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Topher Morrison, Professional Speaker, Professional Speaking, Video tips, Speaking in Media, Public
speaking, presentation skills, how to present, Hi, and welcome to Speaker Training Online.
I’m Topher Morrison and today we are going to talk about the most valuable tool that
a professional speaker has in their entire arsenal. This one tool will get you books
more often, and more frequently than just about anything. What is it? It is called The
One Sheet. Your One Sheet is an industry standard. It’s got something that every speaker should
have. A One Sheet is exactly as it sounds. It’s one sheet and on that sheet it basically
explains three simple things. Number one, “who are you?” in a very brief bio, number
two, “what is the topic that you specialize in?”, and number three, “what are they
going benefit from?” or “what are they going to learn when they come to your event?”.
That’s it. Nothing more. If you got some room, you could put some blowouts with quotes,
from industry leaders, hey, that’s a great thing as well. But you really just want to
say who you are, what is your speciality, and what are the benefits that people are
going to receive when they come to your specific program.
If you would like a sample of a one sheet, you could go to my website, at http://www.booktopher.com.
So that is http://www.booktopher.com, you could go there; you could download my One
Sheet. In fact, you could download my whole promo kit if you’d like and check it out.
You’ve got to have a One Sheet, it is absolutely essential; it is the one thing that people
are going to ask you when they consider booking you. So get that thing done. If you need any
help, send me an email, I’d be happy to give you some advice on that. Okay, have a
great day, goodbye. Topher Morrison, Professional Speaker, Professional
Speaking, Video tips, Speaking in Media, Public speaking, presentation skills, how to present,