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So what I really like about ChemComm is the short, snappy format, the fact that the papers
have a single message usually - if they're a good ChemComm they'll have a single message
- and you can appreciate that message almost by scanning the paper straight away. Of course
if you become interested by the message you'll drill down to the details, you'll start to
read some of the experimental data, but the fact that you can read a ChemComm really within
a few moments and get an idea of what a new, fresh idea is.