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Now a very important aspect after you have this project completed, is radio promotion.
How are you going to get this album that no one's heard of heard other than by your friends
or playing local shows? Now radio promotion is a great way to do that. If it's your first
disc or you're relatively new to the scene, college radio promotion is a great way to
go. It's less expensive than targeting major mainstream radio stations, and also it's easier
to gain access because most of the DJ's are college students. So it's easier to connect
with them and get an album played on the radio. Now you might look for a promotion agency
to take care of this for you unless you have a whole lot of time on your hands. Now the
reason for that is there's a lot of colleges in United States and North America, if we're
talking about that continent. Now in order to get a reply by all these people, you're
going to have to stay in touch with them regularly. See how much play you're getting, see whether
they even received the album. You might be talking about seven hundred radio stations
or so. So hiring a promotion agency to do this for you would be much more effective
although it can be expensive.