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The range of customer touch points through which United Airlines interacts with our customers
on a worldwide basis every day continues to expand and continues to integrate personal,
physical touch points with media enabled touch points and integrate those in new ways. In
the example of the boarding pass on the mobile device, to take a very current real example,
the continued integration of and finding creative new applications of integrating physical customer
touch points, customer service touch points and technology enabled customer touch points
is where there is a great deal of creative development in our company, United Airlines,
in our business, the airline business, and I suggest in the marketing environment in
general.