Tip:
Highlight text to annotate it
X
>> Good morning everyone and welcome to the October form call meaningful metrics with
Sarah Kaczmarek. I would just like to remind everyone as you want to ask a question today
you can raise your hand by clicking the hand icon next to your name or cherry typing your
question in the chat box I would like to introduce myself I am Alisha TSN the community manager
for the Web content web forum and today we are really lucky to have Sarah present she
is here from GAL and she dashed we asked her on Monday 2% so we are really glad to have
her. Sarah is an analyst in the office of public affairs of the US Government accountability
office. She recently completed a two-year professional development program working on
evaluations of various federal programs. Sarah has maintained multiple internal websites
for her agency and this is her first experience helping to improve the usability of the public
website and I think you'll find her report and her presentation today really useful.
So I had Sarah. >> Alright thank you. So I am going to talk
today through the presentation and then I opted to actually give to both senior executives
the GAL and also all the way down to the analyst level and as a presentation that really focuses
on seeking what we've learned from using data gathered in Google analytics over the last
couple of quarters and turning that into ways to improve our website to make it more usable
for our audience. So I am going to talk through a few main points today. The first is going
to be looking at who uses our site and how we look at different user information. The
second is looking at how users come into our website the third is looking out what pages
they start when they first come into a GAO site and then looking at pages viewed in general
on the site and finally what we have done in terms of stuff now that we have the data
and GAO and Google analytics on our site in mid-March and this presentation is focused
on the third-quarter FY 12 and the data we have excluded all our internal users which
is our best project -- and looking analytic data and focus exclusively on users to our
site. So I will go ahead and start. First looking at our users. We have about 527,000
users coming to the site each quarter. Prior to having Google analytics we were using a
different tool which was not as good at tracking just specifically people coming in and looking
at the site. It was also including things like fonts and colors and we did not have
a handle on exactly how many people were coming in and looking at the site now that we have
Google analytics we can see specifically how many people are coming into our site each
day, each week each quarter and keep the night on how that traffic grows over time. We have
also been able to see how many users are new to our site and since we originally said installed
analytics about 62% of our users are new looking at the next quarter data we see this number
dropped down by a few percentage points and we expect more people to return to our site
and when we had analytics for longer and we will see more returning customers to our site.
In addition we know that about 5.5% of our traffic is coming in from a mobile device
and Mrs. continue to grow as we have seen our next quarter data and it is been really
helpful having information on mobile because we recently launched a GAO.government will
happen and we were able to see what the traffic coming in from ovals that most of our traffic
was coming in from iPhone users. We were able to make an informed decision to decide to
go with an iPhone app first and now we are developing an android app cousin the -- was
from android. In addition we see that about 3.2 million pages are viewed on our site each
quarter or about 1 million views per month. So diving in a little bit deeper to look at
who these users are that come to our site. Analytics provides a feature where you can
see the different service providers traffic coming into your site and we were able to
look at this and see that we get are really broad array of visitors that come to the GAL
site. One of the most frequent visitors is actually horizon -- Verizon customers and
while that might not be the most intuitive thing there are a lot of citizens who come
into our site and if they have Verizon would fall into that category. In addition a lot
of other federal agents these are some of the top visitors to our site and that is really
helpful for us to the at GAO because we do audit other federal agencies and it does make
sense that they are coming in and viewing our work. In addition Congress is one of the
most frequent visitors to our site and at GAO we do our work for Congress so we are
also able to look at how engaged is the Congress and what we have been able to see is that
the crime groups actually is more engaged than our average user. They tend to spend
more time on our site, they tend to view more pages per visit, they tend to be more likely
returning visitor to our site and so really all these different levels of engagement that
we have to look at we have been able to see that for us our primary customer is more engaged
than our average user. Another thing we look at is visit duration and you can look at the
average visit duration and also a breakdown into different buckets of time and looking
at our average visit duration average user spends about 3 min. on our site but within
that 50% are saying -- staying for 0 to 10 seconds so that actually really was an important
message for us in saying we really need to work on trying to make a stronger first impressions
so that we are engaging more users to the site right off the bat and we have really
been trying to identify specific things that I will point out as we go along as to how
to improve that first impression to make our website more engaging and really hook people
in for a longer amount of time. In addition we can look at pages per visit and again on
average we have seen users view about four pages per visit but this also breaks down
into 50% of users doing one page and so users that view one page this is where the term
bounce rate comes in and I'm sure if you are familiar with analytics you seen this term
and a bounce rate is exactly what this is showing that the user comes in, they view
one page they don't do anything else and they leave. So that is another indication to us
that we can do more to engage this group of users that are coming in viewing one page
and staying for short amount of time and try to provide them the concept that they need
up front and really help engage them more with the site. So another thing that we look
at is how people are actually coming in to the site. And I would call this sort of different
pallets that users take. The first path is by search and for us 54% charge or just over
half of our traffic is actually from a search engine and primarily on Google. And then 33%
start what is called direct traffic and so direct traffic includes either they type it
in a GAO address into their brides are they have it bookmarked or the majority is probably
actually coming from e-mail and did she -- to get our different e-mails where we provide
any reports and testimonies that one out that day and looking at the different pages that
people come into from direct traffic we think it is very likely actually that a majority
of our direct traffic is coming in to e-mail dasher from e-mail. Next we have referral
traffic so this is traffic coming in from different websites and different news agencies
are actually for us in the third quarter the most popular website referral came from PDS
and actually stayed consistent as the top referral site in the fourth quarter and the
third quarter are two other most popular sites of sending traffic were the New York Times
and Fox news. So definitely a variety of sites that are sending traffic to our site it was
very interesting also looking at the social media referrals as well. In our fourth quarter
we actually saw that Facebook was our second highest referral source followed by twitter.
In the third quarter they were about our fourth and fifth highest referral sources. So looking
within that and taking all of the different social media traffic that comes into our site
in account for about 2% of the traffic coming into our site and GAO does have a presence
on Facebook or we are on to better and every week we see the number of followers grow steadily
over the quarter we are able to see that growth really substantially and so that just helps
us know that our efforts engaging in these sites really are helping to bring in traffic
from the public. So jumping back to the traffic for a moment the traffic coming in primarily
from Google. We will look to see what keywords people are searching for when they are coming
into your site. For us actually primarily people are searching GAO on Google and then
coming into our site from their. Looking a little bit deeper you can see some of the
other terms Government accountability office GAO.gov popular publications are yellow book
which is -- in our Redbook which is central to the federalGovernor and those tend to be
things that people come in to research terms and you can see GL reports there we also have
a big protest function so that is another really popular term and I will show you how
this differs from what people are searching actually within our website. The landing pages
where people are actually starting on when they begin their visit. I know working on
the website people tend to typically think that people begin their visit on the home
page and navigate from there but actually 51% or over half of our traffic start on the
product summary page so we issue reports and we also issue legal decisions. 36% of our
traffic is starting on a report product summary page so if you are familiar with GAO word
ports every report has a one light dash and then that gets translated online into her
one page project summary page and 15% of our traffic is starting on a legal product summary
page. So what we found actually is that these different product summary pages and they all
look very similar to the one that is up on the screen are really -- homepage and so this
is an area when we're we are talking about half of our visitors staying 0 to 10 seconds
or half of our visitors only viewing one page and leaving this is a page where we have really
started to focus our efforts to try to improve the design to make it more engaging and more
well coming for users so we can help draw more people in and get them that content that
they were looking for when they came to our site. And actually 60% of the people that
start on the product summary page leave from this page so it is even higher than our site
wide 50% of people leaving after viewing one page. That includes here viewing our report
which for us we spend a lot of time working on our reports and we really want to make
sure that people are getting that key information that they came into the web for and downloading
the report or a podcast playing the podcast and so we are really working to enhance the
visibility of those features so that people can get that content easily. And 28% of our
users actually start on our homepage and I am going to talk also about how users have
been interacting with our homepage and some of the things that we have actually been doing
with analytics to change the design of our homepage. One of the things that you can see
in analytics is how much of -- are engaging with different content on any given page and
one of the things that we have found with analytics is that people were not engaging
very much with the right-hand column of the page and it is part of our the page where
there is a lot of blank than a lot of taxed and so what we were able to do looking at
this and also through some of our usability testing that we do is come up with a more
streamlined design of the right column of the page which I will show you at the end.
Also another feature that we look at is how many people are searching within our site
as sort of another measure of engagement and we found 14% of our users were using our internal
search feature. You can see here some of the terms that are were users were looking for
and really how much this differs from what people were searching for when they initially
may be came in through Google and maybe typed NGO Google and Google and so you can see the
terms here are much more specific things like Medicare, contract performance internal control
contract dispute so really much more specific terms so people probably looking for a report
or a legal decision leading to one of these things. I am taking a broader view besides
just what pages people come in and and looking at webpages are people visiting regardless
if they entered on that page are not and we have here as sort of our peer amid of page
views and looking and really focusing on a few key sections of our website and I am going
to focus primarily on our items that we have in our top navigation across her site where
you can tab to testimonies are legal decisions about GAO multimedia and then we have a few
other specific webpages that are very important secondary navigation items for us and these
are different collections of works that you have including our high risk lists our efforts
on overlap and fragmentation across the government, our efforts on disaster response and I am
going to talk about how we look at those page views to change how some of these things are
laid out and navigated to within our website. Our most popular page I guess visited again
our project summary pages and these pages account for almost 1,000,000 page views over
the quarter or almost about a third of our page views and that little red*there indicates
that these pages have a bounce rate of about 50% so as I mentioned earlier sprouted summary
pages have a bounce rate of 60%, people just leaving from that page. Going down the level
looking at about between 320 and 245,000 page views per quarter and then we start to get
into our primary navigation so this would be legal decisions legal protests testimonies
and then our homepage is one of our most viewed individual pages on our site with 245,000
page views over the quarter. Going down again now we are talking about 79,002 46,000 page
views so we really have job jump down in magnitude here and on the right excuse me on the left
we have about GAO again this is a page where our bounce rate has been higher than that
50% so it is something that we are keeping an eye on. Do we want to make changes to enhance
that section of the site followed by careers and are yellow book is also one of our individual
pages that gets a lot of traffic. It is a very popular document on our site. Then going
down another level looking at about 31,000 page views to 14,000 page views per quarter
and then we get into our section of resources for which provides different things for researchers,
research for federal managers and then from Italian we start to get into our secondary
navigation items and that is also really important so this -- we have a website specifically
looking at Outlook on the debt we have one on our high-risk list and then we are going
to be really leasing a new section on our site that is going to focus on key issues
where we have a lot of reports and a strong body of works on different topical areas and
right now we have a lot of that information in part of our high-risk area that I've broken
out under what we call other challenges. We were able to look at that data on other challenges
to see okay this might be a baseline for when we launch the new section of the site, traffic
we can expect initially, at least based on what the content has said and hopefully the
content says that what we see there is higher once we have launched the new section. That
is another way that analysts that expose helpful in helping us think about sort of benchmarking
for new items on our site. And then going down even further for 7000 page views to actually
380 we get into multimedia which is another element on our primary navigation and for
us is really helping us focus in on the idea that instead of having multimedia as a separate
element at the top of our website that you navigate into it is something that we really
need to integrate consistently with associated content and we have really been working to
innovate and think about different ways that we could consistently house multimedia with
the associated content so that more people are accessing the videos in the podcast that
we are putting out because right now about 2% of our traffic goes through our multimedia
section and by con tract the other end of the spectrum about 11% or 10% of our traffic
goes to other items that are on our primary navigation including our reports and testimonies
in our legal decisions section so that is sort of what the slide for us and we need
to prove this and as well it is a section where it does have a bounce rate that is above
our 50% mark so this is an indicator to us that we can do more to be integrating multimedia
on our site. And then coming back to the secondary navigation items location and cost savings
recovery acts and disasters. The traffic actually on our disasters website was so low that instead
of going forward and making it another collection on our site giving it a medallion it we are
actually going to be working it into the key issues section of our site that will come
out and we were able to use this information to make the decision that this might work
better in our topical areas instead of one of these larger websites that we have within
our site. Talking about the next step some of the main things that we have been using
this data to make decisions on at our agency. So first is we are going to improve the design
of our products summary pages. We know that this is really homepage for our site and that
60% of our users do come into one of our products summary pages are leaving from there and we
really think that we can do more to make that page for engaging and more welcoming place
for our users when they first enter our site. Next we are working to do more to graphically
showcase multimedia with his contact. I talked about our multimedia section of the site only
getting about .2% of the traffic over the quarter and so this is something that we are
really working to integrate with content throughout the site and also work to make it really visually
appealing so for example trying to add a full shot of a video on products summary pages
to get people engaged more in our multimedia as well is to get people engaging more with
our products summary pages. And addition we have done a lot to make improvements on our
home page based on the different metrics that we have. Again this is just a shot of our
homepage and I am going to show you actually what we have been working to design and walk
you through the right column of the page and talk about the different elements that we
have been working to appropriate. So first knowing that users are on the site potentially
for 0 to 10 seconds we wanted to make sure that the slider that we have says always the
first most important image of this slider comes first. In the past we have tended to
put things in the order that we had created something new or may be -- and then we assume
that our users were going to be seeing all the elements on the slider but knowing how
long somebody might be on the homepage that really was a signal to us that we need to
make sure to put the most important content upfront to ensure that if the user comes into
the homepage they are going to see that image. Next we have streamlined what came right underneath
the slider really putting a premium on the ways that you can stay connected with GE GAO
making sure we have the icon -- so that that page is a premium spot on the homepage. And
then another thing we have done is work to graphically showcase the different collections
that we have that I've been talking about like our high-risk application work and on
the homepage that we are working to develop an room roll out we have created medallions
for each of these different websites within our GAO.gov site and are using the Italians
to graphically showcase these items. We have also moved them higher up on our webpage so
that on our homepage so that there -- they are more visible on the homepage and hopefully
drive more traffic to the important bodies of works that we have. Next we have streamlined
some of these other things we had a spotlight page at the top which was about four or five
lines in then we had another section at the bottom which provided many other links and
what we have done here is really focused in on what we thought were the key items, the
key content and also tried to bring in more graphics to make it more visually appealing
so using the different microphone icon -- using the icon we have for our e-mail and then even
using these color blocks for different resource books that we have our yellow book are green
but blue book so right when you're looking at them on the homepage these jump out at
you a little bit more. And as well we have updated our twitter. This is something really
from a combination of looking at how people were navigating in the traffic pages through
analytics and also through usability testing where we saw a lot of people were relying
on it so that meant when we launched the section for key issues it was very important for us
to update and also make sure it is meeting all the best practices and again trying to
streamline the content that is there so users can easily find what they are looking for.
And that brings me to the end of our my presentation. >> Great thank you so much Sarah. I just want
to remind anyone if you have a question you can raise your hand or type it in the chat
box and we do have some questions already ready to go so I am just going to jump right
and. First of all can you tell folks what version of Google analytics you are using.
Are you using the free version >> Yes.
>> We have a question from Ken about bounce rate. Do you feel that the high bounce rate
reflects only this interest or do you think they are associated with navigation problems
and I know when we ask folks we talked about how some people know where they're going and
they come to the page they highlight the section they want for a report and then they leave
so how do you grill that all-out? >> I think part of how we do that is looking
at the flow of traffic in our site looking at the visitor flow through analytics to see
patterns of behavior where they are navigating to and also looking at what is the starting
pages they are coming in on and really focusing on that and then we do a lot of -- well we
started to do more usability testing and so I think analytics gives us a really strong
hunch that maybe we could fix her up with the design of our products summary pages and
so that was something we did have a few questions focused on our products summary page and users
did ring up identify several usability challenges that we have been able to turn into action
items and start working on. >> Great. What kind of user tester are you
doing are you using log in testing are you using a customer stat to look or?
>> Our visibility testing we have developed about a personas representing different key
users of our site and again analytics can be a great way to help identify who some of
these key users are because we can see the different traffic coming in from service centers
so we can see a lot of traffic coming from other federal agencies so we would want to
have a purse sonnet that would be a federal manager for example and then in our usability's
testing we have tested -- they brought in people to meet those personas and have done
a couple of sessions now where users have come in and then we will have tasks that we
want to do and actually one of those people who do these abilities detesting -- he got
office training so I know they have a lot of resources for you on this and then we can
identify some things from analytics we want to test as well as initiative that we have
going on at our site. >> Great. What has been the user reaction
to the new icons that you have created have you done stage specific surveys to see if
people are found what they expected on those icons?
>> Are you talking about the medallions here? GMAC I think so.
>> So actually this is on right now on our internal development site at the new home
page and the medallions and we did actually use the development site and our usability
testing and both in terms of navigating on the updated homepage and in direct comparison
users were more easily able to navigate with the new home page to find the content they
were looking for and they also preferred it in comparison so that was a really great way
for us to be able to validate this was a step in the right direction. And addition we also
tested our forthcoming key issues that will be part of our primary navigation and we did
identify a couple usability challenges and we did that and it prompted us to redesign
the entry page and include more of the benefit overview for the function and then what we
did was we have a designer and house and she created several different entry pages and
then we did testing. I think we had 50 to 100 people I am not sure who participated
in the testing to help inform the design that we were going with for that page and that
actually does include those new icons, the medallions. So they have seem to be really
popular in our initial testing. >> That is great. I had also a question about
the quick links at the bottom will the quick links changed based on metrics you see in
terms of popular pages? >> That is definitely possible and we really
tried to design that page with flexibility and it also will change because part of what
will go there is our press releases so as we have new press releases we can use that
spot to feature new press releases and there is some flexibility in the spacing of it so
if we need to have three or four press releases we can or if we need to we can do that or
if some page pops up is really popular or something happens we want to feature there
we can divine the space to do that we can make an icon for it so definitely.
>> That's great. Can you explain why that fax best practice is to remove the internal
traffic from your metrics? >> They use -- internal visitors have a different
focus than the public can you speak to that little bit?
>> Sure from what I have read and I training it is the best is to remove the D -- than
your actual users and primarily the web I did for agencies is designed to be the public
one of the public faces of the agency and so we really need to know what the public
interaction is like with our website and that may differ from our internal users. I know
that I probably navigate the site differently because I am on the site all day long looking
at several different aspects requesting different things and so for example when we were making
that decision about where we wanted to move the disasters contents on our site we want
to feature it and give it a medallion or do we want to integrate it into the topical key
issues area. I was on that site constantly I probably looked at it probably 300 times
in a quarter looking at what the content is what is the best place for this and so it
also would've really shown a higher traffic for certain pages especially with the developers
working on specific page. You could be getting a lot of traffic and if you are not careful
at least to identify and isolate that traffic it could even mess -- misrepresent the data.
And just as a follow-up question to that do you then review the internal traffic and look
possibly to add that content to maybe an Internet? >> We do have an Internet which is separately
managed and I don't spend a lot of time to be honest reviewing our internal traffic to
as our site I know it accounts for about 5% of traffic to our site in any given wheat
or week or the quarter but because I work in our public affairs office my role is much
more focused on what they're doing and to be fair our own internal traffic is such a
small portion of the site. We do have a really robust Internet as well so it is possible
that there could be some usable addition in analytics but nothing that is has been apparent
to me so far. >> Okay. Are you able to track whether a person
comes into it leader posting verses from an independent posting?
>> That is a great question and actually we can track that because of the way that we
do our tweets. We add a little bit of extra code to each of them and so then we can look
at those specific referral link and from twitter or you can search the space on the code that
we had so then I can get a summary or a group of all of those and how many cavemen or look
at individual sources that I want to see. I can generally know
>> So the campaign URL is that? >> If something similar to that. Do you submit
performance for your agency or you just using them internally for improving the performance
of the website. That's a great question. I do a bit of both I report on a weekly basis
of limited set of metrics which include a lot of Google analytics information, how many
people came how many pages did they see and I will note if there was a big jump from last
week and then I also like to look if any pages in any given week. Maybe there was a process
story on that sent a lot of traffic to our site or even I see things where a lot of the
kids on Facebook and there was a Facebook chat group that happened to discuss on that
so in addition to that weekly reporting which goes through a more limited number of people
and also through a quarterly report and it is about 7 to 10 pages and it really focuses
on some high level key questions like who came to our site, how many people came to
our site, what were they looking for, how engaged where they. I'm trying to answer some
basic questions about the site each quarter and monitor our traffic does from quarter
to quarter and then went that I make the metrics presentations like right now and another one
that is updated for our fourth quarter and I present that to different working groups
within the agencies and different staff meetings of the agencies so that people at all levels
of the agency can see how their work gets viewed by the public and just know what we
are doing in public affairs to make our website and content more useful.
>> Rate. You talked about the product page being more than 50% of the traffic coming
in on a product page. How are you tracking our people downloading that report. Is that
part of the Google analytics? >> Know this is actually a great question
and sometimes a little bit tricky because normally Google analytics does not track PDF
downloads unless you have added code to your site to track downloads as an event. From
our product summary pages PDF actually opens up as another window another webpage and so
Google does track that because it looks like they went to a second page. So I can see from the product summary page how
many people then go on to the homepage or how many people go to a page and download
the report. I will say that there are ways to people can link specifically to our PDF
file which then Google might not recognize them coming into our site. And so it is not
going to count that and so we do have other tools that we use in addition to Google analytics
to look specifically at tracking how many times our servers are used in PDF files.
>> Great thanks. >> You talked a little bit about what you
report as performance metrics and how are you able to present that data which really
when we are asked for those things is kind of straight data. Do you sit down with those
and provide the context they are because that is what really makes it meaningful.
>> I think a little bit of both. In my written quarterly report that I do I know that a lot
of the people that read it are very high at managers that are agencies and they don't
have a lot of time and so that first page is a really high level summary of all the
key point of the rest of the document so if they are going to read one page they can read
that page. It has a main page -- it is the main points and then I do make the report
it is very classic heavy. I don't know if you can tell from the presentation I love
making graphics [laughter] And sending data in a way I try to make it as engaging as possible
and entertaining as possible doing things instead of giving a list of the top words
that we can search for using tools like Word Aldwych a free tool online to make the words.
You can see what you are searching for a GAO the biggest thing that they were searching
for instead of saying 50% of people search for the word GAO and came into our site. So
things like that and then also I do give presentations on the data regularly so that is another way
where people who are interested information can get a little bit more of the context like
we are doing now and I always make sure there is a lot of Q&A time so that I can engage
with everyone that I am presenting to and get all the questions answered.
>> When you present these metrics is it a mandatory type of meeting, is that a meeting
that is solely focused on this or how is it integrated how if you been able to get people
to pay attention? >> Great. Well the first time that I gave
this presentation was a few months back and now was to different working groups in our
agency. One for our website, one that looks that are products broadly. There might've
been another group there and a lot of senior managers at that meeting so throughout the
agency who are -- or distributing our products could see really important data that we are
using to make decisions and that was the first. Since then I tend to present this at staff
meetings for different mission teams in our agency. If anybody is familiar we have different
mission teams for example our homeland security and justice team and that was the last time
that I get this presentation was that one of their staff meetings. I had about 30 min.
of time so about 20 min. to go through that presentation and about 10 min. for Q&A and
then I also welcome any questions afterwards. You can always e-mail me. We also have an
internal newsletter at our agency called management news and this was featured at the initial
presentation at the top story and that is for everybody at her agency and also our retired
folks as well and they could get a copy of the written report and also were given contact
information if they had any questions so we really worked to make this information accessible.
>> Great. Are you currently using any kind of customer satisfaction survey in coordination
with your performance metrics? >> We also do use that at our agents the and
modern and monitor that on a weekly basis as well. And then when you do the reports
D integrate that information? >> I don't personally put them into the analytics
report. The analytics report there is so much there already and I really try to focus it
in on what we have done from analytics and a little bit in court nation with the usability
testing because with that site sometimes we test what are users use and then I can say
and we tested this. And then also I will focus -- I put a little bit of appendage or two
which will provide a more comprehensive review some of our special media efforts like how
much our Facebook followers grew in the quarter, church footer followers grew in the quarter
and then I will ask for things like more extensive reports on what Congress is doing because
we do all the work Congress so I will have an up appendage listing of Congress talking
a little more extensively about their engagement with the site and the papers that they are
doing. >> Great. This was my question I think when
we first met so I'm going to put it out there. Can you talk about how big your analytics
team is and who you work with to produce these reports and do all the work you're talking
about today? >> She knows the answer this is -- I do this
this is my primary responsibility at my job and I also work on their usability testing
so it is pretty much a full-time job for one that I do work on other things and then any
new projects we have going on for the website I like to be involved in all of those meetings
so that I can be person there who can always have user experience in mind because I am
sure you know about the content that you're putting on this sent the key content that
they want to contain convey the messages that they have and it is also really am and have
somebody in the room thinking about how would you use this or are you going to understand
if you are not familiar with all the terms and try to identify what may he may be jargon
or what could be easier ways for somebody to navigate to different areas and so I like
to really try to give voice to that as we work on different initiatives.
>> Has the culture changed so that folks are now coming to you and asking so that they
can make business decisions rather than you kind of interjecting in a meeting and being
let's take a look at the data first type of interactions?
>> I think a little bit of both I definitely get questions about how this section is doing
and definitely already involved a lot in different websites so people know that they can ask
me but as I said we have also had analytics on our science bite and Smit March. We have
the initiative to follow after the first presentation that I made on the topic so it is still a
little bit of learning on my end as well about what works presenting information. I give
the presentation were often what questions do I get multiple times so I can be sure to
address those as I go. Different questions that I will get after my quarterly written
report gets distributed and even in the weekly reports I do I think how or what I must highlight
each week and how it is sort of change to kind of give a little bit more interesting
facts about the website. When I was first doing that I might've said all while we have
a lot more traffic from this one site this week and then the next question about why
and what are we looking at. The next week I knew to say oh okay we have a lot of traffic
from this site and they were all going for this report so things like that and I am just
learning as I am working on this as well about how much to dig down into much detail to provide.
>> Great to Marquis Jones. Cam says that it was a very interesting discussion on the icon
sizing icon I as saying content and the yellow book is a good example of the success you've
had. Have you thought of moving the left navigation completely to the right side?
>> So our navigation site tends to get more traffic than the right and what we have on
the left is actually are running of our issue reports and for us and our report and also
they are a really key content that we are putting out we want to make sure that his
waistband centers though it is definitely some ring that we feel that is working pretty
well and we want to make sure that that is safe.
>> Great and are you using Google entered analytics on your Internet and that's not
what analytics are you using? >> I do not work on our intranet. I do not
believe that they have analytics but I am not 100% sure.
>> Okay. Well this is been great thank you so much there and again thank you for doing
this on short notice. I just wanted to mention that this is really important right now because
as agencies move forward with digital strategy and collecting -- this is a great way to show
that you can make a report super interesting visually and that gives a lot of meaningful
data and suggestions on how we can change our visual properties. I also wanted to mention
that we did all of so offer a webinar on using analytics on the past and we do have that
on my on-demand pages and you can find that it so offer a webinar on using analytics on
the past and we do have that on my on-demand pages and you can find that it@howto.gov/training
on the on-demand section and I wanted to mention that I will be sending out a survey about
this event so we can offer more of these kinds of training hand-in-hand with the digital
strategy as I said agencies move forward implementing the milestones that we are asked to complete
so again thank you so much Sarah and we will have these resources up and out in about honey
four hours so you can look for the recording and maybe Sarah will share the link to her
presentation if we are lucky [laughter] . So thanks again and thanks everyone for joining.
>> Thank you all for listening. [Event Concluded]