even
before the days of the syndication becoming fashionable., We want to do that to as many
people as possible. We did not want to keep it with -- laptop on a website. So that was
a real driver for us in getting this content.. >> And we did not want to change the content
each time our website changed. >> So those were some of the arguments that
help us, but I have to say that it is not like it is a battle fought in one. Is something
that you have to constantly work at. >> Thank you. A couple more questions. These
are a little bit more specific. And one of the questions that comes up most is how do
you -- what is the possibility -- are what flexibility do you look for with content manager
-- how might you approach that. The whole point of content model -- is diagnostic -- but
how do you approach that if you have a CMS [ Indiscernible ] and also trying to work
that with the content model you're working on.
>> Indefinitely when you're looking at the TMS system, you won't be able -- most CMS
systems and at least the ones I worked with have this concept of the content type.
>> Content type with certain fields within the CMS system that you can find. Some give
you more flux ability than others. So you want to be looking for a system that gives
you more flexibility in terms of identifying what are those elements for a particular content
type. >> Content model is the extraction and that
he can take that and translated it -- translate it to the hunted type within your CMS system.
>> Now sometimes -- and I think that's why we are trying our best to keep a core content
waddle fairly simple -- because it all depends on the CMS in terms of user-friendly it is
the content model others to enter content in a structured way.
>> To give you -- going back to the MBR models, they really had always three or four elements
that they required. And then they had some additional elements that people can fill in.
>> And the more you fill in, the richer it is in the better you can do. But if all you
can do within your content management system is a core set of elements, that is okay. But
it is really too bad that content management systems by and large don't really seem to
pay a lot of attention to the user interfaces and how content authors really interact the
system. >> I stopped the media content management
system that I really can say works well for content authors.
>> Thank you. So I have two more questions for you. We actually got somebody -- when
thank you for your suggestion -- put that in the other and we will bring a back to you
-- to suggest government program session that might be a little bit of a challenge. But
we can bring back to the working group. >> So the question is -- what were the group.
What about [ Indiscernible ] content like PBS -- digitizing of that NCI? Is there way
to approach that? >> That is something we're really looking
at here. A lot of our content is in PDF documents. And in some cases it makes sense.
>> There are two options. He could take his let's get all of the content out of the PBS
and put it into more structured framework. But very often, PDF content comes from a book
model which does not always immediately translate very well into a web model.
>> And it might be in PDF -- and it might be okay. And I know it seems sacrilegious
to say that. But there must be content that actually can be represented -- if you have an 80 page PDF document, and you
think all 80 pages are extremely valuable and need to be on the web, there is one approach
to that >> That would be really looking at how you
organize it. >> And the other went to be a you also have
a more web friendly information centric way of presenting it. So is almost like having
two versions of it. >> So you can have two approaches. But if
that content does not need to be in a PDF for some reason, it should not be. Reasons
why people put it into PDF are that it should be consumed as a package.
>> Because on the web, you don't really have the ability to consume content in a package.
But it your communication need is for someone to consume that entire package, then PDF makes
sense. But if it is really only being done for convenience, I have a Word document and
it is easier to convert into PDF and that information is really valuable and needs to
be free from it, you need to really think about it.
>> Anything about it from a more structured perspective.
>> We have more structured content you can also generate PDF barely regularly.
>> That also -- there are ways to do that as well.
>> You don't have to -- you can think about PDF as a product. From structured content.
>> Awesome. >> The final question and I'm asking this
question to help do a recap. So the title of the webinar is always ready so out now
you talk about how you do the mobile website. Do you know anybody was doing user structured
content model to sort of work on other devices that are becoming more mobile. For and since
streaming a talking refrigerator or something like that. Have you guys talk about it or
thought about how you might approach it or what you think you have to do to change a
current content model to be ready for a new platform in the future outside the mobile
platforms you have now. >> We are hoping not very much. Because if
you are defining new content models in terms of what the content element is -- so for example
in your content models for an article that say, you have a title, a short title or a
teaser you have details. And you really have sort of semantically defined the structure.
Then if it is -- if it has to show up on a refrigerator for that recipe for example,
if it has to show up on a refrigerator. The program that really generates that needs to
be understood from the game of some kind, what content elements it can take from your
content model. >> You probably may not see all of that related
in your system experience might be different on different devices. But if you mark up your
content enough to say what each of those pieces are, they sound that, different parts of it
can be taken. And that's where partial areas also very important. City can have a piece
of the content that can appear on a very small screen.
>> But I would say at least based on my experience so far and who knows what that next generation
of content -- or not next generate -- content would is -- would be. I would hope it is not
a whole lot more. >> But it means one of the key things that
I do mention a should mention is that you have to think about your content very differently
it is a challenge for writers to think about the content this way. They are not used to
doing it. And so it is not just the structure and the content that you have to think about.
You also have to think about how to you help your content creators and your content authors
really think about writing this way. Help them write this way. Train them to write this
way. >> I think that is a awesome thing. Thank
you for presenting today. I really look forward to working with you. Of -- obviously which
will be tomorrow because our next meeting. But again thank you so much. I just like to
remind everybody on the call that we have a survey that will be coming around. And he
can talk to NCI and also the server will be asking you what the next piece of content
that you model. >> And please answer the survey. And we appreciate
you sitting in for the hour today. And we will talk to the next time. Thank you again.
>> Thank you all very much. I appreciate your time.
>> Thank you Lakshmi [ Event concluded ]