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LAURENCE: It could be worth $5,000.
MARK: Reminiscent of Christmas.
Love cash.
That's iconic.
$4,000.
Right on, man!
Do you think this was signed in '69?
Ooh.
AUCTIONEER: $27,500.
The secret that this box holds is gold.
1,200 bucks? Rock on.
Sell it!
That is a lot of dough.
But you got to spend it to make it.
NARRATOR: Every day, $40 billion in property
travels around the world.
1% of that gets lost or left behind.
When this property goes unclaimed,
it's put up for public auction.
Yo!
AUCTIONEER: Sold!
SALLY: We're talking hundreds of thousands of dollars.
NARRATOR: This is "Baggage Battles."
AUCTIONEER: Sold!
[ Siren wailing ]
Welcome to New York.
This auction is all about rock-star legends and icons.
A lot of money is being thrown around here,
and you got to be willing to spend it.
MARK: This is gonna be a high-profile sale
and a high-profile clientele.
I don't know a lot about music,
but a Jimi Hendrix guitar -- he's a big name.
That's what my customers go crazy for.
We love music, and this auction has over 200 items
from some real legends --
Jimi Hendrix, Elvis Presley, Michael Jackson.
This is the crème de la crème.
BILLY: These items at this auction
belong to some of the biggest names in music --
Beatles, Beyoncé, Jimi.
This stuff is so rare, it could be worth thousands.
Oh! "Dark Side of the Moon."
This is great.
Things that have mojo is what I'm after.
This is signed.
Oh, wow. That's really cool, huh?
This is the soundtrack
for Woodstock 1969 -- Summer of Love.
You there?
I was too young.
MARK: This is a nude photo of Madonna for Penthouse magazine,
but you can't see her face.
It's kind of like telling your buddies
that you were with some girl, but you can't identify her.
This is what I really want -- Johnny Cash shoe mold.
Shoe molds are the exact specification of someone's foot,
so this is Johnny Cash's foot.
The Man in Black.
His music is so great,
I kiss his feet and then sell his shoe molds.
This is James Brown's suit.
I mean, the average person doesn't wear that,
but he's totally the Godfather of Soul.
This is what we came for.
This is the number-one item for us.
Don't let anyone else know.
SALLY: This is really a rare find.
It's got gold satin, fringes, rhinestones.
Couldn't be better.
It's appraised at between $800 and $1,500.
No, I was thinking it'd go for a lot more than that.
You think so?
Yeah.
I couldn't tell a good guitar if it hit me in the face.
But "Purple Haze" -- that's Jimi Hendrix,
and that's gonna bring big bucks.
Because I'm an '80s baby,
I'm not that familiar with Jimi Hendrix,
but I do have older friends who are way into "Purple Haze"
and "Who Knows" and "Wild Thing."
This autographed guitar
is like getting a piece of Woodstock
without the Jimi Hendrix price.
You know what note this guitar is gonna play for me?
Ka-ching!
I don't know that much about it,
but the only way to learn is to start buying and selling it,
so I'm willing to take a gamble and get started.
BILLY: This is so cool.
I noticed in the catalog that this belonged to David Cassidy.
I normally wouldn't be interested in a lunch box,
but this is totally my era.
This thing is from 1974. I was 14 years old.
This has a special place in my heart
because of the rock 'n' roll connection.
I mean, guys like David Cassidy got all the girls,
and I looked up to him.
Celebrity anything is highly collectible.
I bet you I can get 3 grand for this lunch box.
I hope to get this for $200 or $300.
[ Laughs ] This is great!
This is an original stage-worn James Brown outfit.
James Brown was known for his music and his fashion,
which makes this suit even more valuable.
Excuse me.
Yes.
We're going for this,
and I don't like your looking at it.
Why don't you two go back on your magic bus
and go back to L.A., 'cause this is New York,
and you just don't have a clue how things are done here.
You know, Billy knows New York, but we know rock 'n' roll.
This is a very exclusive auction.
It doesn't look like there's a lot of people here.
But the people that are here
have a lot of money and are willing to spend it.
Look at your watch. It's time to bid.
BILLY: There are also people phoning in their bids
from all over the world,
which makes this auction really tough for me.
Whitney Houston velvet gowns.
Elvis Presley cigar case.
Frank Sinatra's driver's license.
$27,500.
Give him a big round of applause. He can hear you.
MARK: Everything here belonged to rock-music icons,
but I can't guarantee that it's 100% the real deal.
AUCTIONEER: All right. Lot number seven.
Johnny Cash shoe mold right here.
How much right here? $400 I have in the gallery.
$450.
$500. $550.
$600. And selling.
Thank you.
Thank you, sir.
BILLY: You know what foot mold smells like?
Money.
Love cash.
And now for lot 211,
this is the Woodstock performers-signed album.
$250 in the front of the room.
$500. We have $600 -- $700 it is. Now at $800.
Vinyl records are very collectible, indeed.
We're willing to go up to $1,000 for this record.
$800, and now I need $900.
I'm out.
Sold -- $800.
Rock 'n' roll, baby.
And now for lot 212.
This is the Jimi Hendrix Experience band-signed guitar.
MARK: The Jimi Hendrix guitar is coming up on the block,
and, man, I want it bad.
$300.
$300 it is. Now asking $400.
Thank you. Now we need $500, sir.
Yes.
$500 I have. For $600.
$600 it is.
$650.
Any interest at $700?
Let's go.
And selling for $650 -- Sold.
I got buyers lined up already.
Congratulations, bidder 331.
BILLY: Mark thinks this guitar is from Woodstock.
It's only 10 years old.
That was mint!
AUCTIONEER: James Brown custom gold satin suit.
The satin on this suit is so soft, and the rhinestones.
AUCTIONEER: $700. Now $800.
$800. $900 -- Now $1,000.
SALLY: This may be a man's world,
but this girl is not leaving without that suit.
$1,250. $1,500. $1,750. $1,750?
$1,500 going once.
Going twice.
$1,750.
Billy, get the funk out of here.
$2,000. $2,250. $2,250?
Sell it!
Sold.
Yay!
2,000 bucks?
This just better be the real thing.
[ Laughs ]
This suit is killer, but not at this price.
Okay, lot 71, David Cassidy "Partridge Family" lunch box.
BILLY: David Cassidy's lunch box.
Hopefully I'll get it for a couple of hunge.
AUCTIONEER: $100. Got $100.
MARK: Vintage lunch boxes are cool.
But if Billy wants it, it must be worth big money.
AUCTIONEER: $300's in the gallery. $400.
Yeah.
$400. Now $500.
$500 I got. $550. $600.
Now $700. Pack a good lunch.
I want it, I want it!
Mark wants my lunch box.
I feel like I'm in high school all over again.
$800.
$800.
$800. He's saying $800, now $900. $900.
MARK: Billy is crazy.
I don't know what he sees in that box. I'm out.
$800's bid. Now $900.
Yes. Now $1,000.
$1,000.
$1,000 for a lunch box.
Oh, man!
$1,000?
AUCTIONEER: David Cassidy "Partridge Family" lunch box.
Yes. Now $1,000. $1,000.
$1,000. I got it. Now $1,100.
Stay away from my lunch box.
Oh, man!
$1,000?
LAURENCE: Anybody that's gonna pay
$1,000 for a lunch box --
they don't know nothing about music.
Or money.
AUCTIONEER: $1,000's bid. $1,100.
Holy moly, matey!
We got an auction now.
Going once, going twice.
Come on!
And sold right here, $1,000.
Yeah!
$1,000?!
MARK: If Billy keeps spending money like this,
he's gonna ask me to sleep on my couch.
Yay!
This is way more than I wanted to spend,
but if I'm right, I still got a killer deal.
Number 47.
I spent 1,600 bucks
on a vintage lunch box and a shoe mold.
It's a lot of money, but if I'm right,
I can at least double or triple my money.
Awesome. Thank you.
Ah! Here we go.
This is great.
Johnny Cash shoe molds.
These shoe molds are a work of art.
These were made for one man --
Johnny Cash, the rock 'n' roll icon.
These were made by an Italian shoemaker.
You go to the shoemaker, he does measurements on your foot,
and then he carves a piece of wood
so he can then pin the leather onto the shoe mold
and make the shoe.
I can easily, in this market,
double my money on these rare shoe molds.
Ah. This is the David Cassidy lunch box that I bought.
David Cassidy was the teen idol of his day,
just like Justin Bieber -- you know, the Bieb.
"The Partridge Family" was not my favorite show.
"The Munsters" was.
But I still watched "The Partridge Family."
I liked the kid Danny, 'cause he was a rebel.
Is it worth $1,000? I don't know.
But I'll tell you one thing --
it is the most expensive lunch box I have ever bought.
Now I'm taking a closer look at this lunch box,
and the condition is not great.
I know a lot about rock 'n' roll,
but I'm not a toy guy,
so I'm gonna have to find one of my goofball friends
to tell me what this is really worth.
I'm gonna go see Jordan,
one of the top toy guys in the city,
and I'm hoping he's not gonna tell me
I'm a complete ***
for spending a grand on this lunchbox.
What's up, man?
How are you?
How you been, buddy? What did you bring me?
Oh, man.
You got a "Partridge Family" lunch box.
Yeah.
This stuff is pop culture personified, man.
I love the design on here.
I love the design. I love the bus.
I mean, the bus is -- that's iconic.
You know, when you talk about TV and film, cars and vehicles,
I think about maybe
the General Lee from "Dukes of Hazzard"
or the Trans-Am from "Knight Rider,"
but I always think, also, about the bus,
the "Partridge Family" bus.
Jordan, how old is this thing?
This has got to be, well, 1973 right here.
[ Laughs ] 40 years old.
I know.
Oh, man, let me --
Ooh, where's the thermos?
I forgot about the thermos!
I didn't open the lunch box. That's gonna cost me.
That's probably gonna account
for about 30% to 50% of the value.
Oh, no.
Thermos is everything, man, because they always get lost.
Condition-wise, it's not good.
You've got some surface rust here.
There is scratches and denting all over the outside of the box.
From this side to this side, there's considerable fading,
so this was actually in the sun a lot.
On a scale from 1 to 10,
I'd actually rate this lunch box somewhere around...
...a 4.
Oh, I knew you'd say that.
No thermos, poor condition.
This is going from bad to worse.
I'd actually rate this lunch box somewhere around a 4.
Oh, I knew you'd say that.
BILLY: No thermos, poor condition.
This is going from bad to worse.
You know, I got to ask you, buddy,
what did you pay for it, man?
$1,000.
You paid $1,000?
Billy, it's not lined with gold.
[ Laughs ] It is.
The secret that this box holds is gold.
This lunch box belonged to David Cassidy.
Really?
Well, that changes things a little bit, now, doesn't it?
[ Laughs ]
You've got a story.
The story is everything.
How much are these if it's just a lunch box?
Well, like this, okay,
missing a thermos, in this condition,
you're looking at probably about 50 bucks.
Here's the thing.
It's centered around an iconic 1970s heartthrob.
The condition might not be perfect,
but you've got the history to go with it, man,
and that history is worth gold.
I'd probably value it to the right collector
at around $1,200 to $1,400.
All right. Yes.
It's not worth the 3 grand I was hoping,
but I still made a profit.
I got lucky on this one.
See you later.
Thanks for bringing it in.
All right.
Take care, man.
MARK: The only thing I bought at this auction
was a Jimi Hendrix guitar for 650 bucks.
Don't let me down, Jimi.
Come to Papa.
This definitely is reminiscent of Christmas,
except I pay for it now.
I didn't see this during the preview.
It says year 2000 on the sticker.
I don't know that the lyrics were put on there in 1969,
and I got a lot of questions now.
It looks like they just signed this sticker and put it on the guitar,
and that could totally ruin the value.
1969 or 2000 --
That's a big difference in age and a big difference in price.
If this was ever at Woodstock,
yeah, I think it's worth a lot more money than I paid.
But if not, maybe I'll just be happy to recoup my money.
The real questions are
how old is this guitar and what's it worth.
I'm going to see my buddy Ed.
He'll tell me what's up.
[ Electric guitar playing ]
Hey, Mark.
Ed.
What's up, brother?
I got an awesome guitar at a rock 'n' roll auction.
Did I bring it to the right person?
You know that.
I bid on this guitar
because it's Jimi Hendrix Experience band.
It says 1969 over here.
Well, first of all, it wasn't the Experience band.
It was the Gypsy Sun and Rainbows band.
Hendrix changed the name of the band.
So do you think this was signed in '69?
No, definitely not --
the reason being this is a Squier Fender '90s or 2000,
so this guitar wasn't even physically around.
What he's probably doing in putting the date here
was this is the date he played Woodstock.
This is exactly what I did not want to hear.
Unfortunately, the guitar model is very common.
It's not worth much at all --
$150, maybe.
You know what this song is called?
"While My Guitar Gently Weeps."
However, you have these autographs on it.
That's a totally different story.
I couldn't help but notice that date on the sticker.
2000.
So I got some concerns
that maybe it's not as valuable as I thought.
No, no. The signatures are still there.
Juma Sultan.
We have his autograph right there.
Billy ***.
He's the last surviving member of the Experience.
This is four of the six members of the Woodstock band
that Jimi played with.
I paid about $650 for this guitar.
What would you sell a piece like this in your shop for?
If I had this piece in the store...
...I'd put it up between $1,000 and $1,200,
just because of having these autographs together in one spot.
I don't know how many more of these there are.
1,200 bucks? I love the way that sounds.
Thank you for bringing this legendary piece in here.
Would you like our paddle?
WOMAN: Yes. Thank you very much.
SALLY: We spent about $2,800 at this auction.
We got a signed Woodstock album and a James Brown suit.
That is a lot of dough.
But you got to spend it to make it.
Yo! Look at this, honey. Look.
Well, do you know who these people are on here, then?
I know who many of them are.
Is this Grateful Dead?
All these folks played at Woodstock.
Who's this guy?
Salvation Army?
That's John Sebastian.
There are over 30 bands
that played Woodstock over three days.
To have so many of their signatures on this album cover,
it is a huge deal.
This is the concert.
Can you imagine being in that sea of people?
I was there. That's me over here.
You weren't in Woodstock.
Let's just hope that the vinyl's in good shape here.
Well, that will help its value.
There's nothing in it.
Oh, that's a total bummer.
No record in it?!
There's not a record album in there.
I can't believe we just spent $800 on a record album
and there's no flipping record in it.
If you want to see more of what I got, check out...
No record in it?!
There's not a record album in there.
I don't remember reading that there was no vinyl.
We must have overlooked that.
That's a piece of [bleep]
We just spent 800 bucks
on a record album with no record in it.
Even though there's no record album in there,
John Sebastian's autograph
may be worth $100, let's say.
Edgar Winter, Johnny Winter.
Remember, the autographs themselves are valuable.
And this is an important collection of autographs
because it's on the Woodstock soundtrack.
This record cover on its own is still worth $1,500,
and that's because of the signatures on it.
Ooh! Un-zip-a-dee-doo-dah.
So, this is James Brown's stage suit.
Godfather of Soul, honey.
This is a fine piece of material, honey.
There's no splits in it.
No tears by the look of it.
But here's the other thing.
This is not handmade. This is machine-sewn.
So I wonder
if this is considered a really high-end costume.
Is this suit the real deal, or is it a replica?
That's what we need to find out.
We spent $2,000 on it.
I think you should at least double your money on it.
Don't you think?
I think we need to take it to somebody
who actually makes these costumes.
Hopefully, they'll be able to tell us
when it was made and maybe even what it's worth.
All right. Right on, right on!
Let's go. Ready?
We're gonna take the suit to Emilio Sosa.
He is the head costume designer
for "Motown: The Musical" on Broadway.
Emilio is a Tony Award nominee.
He's gonna tell us if we overpaid for this suit
or if we scored really big.
James Brown, in American music, is a legend.
He was born really poor,
and to come from nothing to become who he is
and to wear a costume of this quality,
it really is the American story,
and I think that's what makes him so inspiring.
You think it's the real deal?
There is a photograph of him in it
in the year 2000 with David Bowie at a Vogue event,
so that already puts it in a category of authenticity.
So, how far back do you think this costume would go
in James Brown's career?
I would put it maybe in the '90s...
Really?
...'cause he went away from his jumpsuit in the '80s,
and in the late '80s into the '90s,
he started wearing the jacket and pants.
LAURENCE: The suit's authentic,
but it's not from his heyday way back in the '60s, so...
What do you think it's worth?
Well, by looking at this,
I can see that it's in really good condition.
All the stones are there.
There's none really missing.
The fact that you have the two pieces,
the pant and the jacket, really increase the value,
'cause usually, they get separated through the years.
So the fact that you have both pieces
and the condition that it's in,
I would price it at $4,000.
Yes!
Right on, right on, man! Yeah!
Like a sex machine, man! Yeah!
$4,000? I feel good.
Ooh!
[ Humming ]
There you go.
NARRATOR: Billy was daydreaming about a vintage lunchbox,
but cashed out with Johnny's shoe molds
for a profit of 1,000 bucks.
Wild thing Mark tuned in
and dropped $650 on a Hendrix guitar
for an electric profit of 550 bucks.
Sally and Laurence splurged
on the Godfather of Soul's stage-worn gold suit
for a superbad profit of $2,700.
[ Electric guitar playing ]
-- Captions by VITAC --
Closed Captions provided by Scripps Networks, LLC.
[ Laughs ]