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Well good afternoon everyone this is Facebook posting strategies
that get your fans engaging
uh... my name is john you can't or some of you may know me of johnnie the intern
social media strategist
over here if you get here
and uh... we specialize in application development so what they development
uh... marketing and social media marketing
and uh... today's weather though it's actually part of a uh... freed monthly
weapon r
and i know whether one thirty today thought were going to try to do is in
thirty minutes or less
initially strategies of how to connect with your face book audience
the bank that they were going to show you how to craft a message
to get your fanta liking sharing and commenting on your quote
now we have two people from my left open are what they want to learn about and
that what the faithful timeline switchover
and uh... paper posting strategies with a pretty popular option though
uh... we decide to give the people what they wanted and uh... i think we're
ready to go
what we're going to cover in this uh... whether narrative the actually four
separate area
uh... for talking to talk about why even use face book for marketing
nextraker talk about the importance of the news feed
uh... there that we're going to talk about
uh... how to understand x_-rayed and that is actually an aspect is the new
speed
and i left me at work and i give you some real-life example
uh... that you can use our self
uh... to get your fans engaging
the perfect up light face book why not kinship their twitter any of the other
uh... social media platforms out there
um i mean every single one of us and social media marketing
if the justified to a bar picture a co-worker
uh... why were you think something for marketing our company and uh... you
thing our resources
uh... will first of all i face book
should be used
more than any other plant warm
is that it's just
justin cheers *** it shipped crushes all the other prep form
uh... face book is where the people are uh... it's got over nine hundred million
now i believe it that
nine hundred one million people now
uh... dome of up
billion people on one class form
if you want to get your message
steam spread ending dates with began to go to let the people are
uh... paper kids where competition happened
six hundred million status update it every single day
if you think about it and that's about seven hundred chris
uh... and that's number doesn't even include common or like there are any
other interaction
specifically
that at that day
they were going to look at how we can craft our message we can get people
talking about our paid in interacting with their pic
it in undeniably useful marketing tool
uh... face book at about
uh... building relationships getting feedback uh... solving a problem
but the number one thing that faith that should be useful or
really is getting fanning gauge min and building a relationship
uh... in just a few accused
that showed just how amazing faith with you
uh... fifty one percent of people after they're more likely to buy from a
company after becoming a fan of the page
first of customers that they're more likely to recommend a brand to a friend
after becoming a fan of their page
fifty eight percent of consumers that that they like a brand
because they're currently a customer
and i want to know more about the brand
and forty five percent said that they spend most of their time in the news
go to the important to remember this is uh...
just the way people act within they thought that this is something important
for all faith but marketers you know
now will elaborate on that a little bit more uh... further on in the weapon r
they took it is basically built to share your information
alert chile that your message can be expected
trail face book at throughout the internet
uh... people can passively share
and they can actively share
uh... for the way people actively share your information is
simply pick quick to share but then you post something
they like if they weren't sure if their friend for the quick share
the community that on face book or you can open set it up
on the your website or on the web page
if you look and passively cheerier permission
just by interacting with your content
uh... somebody quick
or or again shares your content
which creates a story in the news feed for their friend defeat
so your fans may not know that they're promoting you but they actually helping
you out just by clicking like i want your post
or just leaving a comment
so i've been newsfeed
so important
uh...
debate if you want to get your message scene with in face book
uh... you need to know where people are likely to see it
and that is the news sheet that at the home page of faithful
twenty login if they put that into right where it takes you
may be really cool if and what your page every single day to see what the lord of
the latest thing that she said
but in reality
that's just not going to happen
because the more image or the panther action's going to be within the tone
pages in the news
and that if you don't have consistent engaging content
your message is basically doomed to be seen by electoral left people and you
become more more
a relevant basically
so with the news
uh...
you have to understand and drink now what is a drink u_s_
uh... will basically base but they don't want to bombard people with absolutely
absolutely everything that's going on all the time in the news the
uh... that would overwhelm them and that's a lot of things
people really just don't care about
people don't care what you doing i think that
so basically fake folk have put in an equation that determine kuch
sees wat
philip equations call edge rick
and hedrick
actually
um... ranks every single one of the quote that you make so everything you do
on your personal profile or on the your company fan page
uh... it's gonna be *** by face book and it's gonna determine true steve it
now the goal for your posting on your fan page that they have very high page
rank
uh... that will make it more likely
beget your method stained by more fans
uh... so the equation frederick is popularity
buyer relevancy
uh... kind recent c and that gave few x-ray
a lot of the relative intensities blared harmony collect whatever kind of
equipped with
and it really cared about what you said in the path it's gonna be hard to get a
high rhetoric
and recent fee
how recently head yet
steppin posted
if you posted something at as eight in the morning and your fan don't typically
go on until late at night
uh... it's not very likely they apparently going to
uh... your posting for made in the morning
so posting may get standing gauging
that the cabin art than science to posting on face book
even though it it seems like it's just one
simple poster should be easy enough they're many thing to consider
uh... for each one of the approach
the most important thing uh... tennis demo posting is
need to understand your audience
you need to know what the emotional triggers are going to be for your fan
uh... what makes them feel happy that passionate
uh... if you don't connect the defense of the emotional level ii
not very likely that the court u
one interact with your post
so they could be that that that we have appeared it affects the think about what
your posting
uh... tougher thinking about his length
addictive both in length apec
and length of your post
and how much area take up in the news feed
uh... the next thing is
hiding what are you gonna posted throughout the day or if your fan
are typically on at night
uh... you might have to think about that
placement
um... this is speaking about
are you posting on your own law are you going to be posting
on the walls of other brands
amid interactivity a how much do you in tight your fancy interact
with your posting if you don't make a very exciting to interact with it's
likely that your fans are going to interact with it
and how much of a visual elementary that your posts have
uh...
people are visual creatures if you don't have an image or
something
something daschle whippet
uh... it's really hard to get an emotional connection which is
the with post
i get the before it's about how much tech he used
but also how much
beatty take up
so in terms of laying according to facebook
posts which ordered fifty characters or less generate about
sixty percent more like
*** and shared the posed a greater than two hundred fifty characters
debate where you want to try to keep that *** act
and i know they can be difficult
saying everything you want to say
but basically have to try to get right to the point they only what you need to
and a link with the tech that you need
it's also uh... look hopefully talked about
uh... how much
basically sticking up
uh... so
when include a picture of lincoln or video eight uses more space in the news
feed
basically when he is more faith in the news feed
and keeping about a it more likely that it will
uh... did notice uh... if you look here
this approach
pixies a lot less area and but that doesn't have the visual element who with
much less likely
to be seen or notice
by your friend than this one on the right
timing and very important that think about post
timing
uh... when you're posting for your brand page
people think you can just post whenever you want and you can put fear
that the deftly not true
so if you worked on the optimal time growth we've team from our experience
that outlook program
ivory fish that we've done and report the leasing
so event date and in the morning
eleven a_m_
three p m and three p m is actually uh... a really good time on face book
and eight in the evening
uh... typically
mornings overall communicable forty percent more effective
and when you post at the top of the hour it's more effective than any other time
we think about this people uh... typically are coming out uh...
uh... coming out of meetings
so they're gonna go check their face book real quick
they help anything about what j
you are proposed
uh... if you are posting every single day at least make sure the post
on the optimal day
uh... deftly get the most banker about
now some data better than others
uh... we cater to clean more active
and wednesday
adeptly the most active actually
emote optimal time proposed
it's treaty am i on the one day
and and that the best time if you want to get a lot interaction with your post
and typically sunday is the works
we also have to remember
uh... may be your friend
are always dont sunday and they always learn if your posting on sunday
to make sure that test
with your audience and make sure cut my committee on and
a different people you state look at different times
and these hein and eight thirty when u
um... i've typically overall the remember to test
and that change it for your own audience
and i talked about this
uh... posting visual element that will that before
but uh...
people like at the before people have visual uh... many times attacked only
post
it's very variable
very very easy to get lost
and basically not seen make you ought to make sure to include photos
videos and links
another great sing about including a photo of the bureau and get that make
that interactivity of offend something to do
and this can make it more likely for them to click that link ordered
maybe expand the photo
this is just a a tip that
people don't typically think about
um...
so when you post something on face book and you realized it keep made a typo at
that post
if if the text only post
basically only option is to deleted very potent
but if u
listed a picture
if you see that you've made a typo you can actually go back
and edit the tech the method and they'll be fixed up you don't have to do with it
don't have three costa
at the top of a lot of people don't really think about but it's actually
really
really nice if you uh...
the fed that hey i don't want to check that before poster
and that it can be really helpful thea
make a gaffe
so in order to do that you just clicked at at at here
and uh... you can change the text up and it's really simple
post interactivity
that's good to have conflict in posting on your timeline
uh... posting that includes other pages
initialing creature reach so if you take another page or
post on another page
uh... it can increase the number of people that
fearful
now in order to take a another page in your post
idea for if you need to have apple light
uh... that the other patient you want to take
then in your push ups
symbol and type in the name of the page
uh... the book read a trap down menu
and they than you can choose the patient you wanted to
now when he posted ill check article link
chu the page
uh... that sheet eg
health a post on the page that you take
uh... keep in mind a bit function can be a bit quirky and sometimes it doesn't
work
but when it does work it is very helpful
getting up and engage here at the posting example data news
these are buried in very simple
uh... basically any like a deal but a lot of people don't think about it
um... to keep evite damp of the mine when you're posting
uh... kids in the past for ourselves
and also for for many other companies either really simple ways to craft your
post
uh... that get your fancy gauging they get them quick in common thing
and sharing
at first of all a very simple ask a question
appeared question irrelevant your fan
content-type comment
uh... what you want to get you wanna make the question very very simple
uh... that way you can get those knee-jerk reaction need your comment
uh... from your friend
and uh... we've had quite a bit and a lot of pages you the quite a bit
uh... because of the very effective
fill the blank so that's another type of question but another
need shirt
uh... reaction
uh... basically used usual exactly where you wanted to
be filled in and they know exactly what they have to do some time that the only
one word that they have to fill in
uh... mpg remake it for your fed the more likely that they will interact with
your quote
and i i want to get i've
talked about the turkey what a few times before but this is there a very
effective
post photos links and videos
uh... that get your post both in interactive elements a get-tough
something too quick on something you do
notebook visual element with a visual element it takes a morse
and uh... looks a lot naked beneath feed and on your timeline
after like sometimes it's just a matter of asking for it
uh... but you want to make sure to limited to
one call to action for me sample here we say like if you've got about mashing it
computer lately
and we've all had computer problems with that uh... that might be something that
would be relayed herbal
to our fan
since we directly at home too quick elective making t_v_
carter different trend
all you want to try to get at least one new fan
for like a comment on every coach you publish
uh... this can increase the reach of the page and if you think about what are the
emotional trigger that this new group you you want to reach
very get few ah...
to know exactly what they're looking for
uh... now you don't want to go too far off from what your your page usually
post
uh... because you don't want to neglect your core fan group
celebrate today
how do you think education as an excuse
who do one of the text above
uh... so here we had that national debt clock
it's just something fun something at that time tasting gauge meant if not
overly complicated anette something maybe not kept but day but they may be a
uh... holiday that everyone can relate to everybody knows about
and can be an emotional trigger the book
uh... advocate
elective office is just kind of in the etiquette thing
um...
when faced with should not be filthy
you want to try to keep the conversation oh what your posting
you want to try to get value fan engaging with you if you're not trying
to figure
uh... which are social media if you try just filling filling filling
your friends are not
uh... not going to interact at all i can almost guarantee that
and uh... they think they're looking for good information uh... and they want to
know more about your company if they don't just one of the flu
uh... to make sure keep that in mind when you're doing your posting
thank you for everyone that i was able to attend uh... whether narva i remember
this is part of a monthly free webinars period
uh...
we know we'd like to cheat you but we could be free richest side
which you like to learn to make sure to toast on our face book page and you can
tell it at
face book dot com backsplash p div yes that and then
and i'll let us know what the what that did you want to learn that
uh... and also i think that you like i page a low-key and at the u r l
and that that are what the next day to watch for the next weapon that that will
be doing and once again we do that
for free uh... once a month
and i think you everybody for uh... listening and uh... wolfie next month