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You see before a lot of variety here. There is a lot of variety in the market but for
ESTEEM premium we've made very specific choices.
ESTEEM is not about a long battery life or a big reservoir. ESTEEM is about European
design. When we started, when ESTEEM started, it had one idea in mind, YOU, and what we
sought to do with ESTEEM Premium is to replicate the experience that you've had with conventional
cigarettes. This is the ESTEEM premium Electronic Cigarette.
You will notice here that one of these is a traditional, in fact, the market leader
in conventional cigarettes. ESTEEM has exactly the same dimensions. The proportions are exactly
the same. And that's important because it allows you to replicate the experiences, the
gestures, and the rituals that you usually enjoy with the conventional cigarette.
This is what makes it a fresh alternative. We want them to be part of your lifestyle
and therefore we've gone for white accessories, because this is a stylish product