Highlight text to annotate itX
When thinking about which advertisers are most
innovative in talking to moms, I often talk about advertisers
like Quaker out of Chicago, in understanding that a mass
reach outdoor campaign can complement an online campaign,
which can complement an influencer sampling program,
and complement the insights that are driving the
engagement of moms. And I think the work that Quaker's
done in the last year has been fantastic.
I also think that Walmart has really done a tremendous job.
Not only reaching out to the mommy blogosphere and
understanding what's in the hearts and minds of moms, but
really trying to use insights to form their media, to shape
their creative, and to engage across the spectrum, looking
at online as a piece of the integrated campaign.
So those are two that I think have done a terrific job in