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Hello everybody
This is Neil Ferree
OK the purpose of this video is to demonstrate how and why social shares and
Social Signals
is becoming the new SEO
sore the next couple of minutes i'm gonna share with you the topsites tools
and that you can use right now
two buildings do which self content marketing system
so that you can usually and quickly cure rate cali content
and then syndicate that content to your social networks so you can increase your
social signals so your web page is a direct hire in the search results
and if you look at this diagram from search metrics it clearly shows these is
the ranking factors that google uses to reckon webpage
and it clearly shows that social signals is already having a major influence on
the search results
back on october twenty eighth
jadi rucker post in this article on social media today
and his premises that social signals
quality content and search marketing robin emerge in two thousand thirteen
so i bill from that these three key takeaways
social signals will eclipse link building
as the key ranking factor in two thousand thirteen
and the big search engines google him being they know the different content
that is promoted using spamming techniques and content that's truly
high-quality
and they can see through the do they can make a difference between the two
and number three and probably most important
is
pati aired from a trusted account is much more influential than his share
from one that has been deemed span he by the search engines
and this is what a trust account looks like
it's called off who will offer ship
and what you establish uship that means that
your photo and a link to your profile canal appear next to your content
in the search results
and this is what it looks like in the real world
if you type in the keyword phrase in this case
get right on page one and two
if you've set up your authorship
then you're rich map it will render right next to your rank search page
and as you overtime as you curate and or create quality content
that emanate from your google plus account
your offer rank will increase and therefore your pages rank higher in the
search results
at the end of the day in this business model this is what you're looking to
choir were obtained and build
is
creating robust social link will
composed of these
these uh... tier one
social networks so that when you whether create or cure aids
really good quality content
you can push it out endorse indicate that content to your social platform
and as we all know there's no shortage of
uh... social platforms to choose from
and i can tell you though from the research that i've done and the work
that i've done over the last couple of years
the twenty eight-year-old plies in other words twenty percent of the social
networks are going to account for over eighty percent of the traffic
so depending upon your niche market
in the audience that you
want to communicate with and share content with and do business with
that'll determine which one of the social networks you want to uh...
including your social profile
now the first thing you want to do a course is make sure that you or
your main website is social friendly
and by that i mean
make it so that your audience when they come to your page they can share your
content
in this case this is the big big wages
and when someone comes to my page
they contend that they can share it they can plus at the consent of the buffer
where they can't we did
this widget overhear this lets people connect with me on any one of my my
major social networks
the at face book twitter plus a link to um... interests coop but
whatever the case may be
what you want to do before you will ah... move on that of course
is dropped your
your domain into
pop over to help spot drop it in the marketing greater
and let it run a scam
i wouldn't worry so much about the score
as much as i would the full report because that will tell you where your
site is strong socially
and where you have areas that need improvement
okay so let's talk about which profile as you want to have right at the gate
number one first and foremost get on plus
because that will enable you to set up your authorship
which are also going to want to have a google plus local listing so that you
get found locally
and how you construct package and
configure these various assets is really important of which will cover in a
future video
you're also going to want to get comfortable and use incorporate circle
capt
so out of the flood is at four hundred and fifty some odd million people
overall plus already
twenty million have been indexed by sir
you want to be one of those twenty million
you want to get it get comfortable using google hangouts
the maturation of this module on the plus platform is a social signal turns
into a shared turns into an engagement
and then once you
have that you're able to established relationships
and this platform is ideal for that
brand new on the block with plots is what's called google communities
you want to
search for find engaging participate in these communities because this is all
topic related this is where your customers your prospects your client's
convey and
jerry information
you're going to want to have a
they uh... face book personal page
in a face book fan page
you don't want to have a twitter account
this is the fastest way to build a following of like-minded individuals
that
that uh... share information about your niche market new york topics
you don't want to have a linkedin account you don't want to set up so that
you'll have your skills in your expertise
so that your network or followers can endorse your skills and expertise
you don't want to have a youtube channel
and you don't wanna configured so that it's branded with your logo
or the things that tagged your brand
and you don't wanna figure out and learn how to build custom video thumbnails
so that
when it comes to related aiman related videos or recommended videos
your
your video thumbnail
renders in those in those uh... video results
you know what i have of the india which at all
you know by the way come early two thousand thirteen if you have a if you
want to monetize your commute channel
they're going to release a new feature called tip
jar so you can monetize channel
you definitely don't want to have a slideshare account you see how social
friendly it is right out of the gate
and just to give you an example of the power of this web tual property
here's a piece that i authored back on january twenty-eighth
how to create a whole custom web to a link will
it's gotten twenty thousand some-odd view since then
but notice here
a hundred and sixty-eight people downloaded fifteen people favored it
but thirty four people
grampian bid code
and then rendered this presentation on their website
so out of the twenty one thousand views
half of them came from sites outside of slideshare
that's how powerful this asset is
you know what i have a pictures to count you gonna wanna make sure that you
validates your domain so that those do follow links carry through
you don't want to have a google plus local listings
and how you set that up
you render in the a spot for the targeted keyword phrase that you want to
get found four
really matters
that which will cover again in future video
and in my case you know i want to beast
i want to get found first socialist c_e_o_s will be in the a spot for
socialist ceo
in the los angeles mark is a good thing
the more reviews in citation to have will really determine what you rank in
that pecking order
and you don't wanna make sure that to support
not only the google local listing
it's you also have and claim in optimize your listing in the other
major
uh...
local directories like being yelp and young
okay d about me asset
this is extremely useful if you want to socially engage
what i call font leaders
who's not only is it was nice way to showcase your unique selling proposition
and connect all of your major social
uh...
you know if you wanted to properties
but you're able to engage
one-by-one what i call a guerrilla marketing tactic
because looking here six hundred and twenty five of my social media contacts
are on fire are on the about me
so i was able to engage neil patel
who's the proprietor of kiss metrics
and i can say you know when it comes to monetize ng
internet marketing
consults with the fortune five hundred
and i could you can do that
and you can do that very simply
you going to want to set up your social monitoring accounts as well
google plus pry the most popular in
definitely the most powerful
and you can see
configured for everything or blogs or video
you can do exact match you can do bratt man she could say best results all
results
once a day as it happens
if you don't want to configure it filer
so that you it's the same as google alert so it's built for twitter only
you don't want to set up a social mention account so that you can
find who's talking about the keyword phrases
that fit your niche market
and the objective here as you want to be one of the top users
for the keywords that your tracking wef
because that's going to be
a social signal it's going five other people to engage with you
and you don't want to set up a where tweeting account that's still in beta
it's kinda like social mansion awaits for twitter
and you're going to be able to like in this case here
social media marketing
dropped in my might geo tax there's my pushed and so that's my location here's
all the twitter profiles that are talking about social media marketing in
a real snapshot easy use dashboard
you don't want to configure a crowd booster account because what it'll do a
little scan your account everyday drop right into your gmail
email account
uh... recommendations on people you should follow because they just followed
you
and what i like about this one is i click that by automatically follow on
but it also shows me their clout score
which is an indicator of their social progress
right with then gmail if you've got the report iv
uh... extension built-in then you were able to one follow mreich from within
gmail
but you can also see their claus core
and where they're located
really handy
the managed twitter account lets me do a couple really neat things number one is
every week i go to this module here the inactive
and in my
in my routine someone who hasn't waited in thirty days i want to remove them
from my stream
but what i'm also able to do is configured as so that anything are
posted google plus automatically goes to my btw my uh...
a twitter ftse
my twitter stream
the social on pdf
uh... use this tool to not to one that my followers
but it's also a great technique for building new york
your twitter base your twitter followers your facebook's
friends and followers
twitter
and and google plus because you can't create a script at the end so that
anybody the follies you want whether
you can tell them hey joe thanks for following on twitter let's connect on
plus
and it works famously
not all the time of course but it's very effective
but we'd spent our is the same guys who won't follow ur want that was acquired
by
there now owned by ah... s_c_o_ mama's which is uh...
top-tier
s_c_o_ shop
and this is the tool that i used to get somewhere between two hundred and fifty
and three hundred new followers every month
uh... you're going to want to set up a
and account on social bro
it does
it's probably the granddaddy of law when it comes to twitter management
but what i use it especially for is to determine my best time between
every saturday i rode i've run my uh... my twitter account through it
and what it does is an automatically bills might tweak schedule
because you don't want to send out a tweet twitter at two o'clock when your
people or on twitter at ten o'clock
and then you look at the bentley so you can track everything
you don't want to set up a doucet recount which is the same thing as
buffer only spilled just for plots
so you can schedule your past your your post for google plus
and send it to both your personal page and or your brand page
you know one of the look at and configure
your hoops swayed
missus than sweet dashboards and now you have a macro view
and as you can see here
i've got my twitter stream it at my face book streamlined linkedin stream
mysql mas group on linkedin in my google plus train
and it's really a towing cost between tweet deck and sweet
i'm just partial of this week
you don't want to set up the list lee account
so that anytime you find a web page for someone's shares a a good piece of
content with you
you can hosted on leslie
and then click this share button insured to your network automatically with one
mouse click
perl traces the same thing as leslie only different
it's skins my entire social network
adds a little pearl
and then if i want to add up to a pearl trio just drag that widget right in
there
and then click action to share a bomb plots twitter face book
or fight hit the share
icon i can share to my whole social network
you gotta watch set up a scoop account
solution that can create topics
and what i really like about this asset is once i cure rate of peace
it'll automatically posted onto my topic
of which have got
seven thousand views
but looking here
in terms of content syndication
i can
google plus it
aiken pet my concern that the tumble
or any one of these other social platforms that i've already configured
and i do that with just a mouse click
extremely powerful
and then what's really cool as people will
reach share your scoops and i'll show you how that works in the second right
within gmail
twyla is similar to uh... asked to scoop but only a little bit different
it'll scour the web
you'll configured for your for your topics in in which case here's the
topics that i am track and left
and then what's really need about twilight is what they call the power
tweaked
you drop it into the the panel here
send it to your buffer panels so that we fear that the optimal time
so that's uh... semiautomated content marketing
the trap of tool but she cure or a just killer content
what i really like about rapid you can't read it
so you say this is good content
and it'll bring you more content like that or you say no i don't like this he
hit a little plus sign negative sign
and then he will bring you back
content like that anymore
the social love the rebel malice uh... content at greater
it's kinda liked wider
it'll scan your entire social footprint
and then bring it to you in draft form
you say whether you want to post that up on your dashboard
and then with a single mouse clicking picture to face book twitter
or hit this one and send it to your social networks
extremely easy to use
uh... content syndication tool
the social bailey it's again it's the same sheets and only different
it'll scour your entire social footprint
and then it'll render about what's really handy about uh... the paper lady
is if your content is really good
other people with the paper live account
this this post will automatically happened i didn't do that joel didn't do
that it just says
his new papers out
when i was one of the top stories that uh... that landed on his page
each one of these major
uh... content eration engines if they're really good
they'll have it so that you can
uh... incorporate into your web browser
what they call a javascript
it bookmarklet
so if i find it page where someone shares a piece of content with me
action tenant
back in power treated pack and drop it in the mouse i can scoop that tech and
added to my visibly toolbar
reckoned that it's my paper lee page
this really powerful and
this is uh... the all of these out the seizure free
the i_d_f_ kiki engine
is remarkably powerful he got to be a little bit careful with this one
otherwise you find yourself double posting
but basically the routine is your configure
they've got fifty two channels that are available have activated seventeen of
them
once those channels are activated then you get to create recipes
and it's uh... it's a if this then that happens
so five star
a post in my group will reader it'll send blogger
if i start post
in this
uh... folder on reader
it'll send it to twitter
these are really powerful here
these are bundles
so anything that goes into this visibly bundle will automatically post a twitter
um...
showing you how to do that comes in faith in round two
the pixel pipe
uh... syndication engine
once you've configured all these clients that's what they call times which just
basically social profiles
then you're able to send about two years
to your social footprint
so i was able to take this grass this image that i have
dropped in the matter drop in the slides dropping the key the tags and send it
out
the empire have a new asset
missus what's really handy and very
affective about this witness
there
i say you configure your social just like all the other platforms
but what they had that unique and different it's called ease that serve
virtual currency
select patrick's doing here
uh...
he said he saying for two thousand leaves all you got to do is joining his
face book page
or two thousand ease if you fall on twitter five thousand easy fixes
graduates block
i'd use it to
bring people to a new video that i created
so right now what i've got one point six million ease in my stocks trading at
ninety seven
this takes a little time to percolate but
what you've got it going
it's an invaluable tool from a
from generating traffic to a site or property that you want to
get on the radar
the visibly social engagement toolbars extremely powerful subject that out
what you configure your soldiers in here
and you go to the analytics toolbar
it'll show you a unique clicks for a thirty day given period of time
as soon as it to this is a two week view
but you can see here on may twenty third four hundred and eighty-one clicks
happened
so that was a good
but there's a couple thousand clicks in that
in tissues in the visibly toolbar
like i say if you've got uh... the the uh... the report of
extension installed into chrome
and also works on on firefox
then one
you can automatically follow somebody like a month face book connect with them
on linked in a circle mom plots
it shows their their clout score
and you also what you want to do is get set up with a wife stamp signature
so that you make your signature
imbedded right into your emails
and now people can engage in a few rex who was in gmail as well
definitely want to get set up with the clout
when you first start out your your number of topics is three
and now all over time is you engage on all these different social networks
the number of topics that you become influential all grows
the national average for quotas somewhere around twenty so your targets
to hit north of fifty
the truss clouds it's kinda like google authorship
only it's uh... it's different
it's a new it's a new asset out there
but what it's going to say i am a trust in the forty i'm not some anonymous by
it
and that is going to help the the people
uh... engage with you
setting up google reader
uh... again this takes time
too
number one find uh... the blogs that are appropriate for you
uh... you can configure it's a little talk to our ask t t t
that's what i mean when i should uh... shared with you uh...
five-star anyone of these coastal automatically send it to my twitter
stream
what i typically do however is all hit the straps and unbuttoned and posted up
to my buffer account so it'll send it out when my twitter people
or online
you can get this visibly uh...
toolbar extension
so that
this is a subset of my google plus reader
not google clusters google reader
but what it does especially that i find useful is as these new properties at a
new submission to their to their blogs
it populate several button there im go look at it and if it's good stuff i can
send it out to my network
and how you find really good blogs to use
are uses sama right tool
go into the fine find content
based on the key word that i have
on the panel a time
hit blogs
soar by page rank
i really like to participate mia and communicate with blogs that have a p or
three or better
you definitely want to set up a discus account
the purpose being you want to have the comments that you leave the more
uh... farms up you get on a blog that uses the discussed commenting system
what that does is that shows people
this isn't so much a link building campaign effort as much as his
reputation
because when someone sums up a comment that you left
then they're more inclined to click through
and look at your social footprint of which is the big three
face book twitter plus
same thing with live fire
when you get someone when you leave a comment that's that's
and that you know it's uh...
intelligent contributed story
possibly whatever the case may be
van and someone likes it
and then that the other people that are participating in that thread they're
going to click through
and there's your bid for this time plus twitter face book linkedin
and then the comment love system
what's especially cool about this one is
when you leave a comment on a system that using the comment lo system
it will automatically render up the last five blog posts that you've done
so you can actually drive traffic to us
particular blog posts it sits on your property
and then finally the gravatar
this is the word press across the network
so what you set it up
wenjie verified all of your services
then
depending upon which he email you cut it to the runner-up anyone of these images
and you could have more than three ideas
limited to three
but what happens is
when you leave a comment on a blog post they have a rover your name it gets this
cover card they can click to view your profile
and then connect with you
i'm partial to the bentley you or else shorten ur
because you've got a track everything
obviously the content that i did back on the lever third was was lame compared to
what i did on the vendor fifteenth
so it shows you what's working what's not
you definitely want to get used to using and get comfortable with using webmaster
tools
this is so
your entry point to set up you google office shipped
as well as google analytics
when you use this system that i'm talking about this small business
dashboard comes with it see you know where your visitors are coming from
as well as the social dashboard will show you
which one of your social networks for
are responsible for the traffic to your site
and you don't want to set up the last pass account
'cause when you're doing it like just for example when you do when your four
o_ marketing
you don't have to remember username and password anymore click that button click
any one of these buttons and will drop you right into that
so i have to remember affords our huffington or or any one of the sites
that i
that i'm active on
okay bracket up here
this is the model that i bill
for the process on how to configure
the
the content marketing system based on your requirements
so the first thing we do is we drop in the normally run it's can we find out
where you are where you have a profile now
we configure your tools
we setup picture one socials then you're tier two socials
and then we do the branding
and that's what it adds up looking like issue
you have
whichever one of these uh... social networks are appropriate for your
business model
you make sure so that
when you emanate from you or main main site your wordpress that you can push it
automatically to any one of the social networks
if this content made sense to you
twenty seven minutes later
and i would invite you to hit that little yellow button let me end
it'll send it to this google doc serving
take about ten seconds to drop in your top five socials here
your name and your email
and if you do that
i'm gonna send you one of these
which is a uh... let me pop over here
it will walk you through the process here are all the top socials
and then i broke it down by a medium tied
there's a video is the audio there's the photos there's the articles
there's the local directories there's google maps there's clout
there's google plus
and once we go through that process
then you're only get one of these 'cause this is what
this is the guerilla marketing one on one social engagement process
because what you'll see happening too bright in within your
your gmail client
you'll see someone if someone favored a tweet
it'll drop it in there
if someone reach weeded it'll drop it in there
or followed you on twitter
or circle juwan plus or added to a
of thread on this case
or look at user plea profile
or followed you on you too
or wants to connect with your merchantcircle
or followed you won't quarrel orp interest or about me
or scooped it or clout
or hot
or you demi
or pearl trees
and drop in the crowd booster
or or indoor shoe on trust clout
or downloaded
one of your
well your files off of dropbox
there is uh... orientation too
the do-it-yourself content marketing system
so what i'd like to see you do is hit that let me uh... and
that'll get you on the shortlist i'll send you an excel file
and then we'll take it from there
thanks a lot for your time hope you found it useful
and we'll see on the other side