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Hi I'm Bree welcome to Wishpond's quick tips today I'll introduce your to the wide world
of Google Adwords and talk about integrating them with your awesome landing page
So, Google AdWords you see them everyday They're the promoted search results you see when you're on Google
Did you know that 40% of internet users
don't know the difference between an organic search result and a Google Ad?
Why don't I break it down quick
for people new to Google ads or in need of a little reminder. Google's AdWords
is the most popular online advertising platform out there
by a lot
Your Google Ad is focused around the keywords that you provide Google
When someone types one of your business' keywords into Google search, your business' ad pops up
the average click-through rate on the top paid advertisement is around 7 percent
Which trust me is pretty awesome What's cool is that you only pay when someone clicks on your ad
oh
and if you're a small business, you can tell Google only to show your ad to people in your area.
pretty neat huh? But how can you ensure that people that are clicking
on your Google ad are actually converting? how about creating a landing page that rocks!
I've talked about landing pages before and how optimizing them for converions
can bring in real revenue for your business
checking them out there before you make your Google Ad live
you need to be sure that the page it sends people to is great
here are five really fast tips to ensure that your landing page
is optimized to convert the people that click on your Google Ad
#1 Be sure that your landing page is specific to your ad campaign
if you're promoting a new camera please do not send people to a landing page thats talking
about an upcoming conference. #2
use your ad's keywords in your landing page to improve your search engine optimization
SEO. #3 Keep your page simple and to the point
with one main goal #4 Keep your call-to-action
above the fold. and #5 Include an appealing image
related to your business. For more top tips check out my landing page videos
thats it for the introduction to Google AdWords hopefully you learned something
we'll have more quick tips coming up about Google AdWords, so stay tuned
if you have any questions start the discussions in the comment section below
and don't forget to rate and subscribe to our channel Thanks for watching