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were often face
with the paradox when we design to make products smaller and lighter
but at the same time more powerful the Moby reduce a product physical value
the more difficult it becomes to increase its power
and maintain his battery life but if we can overcome these challenges
we can make something without compromise
iPad Air it's just 7.5
millimeters thin weighs a mere one-pound we actually started work on product
years ago
designing and engineering the primary technologies
it will be necessary to make it
the new A 7 chip
is incredibly powerful and also very power efficient
because if this efficiency the battery could get smaller
in critically without any loss in battery life
and of course by reducing the battery size the product became significantly
lighter
we reduce the dimensions of the bezel with less mass
the iPad Air still retains its structural rigidity
* missus simplicity to it
but there's nothing precious about it this integrity this durability
inspires confidence in a product it's meant to be taken place is
handle from really use
with the iPad we set out to redefine mobile computing
up until now 64-bit architecture something you'd normally
only find desktop computers but new Apple Design
A 7 ship bring 64-bit technology all its advanced computing
graphics tourist ultraportable one-pound device
even with all this added processingtalk iPad here
still has an impressive 10 hour battery life
iPad Air is the first IOS device to support *my mom* are multiple *impossible*
the actually delivers twice the data transfer rate
as the previous generation and this support for LTE Advanced
then I any other tablet because with the device this than in powerful
you want to take it anywhere can always stay connected
we've also improve the Facetime and iSight camera's adding new processes and
sensors
to get much clearer sharper images and video
IOS 7 is essential to the iPad experience it's at the core
everything you do with iPad Air and we're now making
iMovie, iPhoto Garage Band, Keynote
Pages and Numbers available for free
because we believe that with these amazing apps
this amazing device possibilities of what you can create
are limitless the iPad
has always been a total defined by the ways people actually use it
the iPad Air is so capable and powerful
and yet with its breakthrough size on way is the thinnest
lightest and also the most advanced iPad
we've ever build