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Hi I’m Rob Riches and welcome to LA Life, the lifestyle show that does more than simply show you around
the coolest fashion hot spots, the latest trends and the coolest celebrities around town.
I will be taking a closer look into the lifestyles and way of life towards health and wellness, fitness
and good eating for so many people here helping to make LA to be known throughout the world
as the fitness capital of the world. What a better place to start than the world famous walk of fame down
Hollywood Boulevard? Let’s get going.
Hollywood is home to some of the highest grossing action films and leading male actors of all time.
With names like Arnold Schwarzenegger, Sly Stallone, Bruce Willis and more recently Brad Pitt, Gerard Butler
and Jason Statham lightening up our screens they have all found themselves at some point in their career
here in Hollywood to be trained by some of the world’s top fitness instructors, to get them in the best shape
of their life and ready for action.
I first came to Hollywood over 4 years ago now for a big fitness competition and of course fell in love
with the lifestyle and culture surrounding LA life. But enough about me, let’s check in on the streets
of Hollywood to find out what else draws people here to the movie capital of the world.
So girls tell me, what attracted you to here in Hollywood? - Fashion, it’s amazing.
- My body is very important to me so, you know, so I always see people in good shape, beautiful people…
Beautiful bodies.
- I can see you are all into your fashion, so what are some of the latest trends that we can expect to see
around some of the other cities around the world? - Well, o man I’m from Indianapolis so we are
a few years behind. So I come here every year to kind of get ahead of it but… Right now it’s like,
the really boho chic, the hippy and a lot of tassel’s are in…
- So I need to get a lot more tassel’s on my shirt? - Yeah…
Ok, that’s a good tip… I see you’ve all got your big sunglasses on enjoying the weather here.
Tell me have you been down the beach yet? - Oh yeah…
- Between us, have you seen any good looking girls down at the beach?
- A lot… - Yeah, Santa Monica beach like the peer has all
the rides on it and everything. So it’s definitely like the best beach to go to, with the Ferris wheel…
- Awesome. Now on the beach everyone is down there in great shape getting the sun. What about restaurants,
have you been to any good ones locally that you can recommend to me?
- Yes, Coy Sushi in Beverly Hills is like a really nice sit down, relaxing Sushi place so if you like Sushi
and want to try it... - I love Sushi, high in protein good carbohydrates
so it helps keep everyone lean and looking good. Girls thank you, I’m going to let you get on with
your vacation here. - Thank you so much.
So many things to see and do here in Hollywood, but all this walking up and down has left me feeling thirsty,
So let’s go check out one of the local health hot spots and see if we can get something good to drink
around here. Back in Europe it’s coffee houses and tea places that are the in thing, but not here in California.
I’m in West Hollywood to check out Body Factory, kind of a protein smoothie joint. And i'm gonna speak with Sam,
the man in charge to find out the latest and greatest in protein smoothie drinks.
- Sam? Sam, I’m Rob very nice to meet you.
- It’s nice to meet you. - So they say you are the man in charge here
at Body Factory? - Yes.
- Ok, First of all tell me what it is all about. I see the protein shakes I see the supplements, the retail stuff.
- Yeah so, Body Factory is the lifestyle store, so we wanna be making people happy from the inside
to the outside. - You mentioned you see celebrities?
- Absolutely. - Could you give me a bit of dirt on 1 or 2 of
the celebrities that come in and, more importantly, what they order?
- Absolutely. We have Cameron Diaz who is here at least every other day.
- A big celebrity there. - And she is actually very quiet and very funny.
She’s funny but very quiet and keeps her to herself. You would not recognize her in person at all.
A very casual, down to earth and chilled girl. Kim Kardashian comes in every other day and orders a PVB.
- The reality TV star... - Exactly, it’s a teaspoon of peanut butter, a banana
and vanilla powder which is really good and low on calories. She loves it before and after her workout.
- So she is staying in great shape and refueling the body after.
- Eric Dean from Grey’s Anatomy, He has been in today and ordered the BodyFuel,
which is our signature smoothie, with pineapple and banana… And our multivitamin powder.
- Excellent. So we have been looking at action stars and leading male actors. Had any of them in lately?
- Absolutely, we have had Justin Timberlake in just now who is doing an action film that should be out
at the end of the Fall. - What’s that called? That’s something that I
haven’t heard about, that might be something… - He actually bulked up for this movie it's going to be
an action movie, I’m not sure on the title. - Really?
- Yeah, we actually delivered this to him in 20 bags, separately. So he drinks this… Which is a 15 day supply
and uses this. Basically it's banana, creatine and water. - So Justin Timberlake is taking this plus protein powder
to help him bulk up? - Exactly, Because one of his good friends
is Cameron Diaz. And she actually recommended him to come here.
- More than good friends, so I hear… - Yeah, exactly.
- So, awesome. You have got me interested in some of the different protein combinations you have…
Could you give me a run down on the most popular 3 and what they include?
- Absolutely, the BodyFuel is our signature drink: pineapple, banana. And we also have
our multivitamin powder, the berries, which is blueberries, raspberries and strawberries. Which is
the number 2, and one of our favorites… And then we have our PB&J which is the third favorite
of both customers and employees. That's peanut butter, blueberries, bananas and our multi vitamin powder…
- That’s good. And that would be my choice! So these are all natural wholefoods?
- All natural wholefoods… Water based, our powder and fruit. We don’t add any yoghurt so no added sugars
or syrups so… Very clean. They are under 250 calories, every smoothie up there.
- That is natural and real as everything we have seen in Hollywood so far.
OK, so Sam told me the PB&J is the one to try so I think I will go for an extra large one of that with…
Ah, that’s better, just what I need. Well that was quite a stylish protein joint wasn’t it?
California has been a trend setter in more ways than one… Take fashion for example.
It helped to define an era for the early escape and hip hop scene right up the modern day street chic.
I’m here at Los Angeles sports club, otherwise known as LASC, to speak with Don, to find out what’s hip
when it comes to setting the trend here in LA.