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Announcer: The concept of Azza Fahmy as a global brand, with boutiques in Egypt, the region and then on a global level, how did this start?
Azza Fahmy: ever since i started there has been no rest, success brings on more success and this establishment structure which we have now taken on only became possible after hiring a group of young, vibrant people who are well educated and are experts in marketing, planning, sales and so forth but prior to that for 20 - 25 years I was handling everything on my own and established a name for myself on a local and regional level but it became no longer possible to manage, design and oversee production by myself so we established departments, each one responsible for something
Announcer: Do you remember the first person you hired Azza Fahmy: An accountant, to organize my finances as I was walking around with a notepad writing down all my finances
Announcer: What about the jewellery maker, i read you initially had a man name Mamdouh? Azza Fahmy: Mamdouh worked with me in the workshop and he is still with me now in the factory, he has been with me for almost 35 years
Announcer: I feel your personal life, your art and your work are all inter-related Azza Fahmy: If you ask me if it was difficult, I wouldn't say so even though looking back on it I do feel that it was difficult and a lot of work
Announcer: The biggest obstacles you faced, what were they? and how did you overcome them? Azza Fahmy: Establishing a system; I was initially getting robbed by my employees, however regarding the jewellery itself, thankfully I never had any setbacks and have enjoyed continuous success, most of the setbacks were logisitical