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Hey, my name is Andrew Proctor, I'm a director here at The Mill. I am Clarice, I am the director,
I'm co-directing the spot with Andrew. And we're here on location, shooting for Kay Jewelers,
Brands in Motion. The idea for this, these commercials called
Brands in Motion, is featuring and highlighting the different brands that are available at
Kay Jewelers stores. Our first location was at the mall, where
we shot in front of the Kay store. To shoot the ending of a couple walking out that just
bought some jewelry together. I have a ring and earrings and a necklace.
I feel like a very special gal right now. Right now we're inside and shooting some
close-ups of the jewelry. So we have five rings and we have three pendants that we're
currently shooting. Most of the spot is these very tight close-up macro shots of the different
designers of the jewelry. I'm gluing the rings to these rods so that
they, when they're on the turn table, they can rotate. Then we're going to rebuild
these things inside the computer and make them look absolutely real, but what we'll
be able to do is do much more advanced camera moves that just aren't possible in the real world.
This is an interesting commercial in the fact
that there are different heroes in the commercial and we want to feature each brand equally
and make it look, you now, amazing and stand out from the others. And then tie it all together
with a real human scene at the end.
Nicely done. We're wrapped. Thank you very much.