How to Find Conversions from Youtube in Google Analytics

Hey everybody it's Ileane from basic blog tips today i want to talk to you about youtube and I'm also going to challenge you to compare your results with mine well that may explain a little bit more in this video we're going to take a look at YouTube annotations and you probably know that you know that YouTube now allows us partners to link back to an associated website in an annotation on our video well in this video i wanted to show you how you can track the effectiveness of those annotations and more importantly I want to show you how to find conversions from those YouTube annotations and from traffic that you're getting from YouTube and when I say conversions I'm going to use the simple conversion of people signing up to your email list if you're using AWeber and stick around for the end of the video guys i'm going to show you how to increase those conversions as well so right now we are in my YouTube analytics now in order to see how successful your annotations are you just come over or on the left hand side and towards the bottom click the link for annotations now i'm assuming you guys know how to add annotations to your videos but if not i'm going to link you to a video right here that will show you how to do that, well i want to take a look at how many annotations are being clicked unfortunately YouTube doesn't display that information they give you percentages and to be honest are used to be a math quiz but right about now i'm not about to sit down and figure out one point seven seven percent based on the total amount of views of the amount of use for that time frame nah I'll be honest i really don't have time to figure that out and it's okay because i'm gonna show you how to find the real number over in google analytics now follow along here because in order for this to work there's one important thing that you need to do and that is to set up a GOAL in Google Analytics it's not hard at all I've shown you this before in a different video but it's so simple i'm gonna show you how to do it again click on admin click on link site click on Goals now the simple Goal to track is a URL Goal. That's the "thank you" page that people are gonna see after they have signed up for your email lest now you must set up a new goal if you don't have to set up already so just click this where it has + Goal that you know that you have another remaining But I already have it to set up so I'm just going to show you what it looks like Just make a name for your Goal of course you want it to be active you want your goal type to be the url destination then you're gonna include that forward slash and the name of the page in this case it's going to be thank you hopefully you have a thank you page already setup you're going say that it's going to have a head match you don't want exact match just in case there's any URL parameters or any funky code at the end and don't worry about regular expression match and that's what e-commerce sites okay Assign a value to the goal i just put one dollar there you can put any value you want but I wouldn't use less than one dollar you can set up funnels if you want but we're going to keep his real simple and just to review you're going to give the name - make it active - URL Destinatio forward slash thank dash you and head match Goal value and that's it save it Now go up to the top of the page and click the link for reporting okay this is where you're going to see your reports in Google Analytics STAY WITH ME! okay guys Let's go intotraffic sources and sources and referrals you don't need all traffic as we know that in a traffic is coming from Google so let's just go into referrals because we're tracking YouTube remember and the referrals you'll see here YouTube Click that on Now I don't want to go to fast because i know this page is probably pretty intriguing to some of you guys if you haven't really dug into your google analytics if you're using YouTube, you must check this page ok so you can see just how much traffic you're getting and if that traffic is converting all right so now notice that it says watch what that means guys is the watch page for a specific video so it's not your channel page its the individual video watch page Ok let's try something because I want you guys to do this to this is part of your challenge Go up to the top and change the date range and the reason i want you to do this is because remember Youtube changed the channel and they switched over to "one channel" and I do, I don't know if you did or not and it kind of he did or not but i just want you to grab a bigger date range so i started with January the first so now let's scroll down and take a look here from the watch page of the individual videos I've got three hundred and eighty visits then there is my channel page there was only six visits and lookee here! My_Video_annotate so we're talking about YouTube Annotations sending a total of five visits and here's another one that I guess represents my channel page probably from a different layout and some other miscellaneous ones Ok so let's look at the ones that we are really interested in which is the ones from the watch page now this is the challenge that part of a challenge that I have for you guys because i told you a long time ago to always put your URL at the beginning and your description and that's the link that people are going to already gave away my little secret I was going to hold for the end Oh no I didn't - I'm sorry there's more to that secret but wait I'm and getting ahead of myself hang on let's click on this segment which is people that came from the watch page which means that they clicked on that link in the description because there's no other link on the watch page you don't see uh my blog URL and all that stuff like you do one the channel page okay Because you're only on the watch page all right let's get this straight okay so now one more thing let's go into a secondary dimension in this case we're gonna say landing page so this is going to tell us exactly what page people landed when they did come to blog from that watch page and this is when it gets REALLY interesting OK here we go! uh... a lot - the vast majority of people went to my home page but there's also these other individual videos Lets see I have forty-six results here where i have also included link (back to the video) I mean back to the blog post if there was a blog post for that video I included so you see a lot of ones and twos and so forth went down the line they go back to specific blog posts because that was also included in the description notice that these are much more effective then then video annotations okay now here we go the final proof is in a pudding we're going to look at our GOALS remember the Goals are how many people got to that "thank you" page when he signed up for my AWeber email list So click on Goal Set One Because that's where that thank you page is located haha there's some people signing up let's even sort it in reverse order and he we go this is my little secret tip that I was saving for the very end in February I started using page called blogging tips that's the page started of this video on and I started and that [link] to my descriptions instead of my blog URL about and i really want to bring people to this page because this is my pillar content hi created this page I embedded five of my podcast episodes here they go in a sequential order telling people how to get started with blogging how to start with their [] going into their webmaster tools how to start building their email lists and also how to promote their blog posts I also had an addition bonus video on this page okay so now this page is converting really well let's go back to google analytics and you'll see that five point eight eight percent conversion rate from those people even though right now it only seventeen visits but that's okay that's a good enough number for me you know that it's at better conversion then just using my blog link because you got to remember I am including no calls to action in my videos that say go to my blogging tips page if anything I say go to basic blog tips dot com now on this video of course I'm telling you come to my blogging tips page. I just showed it to you but most of the videos i'm not saying that and not including that call to action and I'm not including an annotation to send people to that page and i'll give you an example here's a video that's very very popular and it's about Google Chrome Toolbar called bar and managing your chrome extensions extensions you can see here i have over seventy five hundred views on this video and and just recently changed it from just basic blog tips dot com to blogging tips there's something about seeing that extra "blogging tips" there people know that is not just my blog home page it's a page that has additional information sign up for my newsletter that we can stay on top of all the latest with blogging social media, YouTube and podcasting in order to sign up just go over to basic blog tips dot com slash email and I'll chat with you soon