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Type on Screen: BEING THE NATURAL AUTHORITY
Chris: Our culture is founded on five principles.
On screen: Five Principles Graphic and List
Virginia: Quality.
Timothy: Responsibility.
Art: Mutuality.
Chris: Efficiency.
Juan: And freedom.
Timothy: Quality is the number-one principle for Nutro.
Art: There's a reason "quality" is listed first.
Chris: Here at Nutro, "quality" is a huge word.
Juan: I think quality means everything to this company.
Type on screen: QUALITY STARTS WITH ME
Lisa: Quality starts with me.
Virginia: Quality starts with me.
Chris: It starts from the time that the ingredients come into the building.
Guillermo: We do about 600 quality checks.
Virginia: 600 checks is a lot of checks.
Guillermo: That ensures the quality of food safety of our product.
Virginia: PV testing.
Chris: Checking, double checking ...
Guillermo: Protein. Fat.
Chris: Even triple checking.
Virginia: Moisture checks at the drier. Moisture checks at the APEC. Density checks.
Virginia: We also do finished-product checks.
Chris: We hold a daily assessment panel, also known as the daily "cutting."
Guillermo: To look at the size. We look at the texture of the product, the smell. How
it looks, you know, from the customer's standpoint.
Virginia: There are certain specifications that have to be met. And if they're not, then
it doesn't get shipped.
01:05: Type on screen: WE OWN OUR PET FOOD PLANTS
Chris: Here at Nutro, we own our own plants.
Art: It's made here. We have 100 percent control of it.
Chris: We are obsessed with being clean.
Art: We get visitors in that, you know, are wowed by what they see.
Chris: Every tour that I have ever given here at Nutro, the tour always tells me that this
is the cleanest pet food plant that they have ever been in.
Lisa: Everybody here understands that regardless of whether you're sweeping the floor, or whether
you're cooking the food, or whether you're packaging it out, or whether you're the site
manager ... everybody's job is important.
Chris: We don't rely on a co-packer to help us make our product.
Lisa: At a co-packer, you have no idea.
Art: You really don't have that control. You don't know truly what that co-packer is doing
with your product. So, we have that 100 percent control over it. I think (it) gives us just
a, you know, fantastic advantage over our competitors.
Lisa: We know exactly what's on the label is what's in the bag.
02:30 Type on screen: THE NATURAL AUTHORITY Natural fortified with vitamins, minerals
and other trace nutrients.
Art: Nutro is all-natural, no preservatives.
Chris: We believe nutrition is found in nature.
Guillermo: We only use high-quality, natural ingredients.
Juan: The more natural, the better.
Guillermo: Natural ingredients are healthier, more nutritional for our pets.
Lisa: Whenever I feed my pets Nutro, I never have any doubt what's going in their bowl.
Guillermo: Pet owners expect the best product from Nutro. And that's what we provide.
02:53 Type on screen: SUSTAINABILITY
Art: Earlier in the year, my boss approached me and challenged me with this objective of
zero-landfill. I was pretty excited about that. I really enjoy working towards it, you
know, helping the environment. I care about this. When you compare this year to last year,
the same timeframe, we've actually reduced our contribution to the landfill by 82 and
a half percent.
03:07 Type on screen: 82.5% Reduction in Waste
Chris: Everybody cares about what we're doing, and they're very proud of this company.
Lisa: "Quality" is a word that's just thrown around from company to company, but here at
Nutro, our name is on that product. It's not just a pet food. When it's got our name on
it, that's us, that's who we are.
Chris: What we do is highly technical. It's scientific. It's very demanding. That's what
it takes to make the best pet food in the world.
03:35 On screen: THE NUTRO COMPANY
A Division of Mars, Incorporated ®/™ Trademarks © The Nutro Company 2012