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If you're planning on optimizing for certain keyword phrases,
it's not only wise to put it in the tags, the description,
and the title, but it's also wise to say the words.
If you say the words, then you can upload a caption file,
right?
And then--
I'm unconvinced that those make a huge difference, Mark.
Do you have any thoughts on that?
So you're saying you're not convinced?
I'm not convinced.
They do not make a huge difference in terms of ranking.
What they do is they attribute another word or phrase
to your video such that it can rank for that,
but it doesn't give it much weight.
So there isn't a huge benefit, but you're
helping those who are hearing-impaired.
Yeah, because I think it's too easy for people to game
it and I think it's part of the problem, but--
Hm.
I've seen market differences as far as search getting found
in search results and that's-- I think part of this whole
optimization stress is we're trying to get found.
To your point, Ronnie, let's say that this video,
we called it "Optimizing Video on Google."
And right now, I say, "elephant plays basketball,"
and we upload a transcript for that.
This video will then have the chance
to show up for "elephant plays basketball,"
even though we didn't put that in there.
But it's not going to necessarily add
to the weight of it.
It's not like if we titled our video that
and had it in there that's going to be a double ***.
It's just to give it additional data to match that against.
I figured if there were 20 things
and your competition is doing 19 of them, and you do the 20th,
you might have a better chance among them.
And that might be--
All things considered equal, yeah.
I mean--
I still highly recommend it.
--watch time, it's exactly the same.
Yeah, I do it too.
If nothing else, it gives a better user experience.
And I think what one of the benefits
is that people who-- I usually tend to talk fast in my videos.
I try to slow down, but people keep reminding me to slow down.
And so people who might not speak English as well
have a hard time keeping up with me.
Well, they can read.
So that increases the watch time of the video
because now they have a caption file
that I provided that let's them give that video more
value in Google's terms.
And then that helps boost it up.