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STORM.
FOR REAL, HERE'S JEANNE MOOS.
>> Reporter: INTRODUCING ETHAN.
THE POSTER BOY FOR MUTT BOMBING
FOR WHAT?
>> MUTT BOMBING.
>> Reporter: GOOD NAME, HUH?
>> YEAH.
IT'S BEEN GREAT.
WE TRADEMARKED IT AND
EVERYTHING.
>> Reporter: IT'S A NEW WAY TO
GET PEOPLE TO ADOPT PETS.
A MARKETING AGENCY CALLED THE
ESTE INC. IS SELECTING FUN
SELFIES FROM INSTAGRAM AND
PHOTOSHOPING IN DOGS THAT NEED
HOMES.
THEY REALLY STARTED GETTING
ATTENTION WHEN THEY MUTT BOMBED
CELEBRITIES RANGING FROM KIM
KARDASHIAN TO MILEY CYRUS TO
MORNING TALK SHOW COHOST KATHY
LEE AND HODA, MUTT BOMBED BY A
MUTT NAMED CHANCE.
BUT SO FAR, ETHAN IS THE STAR.
>> HE MUTT BOMBED JIMMY FALLON.
FALLON HAD INSTAGRAMED A SELFY
AFTER HARRISON FORD PIERCED
FALLON'S EAR.
REAL
REALLY.
>> HARRISON FORD JUST PIERCED MY
EARS.
THIS IS GREAT.
>> Reporter: DALLAS PETS ALIVE
MUTT BOMBED HIM WITH A CAPTION
"DUDE CHECK US OUT.
WE'RE LIKE FLUFFY
FEATHER-PIERCING BROS.
I'M ETHAN AND I'M #MUSTBOMBING
YOU IN HOPES OF FINDING A HOME.
SO FAR --
>> NO WORD FROM JIMMY FALLON.
>> Reporter: BUT ETHAN QUICKLY
ATTRACTED TWO APPLICANTS WHO
WANT TO ADOPT HIM.
IT'S NOT JUST STARS LIKE ELLEN
AND RYAN GOSLING GETTING MUTT
BOMBED.
FOOD BLOGGER JOHN BURGER
INSTAGRAMED THIS SELFY ON
HORSEBACK IN A COUPLE OF DAYS IT
CAME BACK.
>> I LOOKED AND I WAS LIKE, OAKS
THERE'S A DOG ON THAT HORSE.
>> Reporter: THE DOG IS NAMED
ROYCE.
JOHN SAYS HE CAN'T ADOPT A PET
RIGHT NOW, HE LOVES THE WAY
THEY'RE USING SOCIAL MEDIA.
>> GET TIRED OF THE THOUSANDS OF
SAD PICTURES OF DOGS IN KENNELS.
DOING IT THIS WAY MAKES IT KIND
OF CUTE AND FUNNY.
>> Reporter: THE IDEA ISN'T SO
MUCH FOR THE PERSON WHO GETS
MUTT BOMBED TO NECESSARILY ADOPT
A PET, BUT RATHER FOR THE PHOTO
TO BE SHARED, TO SPREAD THE WORD
FROM A DOG REFLECTED IN
SUNGLASSES TO A PUP DOING THE
DOGGY PADDLE UNDERWATER.
DALLAS PETS ALIVE SAID MUTT
BOMBING INCREASED THEIR WEB
TRAFFIC 700% THE FIRST WEEK, AND
THEY SOON HAD TEN APPLICATIONS
FOR ADOPTIONS.
PHOTO BOMB THIS, WHY DON'T YOU?
ETHAN ANSWERED WITH A QUESTION.
DOES CNN STAND FOR CANINE NEWS
NETWORK?