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FEMALE SPEAKER: The local markets team at Google is
excited to tell you about the Google AdWords authorized
reseller program.
But first, let's do a quick review of AdWords.
Google AdWords works like this.
Joe Tow Truck can go directly to Google, create ads, and
choose keywords related to his business.
[TYPING]
[CRASHING]
People search on Google using one of those keywords.
And the ad may appear next to the search results.
People can click the ad to go to that
website and make a purchase.
Many small businesses would like to take advantage of
online search advertising like AdWords but don't have the
time, staff, or expertise to do it themselves.
If it meets certain requirements, your company can
become a Google AdWords authorized reseller, helping
businesses to advertise online using AdWords.
The AdWords reseller program works like this.
Let's say you run a business that works with lots of small
businesses like Joe Tow Truck.
Your clients want to advertise online, but don't have the
time, people, or expertise to use AdWords.
That's where you come in.
You already help your clients with a variety of ad channels.
And now you can help them manage their search
advertising by offering Google AdWords.
You contact the Google Local Markets Team and get qualified
to become a partner.
Google provides you with a whole bunch of benefits.
Including AdWords support, training and certifications,
and brand and marketing assistance.
[BELL RINGING]
Great.
You are now an AdWords reseller.
You start offering your clients the option to use
AdWords as part of their online advertising.
Your client gets AdWords, you bill the client.
And Google bills you.
You, not Google, have the relationship with your client.
You bill the client for the cost of AdWords plus a margin.
Google bills you for only the cost of AdWords.
You keep the margin for all your hard work.
And pat yourself on the back for a job well done.
It's a win-win-win situation.
Your clients are able to advertise effectively online.
You profit from your expertise and customer service.
And Google can help empower small
businesses and local markets.