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in many countries well over ninety percent of the population accessing the
internet for some reason or another
and the same number start looking for a property online
many businesses can see huge demand for internet-based
advertising and importance of social engagement Still very few real estate
professionals use one relatively untapped
and most viable source of engagement - utilizing online video and sites like YouTube
more and more businesses including real estate professionals are using it
to put all sorts of videos in front of potential buyers
real estate videos
personal profiles, client testimonials,
neighborhood profiles and more...
these facts show that
marketing on YouTube
works wonders
Nevertheless videos that are professionally shot, are still far more
video and website marketing combine
to give real estate professionals a clearer picture on where people are going to
turn towards when a purchasing decision needs to be made
Also websites can be streamed through social media channels, it
provides a better means
for agencies to capture leads Videos that are placed on websites also
increase search rankings which makes them
more searchable full focus keywords
We don't say that old, proven tools such as professional pictures or
floor plans are outdated.
on the contrary - Professionally made photos according to a survey by PropertyPreviews
increased the perceived value of a home
by twelve percent
Rightmove statistics shows that a floor-plan
can increase tenant interest in a property
by impressive fifty two percent
They help tenants picture
the entire property and quickly
gauge from the outset whether it's suitable for them
But there is a very important limitation having only photos and a floor plan
alone
there is no element of interaction
between the viewer
and the realtor
With real estate video , people can audibly view each house
as pictures
or live walk-throughs
do the rest of the talking
The potential to grab the attention of homebuyers is too large for real estate
businesses not to consider real estate video
As you can see In the last two years, funding has shifted towards the video
marketing regime
due to the effectiveness of campaigns and the ability
to slide contact information into videos
for nearly instantaneous
'live transfer'
leads that realtors can log and follow-up on
Today's generation of consumers are those for whom 'seeing is believing' in
everything
they buy along
with all people they interact with
And choosing video to promote
ones real estate company or realtor profile
is not on condition
it's a necessity to have a video
presentable
for the mass market that home buyers in geographical areas can view
in order to make
purchasing decisions