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Welcome to this webinar and thanks for taking the time to watch. We really hope you'll find
it helpful in evaluating the true potential of the TopMatch franchise. If you love people
and you'd enjoy the satisfaction of turning singles into couples, then there's no better
franchise opportunity on the market! We've tried to condense an outline of the
franchise into just a few minutes; so if there are any questions remaining afterwards, please
don't hesitate to get in touch and we'll be happy to help.
Ok, lets get started. TopMatch was launched in 2007, led by husband
and wife team Nora and Russell Leach both of whom have extensive business experience
and over 23 years between them in the dating sector.
The network is now approaching 20 franchise areas operating, with several based outside
of the UK. TopMatch is still privately owned and as such
is able to respond rapidly to changes in market conditions or other circumstances, as required.
There's no long chain of command and if franchise directors have valid recommendations, they
can be acted upon and implemented immediately! Like every business, our simple purpose and
that of all our franchisees, is to solve people's problems for a profit.
We aim to help as many singles as possible to solve the huge problem of finding a suitable
partner, which we do through a growing franchise network.
Consequently, we're seeking likeable, determined and open-minded individuals who can see the
huge business potential, to provide the much-needed TopMatch service in their own exclusive area,
to the benefit of all. Our core philosophy is: Just help enough people
get what they want and you'll get what you want!
Any successful business needs a large enough market of customers that wants what it provides.
There is now an unprecedented and growing number of single adults in the UK and other
developed countries, all of whom share the same challenges in finding suitable partners
in today's world. In 2011 almost $2 billion was spent on dating
services, a figure that continues to rise despite the recession. When times are tough,
people are even more interested in finding comfort, togetherness and security. A wobbly
economy doesn't stop people from seeking love! Single people are always willing and able
to afford the relatively small amount we ask them to spend to find lasting companionship.
Yet the really exciting thing is that still only 10% of singles are using dating services,
leaving 90% still left to target! The market is truly unlimited and the income potential
is huge. Despite the shortcomings of dating, thanks
to its huge popularity, the previous stigma of using dating services has long gone and
using professional help has become the accepted way for the majority of singles to find success.
What's more, following often ‘enlightening' online dating experiences, the search for
an even better, more secure, convenient and effective solution, has resulted in a never
ending supply of new members for TopMatch! What do we offer? The core singles solution
provided is a secure, convenient and effective personal match making service. You conduct
an in-depth consultation with each prospective member, usually in the lounge of a business
class hotel or coffee bar. You verify their identity, take their photo and then design
a compelling but truthful personal profile from the results of your discussions. After
approval of the profile, you then begin the process of introducing them to other hand-selected,
compatible and like-minded singles, whether from your own growing database, other franchisees
or headhunted specifically. Our online dating service with over 2 million
members in the UK alone, is available for those who may initially prefer to do their
own match making, although many such members choose to switch to the personal match making
service later, hugely increasing your income potential.
What makes a good franchisee? The best franchisees are those who are likeable, with great communication
skills. People that are good listeners, who can empathise with others and are determined
to succeed. Our service is so attractive, it's really just a case of getting prospective
members to know, like and trust you. Once they do, they will join!
How do we find new members? There are a wide range of methods to attract new members, to
suit your area and circumstances. However, the primary method is using online search
engine advertising, like Google adwords. We'll manage your campaign for you and ensure we
drive as many singles as possible to your website who are all actively searching online
for a dating solution. It's a great way to attract singles without any wastage and is
targeted to your specific geographic area. Once visitors arrive at your website, we help
to convert them to want to become members by engaging with them utilising a range of
methods including, a personality test, dating blog, dating survival guide, email newsletters,
social media, etcetera and then finally when they phone to speak with you and you meet
them in-person for a consultation. What do you have to do? Well, your overall
role can be broken down into several different segments as can be seen in the chart. It makes
for a very varied and interesting experience day-to-day and we'll teach you how to carry
out each aspect as efficiently and effectively as possible. We encourage to carry out each
activity together and not spread yourself too thin. For once, those multi-tasking skills
are not essential! What do you get for your money? In addition
to the training course, the franchise package includes a 10-year renewable licence, but
without a renewal fee, to operate in an exclusive territory as part of a growing international
network. This is hugely significant in the minds of prospective members when considering
who they can best trust to help them succeed as it provides essential credibility that
stand-alone dating agencies can't match. It also helps make your TopMatch franchise a
valuable business asset should you ever choose to sell!
We'll also provide a generous initial advertising allowance in order to kick-start your business.
Don't worry, it's much easier than you'd expect to initially build your database with members
for matching and we'll show you exactly how to do it!
Invaluable elements of the package include the expertly designed local websites that
target both online daters and those seeking a personal match making service. These have
been developed over years to provide the highest number of member conversions possible. The
cost of creating such high-tech sites elsewhere would probably be triple the amount of the
franchise fee alone! Our exclusive online Franchise Management
System is also an essential part of the package, providing you with the member database, a
prospective new member management facility, match making assistance, a 24 hour support
desk and lots more! In addition, you'll receive a franchise operating
manual, access to other franchisees to match members, marketing assistance and full on-going
support. It's true that we only succeed when you do, that's why you can always count on
it! The beauty of a franchise is that we genuinely have a vested interest in your success!
There's a lot more besides too. Basically you'll receive everything you need to develop
a very profitable and sustainable business and whilst you'll be in business for yourself
you won't be by yourself! You'll earn money from both dating service
types and given the potential market, your income is genuinely unlimited. It's just a
case of deciding how much you want to earn and then working backwards from that point
to establish how many members you need to be registering week-to-week and then working
closely with us to achieve it. We can't do it for you though, as with any
business, you'll get out what you put in! Your costs are minimal and primarily consist
of marketing, travel, phone, the Management Service Fees or royalties, which are payable
on membership fees received. There are no fixed fees payable to us and your overall
profit margin should be a minimum of 60%! Why choose TopMatch? Aside from being an experienced
and successful company and nice people to work with, there are a range of benefits that
make a TopMatch dating franchise particularly attractive.
You can work from home, writing profiles, match making, speaking on the phone and then
just venture out to meet new members in convenient public places.
You can choose what hours you work and when. Daytime, evenings or weekends are all ok.
There's no hard selling needed. The marketing and websites do most of the work. You just
get people to know, like and trust you and they'll join!
There'll always be a demand for help to find partners and plenty of room for everyone given
the size of the market. Membership fees are payable in advance so
the business becomes cash-positive very quickly and you don't need much, if any, working capital
to get started. Our initial marketing allowance helps generate the first few members. You
then re-invest a percentage of the revenue in further marketing to sustain the recruitment
cycle. You'll also receive residual income from member renewal fees.
Overall, you'll enjoy a really rewarding business, both financially and from the work itself.
If you like what you see and would like to proceed further, we'd be happy to contact
you to discuss the opportunity in more detail and find out more about you, to ensure the
franchise is the right fit for you. We would then define your preferred territory,
agree the franchise fee, and provisionally schedule the training date.
Once the standard formalities are completed, you'll attend the training course and be ready
to get started on your journey to greater personal freedom and control - and an enjoyable
new business career with TopMatch! Thank you for watching.