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bjbj2 Marketing Show Episode #56 James: Hey, what s up everybody? It s James and welcome
to this week s edition of The Marketing Show. I got some good news and I ve got some bad
news. It may be all good news, depending on how you look at it, but here s the scoop.
All right, the first piece of good news is that this week s episode rocks you totally
you want to watch it. The bad piece of news is that Clay lost one of the MOV file. So
about the first 10 minutes of this are going to be a screen share. You re going to be able
to see what s on our screen. You re going to be able to see my face appear, but you
won t be able to see Clay and I interacting. Now, maybe for some of you, you re saying
yeah, that s actually good news. That s not bad news. But hey, you re not going to be
in next week s edition of the Shout-Outs, okay. So here s the deal. We re going to play
the audio for the first 10 minutes, and then the video is going to come back in for like
the last 4, 5 minutes of it. You ll get to see some interaction there that I think makes
it worth it. You just stick around for the whole thing. So anyway, without further ado,
let s get into this week s episode. I ll be right here with you watching. I m going to
be doing kind of a mystery science theater thing. You can let me know what you think
about it in the comments. Clay: Hello everyone, I m Clay Collins James: m James Lepine. Clay:
and in this episode of The Marketing Show, we re going to be sharing with you the light,
the abbreviated version of what s commonly known as the blog opt-in explosion method.
This is the method that we ve used on our niche s websites to get a 10% conversion rate
from, get this, blog traffic. James: Yup. Clay: Not squeeze page traffic, but traffic
to the blog. We re going to discuss that. We re going to also discuss the state of James
face, and we re going to have our bonus duel. James: That we are, and you re going down.
Clay: Dude, you are going down James: ll see about that. Clay: dude. James: Whoa, whoa!
Clay: All right, that s what you have to look forward to in this episode of The Marketing
Show. So in just a second, we re going to dive into the duel and some of that content,
but James, what are we going to do first? James: Before we do that, we want to give
a shout-out to some of our commenter s from the previous episode to some of the people
or some of the more insightful comments and good comments on that last show. Thank you
for participating. Here s a shout-out to you. Hello everyone, and welcome to this week s
edition of The Marketing Show Shout-Outs. We d like to give shout-outs to Elaine Theriault;
Andy Fawcett; Brian T. Edmondson; Jaxi West, a customer of ours; John McIntyre; Carol Everhart;
Kimberly Houston; Marshall Sontag, also a customer; Mike Kuwula s daughters; Dr. Shannon
Reese, also a customer; and Tom Shivers. If you d like to be featured on next week s edition
of The Marketing Show Shout-Outs, you know what to do. Leave a comment in the comment
section below. Clay: So we re about to show you the 3 This is 3, I know the 3 places on
your blog that you must have an opt-in box if you want to do this blog opt-in explosion
method, but before I get into that, I want to say again, this is getting us a 10% opt-in
rate to our blog, which is unheard of. Blogs generally gets, you know, anywhere from a
2% to 4% opt-in rate, and some squeeze pages don t even get a 10% opt-in rate. James: s
true. Clay: So this is incredibly effective. James: All right, so let s get this party
started. What is the first location? Clay: The first location is as you can see here
on the upper right-hand side of your side bar. It can also be above the main body area
on your blog. As you can see, you can do this with or without a bribe. One of our highest
traffic sights businessideas.net gets us around a thousand opt-ins per week, and there is
no bribe. So I know a lot of people will wait around forever James: Right. Clay: to put
in an opt-in box. They re like I don t have a bribe. Why would I do this? But like seriously,
you are missing out on a lot. Maybe your bribe is going to increase your opt-in rate a little
bit, but some of the most popular and well subscribed sights on the internet have no
bribe so don t feel like, you know, you need some elaborate auto responder sequence developer
or any auto responder sequence developed whatsoever to get that opt-in box. Get that freaking
opt-in box up now. Anyway, location number one is on the upper right-hand side of your
blog. A lot of people have experimented doing the left side versus right side. The upper
right-hand side almost always wins. So if you don t have the traffic or the wherewithal
to do a bunch of like crazy testing, just go with the upper right-hand side of the blog.
James: Awesome. Clay: So James, what is location number 2? James: Location number 2 is below
each and every article on your blog, and the reason that you definitely want to have one
there is because people go in there check out your site. They read your post, and then
they get to the bottom of it, and if they enjoyed it they re thinking I think I d like
more information. I d probably like to stay up-to-date with this. So rather than having
them scroll back up to the top right-hand side of the page, just put it right there
and let them drop their e-mail address in there. Clay: Yeah, yeah. I mean not doing
this is essentially like, you know, you know, back in the day when I was single, I didn
t have a girlfriend. James: Yeah. Clay: You know, like you meet someone and you have a
great conversation, when s the best time to ask a phone number? Like right about, you
know, before you re done. James: Right. Clay: Right about, you know, when you re going to
go. James: Yup, yup. Clay: So if someone s invested the time in reading your blog post,
your article, maybe you should hit them up for an e-mail or something. James: Yeah, a
little goodnight kiss or something. Clay: Yeah. James: Yeah. All right, how about location
number 3? Clay: Location number 3 is the pop-up. Now a lot of people screw this up. It s a
huge mistake. Here is how I recommend doing the pop-up, okay. Two rules: One, make the
pop-up appear after a delay. It someone s going to your sight the first ting they want
to see is just the content, the reason why they came to this sight in the first place.
James: Right. Clay: And if they immediately see a pop-up, it s keeping them from where
they want to go. However, if you set the delay to be around oh, 20 to 30 seconds, then it
gives them a chance for, you know, for the ADD to kick in for them to consume enough
of your content to figure out that they like you a little bit more than they like you when
they originally appeared on your website. James: Right, right. Clay: So that s rule
number one. Rule number two is don t display this. Like there s lots of different plug
ins, WordPress plugins that allow you to create a pop-up, and I recommend that you not display
the pop-up more than once per month. So if someone comes to your website, the plugin
will like remember them, and ensure that they don t see that pop-up every single time they
come to your website regardless of whether they opt in or not, right, like even if they
just click close, they shouldn t have to see that pop-up for at least another month. James:
Yeah, yeah. Clay: Now, unfortunately, most web browsers and computers are amnesia. They
can t remember you that, you know, much longer than that, but you should set that form up,
and actually, there s a third thing I said too, but James: Go ahead. Clay: No, it s not
that a lie. This is a bonus. James: All right, all right. Clay: This is a bonus rule. The
bonus rule is that you should not make this pop-up appear on the very first page that
someone sees on your website. James: Yeah, yeah. Clay: So most pop-up plugins will allow
you to say that this does not appear on the first page that someone sees when they come
to your website. James: I like that. Clay: It appears on the second page. James: Uh-huh.
Clay: So, you know, regardless of what page they come to first, like they go to one page,
and then they navigate to a second page, on that second page is where the pop up appears,
and the software handles all of that for you. You don t have to tell what the first page
is or the second page. You know, the software knows that you re at the second page. James:
That s huge because I can t tell you how many times I ve gone to somebody s site, and neither
a.) the pop-up just instantly appears, and I m like dude, I didn t even see like what
you do or like what your content is, or I want to check out that homepage and then click
over to something else, and the pop-up appears before I can even do that. So Clay: Seriously
James: get rule. Clay: schmucks. Don t do it. We don t do it on The Marketing Show.
James: We don Clay: You shouldn t either. James: You shouldn t either. Clay: t do anything
we wouldn t do. James: That s right. Clay: Okay. James: You do name it after us. Just
kidding. Clay: Okay James: Location Clay: location number four. James: number That was
a four. Clay: Wait. Wait, wait, wait, wait, wait, wait, wait, this is the bonus. James:
This is the bonus. As you can see, in parenthesis, location number four is a bonus, and we all
know what that means. It s time for the bonus shades. Clay: All right, so James is putting
on the bonus shades. James: Yeah, I am, and I m sure you remember this, my famous bonus
shades. This is the Slide out FX, and what this does is has this slide-up appear at the
bottom of the page. So whenever they re consuming content, this will show up at the bottom.
You can see the bribe there along the bottom. And this is an easy way for someone to drop
in their e-mail address no matter where they are at the page, no matter if they re at the
bottom of an article or at the top right-hand side, or wherever they are. Clay: Yeah. James:
s just always there and available. It s not a pop-up so it s not like in their way from
consuming the content, but it is there if they want to put their e-mail address in.
Clay: Yeah, yeah. James: That s my bonus. Clay: That You know, that s really good. I
bet everyone, you know, watching this at home was like whoa, whoa, whoa, whoa, whoa, you
said three, and then there s like a fourth one. James: Uh-huh, totally. Clay: That s
really cool. James: Yeah. Clay: Okay, so actually, not to be outdone, I have my own bonus. James:
What? Clay: Yes. So I ve got my bonus glasses. James: I have s copying me. He s copying me.
Clay: And check this out. I have James: Whoa, whoa. Clay: I have my bonus boots, and my
bonus James: Okay, I ve got to pause right here and tell you what s going on. Clay is
actually putting his feet up on the desk like this and trying to deliver his fifth bonus.
So anyway, that s the scoop on what s going on there since you can t see it because Clay
deleted the MOV file. Not that I m angry about that. Continuing Clay: boots James: Okay.
Clay: could really like m doing this like Was that Mr. Roger stuff. My bonus boots could
kick the crap out of your bonus box. James: All right, all right. Clay: So we put it on
I don t know how flattering this is James: s very nice. Clay: if it s on you putting
on boots. James: Very nice. Clay: So now that I have my bonus boots on James: Bonus boots,
great. Clay: James: Oh wow. Clay: Yeah. James: re going to Okay. Clay: So I knew this is
kind of awkward. Don t you lie for me if you were like Dumbo. So my bonus is the WP Greet
Box Plugin. So there s a plugin for WordPress called WP Greet Box. It recognizes what traffic
source you re coming from. Are you coming from RSS? Are you coming from the search engines?
What s going on there? And what s really cool is that you can modify this to also ask for
the e-mail address. So it s really cool in that regard, and it s just a fifth place that
you can click this. So right about now, you re probably thinking that 5 places is far
too many places to have opt-in boxes on your blog, but actually, when you do this right,
and when you do this tastefully, it isn t obnoxious. James: Yeah. Clay: So for example,
the pop-up box, right? That s not appearing on the first page. It s only appearing after
30 seconds. It s only appearing once per month. So it s not something that most of your visitors
are going to see most of the time, right? James: Right. Clay: So that s the first thing.
The second thing is the opt-in box below each post that s below the fold. So they re not
going to see that at the same time they re seeing everything else. The third thing is
that you don t have to use all of these. If I were going to drop one, I d probably drop
James bonus James: Oh really? Clay: the Slide out FX. James: Is that right? Okay. Clay:
Yeah. James: That s nice. And if I were to drop one, it would probably be close. Clay:
You know, it would be mine. James: Yeah. Clay: So anyway, just know that there are reputable
blogs. In fact, a lot of the most traffic blogs that really are on their game have many
of these 5 in place, usually 3 to 4 of these 5 in place, and we ve tastefully done this
with all 5 locations. You can pick and choose which of these you want to use. I suggest
that you use at least four of them, especially if you want that 10% opt-in rate, but I just
wanted to address that objection head-on. So anyway, that s my bonus. I think I won,
but let us know in the comments who you think won the bonus duel. James: Hang on, the bonus
duel ain t over yet. I have with me my bonus umbrella. Clay: Yeah, but you can if you don
t have a bonus If you don t have another bonus, you can t have another bonus item. James:
I get to make the rules. I m creative. Clay: Maybe next time you could use James: This
is my bonus umbrella. And Clay: This is All right, all right, all right. If you re going
to use the bonus umbrella... James: Yeah. Clay: then James: Whoa. Clay: ve got the bonus
plant. James: What is this? Clay: s a bonus plant. James: The bonus plant. Clay: Anyway,
thank you so much for watching The Marketing Show. James got pown James: I did. Clay: and
if you enjoyed this content, please share with your friends, and you know, James and
I have your back when it comes to marketing. James: We do. We ll be here with you next
week on The Marketing Show. We appreciate your watching. Take care. Clay: Take care.
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