Highlight text to annotate itX
So we have this technology that we feature in our road bikes.
It's a way that you shape a head tube.
And this past year when we were presenting at the dealer event we opened the question up
and said: "Do you guys remember what the first bike was that that was featured on?"
They went through, literally, every single bike in our catalog.
It's like you're sitting in the women's presentation, it's probably going to be
a women's bike, but it actually was first featured on a Ruby.
Few people know how often the technology that we put into our women's products,
drive innovation elsewhere.
I hate to say this but they are so much more open minded than the men.
Their ideas on how bikes should look differ quite a bit, and for me personally,
it's awesome to be part of that and to try new things.
We do always want to create a better product because we want to have that.
You know, when you're passionate about something,
you're going to put a lot more effort into it.
The women's team is really, they've come a long way
to kind of break through in the male culture of not just specialized
but in the bike shop as well.
There's a lot going on in a bike shop,
and that's always our main focus, is trying to get more women riding.
Period. Plain and simple.
There is definitely a lot more of a culture that kind of brings in
the female cyclist's perspective.
I mean on any given day you could find a woman to go ride a bike with.
It's a different place than it was five years ago, when I started.
I think all of us bringing a level of passion about the sport,
we're really here to blaze the way so that there are those new innovations
for female riders and that's driven by our passionate cyclists.