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Hi I'm Li Evans and I'm author of Social Media Marketing: Engaging Strategies for Twitter,
Facebook and Other Social Media. I'm back with 45 Social Media Insights in 45 Days which
is a series of videos that highlights what's going on in the book with three high level
tips about the chapter in 1 to 2 minute segment. You can find this video and other chapter
videos at the site SMMarektingBook.com. so lets get to it, we're going to go into Chapter
3 which is Goals Need to Be Defined. A lot of people think that you can't measure social
media, and that you can't really go after anything specific in social media, that's
not necessarily true. These three tips will help you.
The first one is that you have to realize is that Direct Clicks to Purchase a Product
or Order a Service is Very Rare in Social Media. It really doesn't happen that way.
It's about more in social media, its about sharing an experience adn its about the audience
or the customer sharing that experience. They aren't necessarily coming to buy your product
in social media, they're coming to share their experience adn tell you why they love you
or why they hate you. So direct clicks to are very rare. What does happen though is
other people will see these conversations adn will come around and buy your product
or order your service, so keep that in mind.
Tip number two is that There Are Different Types of Social Media So You Need To Define
Different Goals. Sometimes social media sites could be social news sites, so with those
social news sites you might be getting more traffic coming to your site so is that a goal
to help you lift your brand awareness? Then there's things like reviews, do those help
you get more products sold? These are different goals for different types of social media
sites that you really have to take a look at.
The last tip I have for you is that Your Goals Can Change. Depending on what kind of social
media you are getting involved with, if the social media plan that you put into place
and that you implemented is working or not, if its not you might need to change your goal.
You might need to look and see that hey maybe this isn't working as we thought it would.
So those are your three tips for Chapter 3, which is Goals Need to Be Defined, in the
book Social Media Marketing: Engaging Strategies for Twitter, Facebook and Other Social Media.
You can find this video and many other videos at SMMarketingBook.com. I'm Li Evans and I'll
be back with another chapter video tomorrow.