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Making sure you show up first for mortgage-related queries that lead to CLOSED DEALS is still
an important objective.
If you’ve been using traditional SEO techniques which get less effective each month, please
listen closely. I have some valuable information for you.
And if you’re not using SEO right now, I hope you’ll listen too. I can show you how
to generate powerful results quickly.
Here’s the thing. Google is improving its search algorithm in order to give people ever
more useful search results.
Nothing wrong with that. We all benefit.
The problem for mortgage professionals like you is that the SEO techniques that used to
work aren’t going to work anymore.
And let’s be honest. Many of those old techniques are really just ways to cut corners or game
the system.
Google has been doing a great job of shutting those games down, and will continue to do
so.
So, what’s next?
Well, some companies are going to keep looking for workarounds. That’s just human nature.
But let me share a more straightforward approach.
It’s based on a few simple insights that will make sense to you immediately…
…and it’s already generating excellent ROI for our clients.
What we’re doing is leveraging the YouTube platform.
Google owns YouTube. It’s fully integrated with the Google Search Engine. And Google
weighs YouTube content heavily in compiling search results.
That’s Insight #1.
Our second insight involves where we look for the information we put into our SEO videos.
In our experience, there is no richer source of compelling content than our clients’
own sales teams.
So we base our video scripts on the top ten questions prospects ask your sales people.
We write 600- to 800-word articles every month based on the answers to those questions. By
definition, this is the strongest way to vector in the people who matter most to you.
Insight #3 is using your own SEO history if available to identify the words most likely
to convert.
Finally, we’ve found that putting content and keywords together with simple visuals
and a professional voiceover is all the production that’s needed to generate good results.
So don’t panic when you hear the word “video”. Steven Spielberg will not be involved.
I’ve already told you enough here to redirect your video SEO program in a more profitable
direction or to launch a new campaign from scratch.
If you’d like to learn more or possibly retain my firm to do the job for you, contact
us at the number below.
Let me close by telling you two things.
First, this technique isn’t theoretical. If we get on the phone together, I’ll be
glad to share client cases with you. Including one about a man who’s on track to do $1MM
in revenue this year using nothing but video SEO.
Second, my colleagues and I are marketers first. Video SEO is just another tool.
I say this to emphasize the fact that if we do work together, we’ll be taking a big
picture, results-driven approach.
Hope to talk to you soon.
Adios.