Which Advertisers are Most Innovative in Talking to Moms And Reaching Moms Online?

When thinking about which advertisers are most innovative in talking to moms, I often talk about advertisers like Quaker out of Chicago, in understanding that a mass reach outdoor campaign can complement an online campaign, which can complement an influencer sampling program, and complement the insights that are driving the engagement of moms. And I think the work that Quaker's done in the last year has been fantastic. I also think that Walmart has really done a tremendous job. Not only reaching out to the mommy blogosphere and understanding what's in the hearts and minds of moms, but really trying to use insights to form their media, to shape their creative, and to engage across the spectrum, looking at online as a piece of the integrated campaign. So those are two that I think have done a terrific job in recent past.