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[Music Playing] For cars, the traditional start
of the summer is a big deal
because people are thinking about taking trips.
Dealers have an incentive to react
to that tradition by offering deals.
You know, you get Memorial Day sales and all these kinds
of things that are traditional.
So, its a good time to go shopping because, you know,
markets and supplies and buyers are sort of converging
in the idea that this is the time to do business.
The annual car sales rate is nowhere near what it was back
in 07 or 06.
That said, its still better than the disastrous years weve seen
with two car companies going out of business.
So theres going to be a lot of sales.
Theres going to be a lot of incentives for people
to go buy a new car and trade in their old car.
You know there is an awful lot of research showing
that fleeting differences in mood, in our recent history,
all have a huge effect on our buying behavior.
Having said that, thats a bit of a trap for us
because buying a car is a long-term proposition.
Take a deep breath, walk away, dont fall in love
with a particular car at a particular point in time
because theyre giving away hot-dogs
and theres balloons there.
Think about it, go back and close the deal.
Thats why we have these three-day rules and so on
and so-forth because we are susceptible to that.
Were susceptible to a whole lot of things that are psychological
and fleeting in nature and you should try and consciously avoid
that when making a long term purchase, like a car.