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These days, no one really shops out of need.
We don't put on a sweater just because we would be naked without it,
we shop to feel good about ourselves, to be happy.
It's a matter of pleasure,
so the purpose is to maximize this pleasur
by putting in the necessary elements that add to it.
What we provide to our customers first and foremost with,
is a comfortable shopping experience.
Many of our customers never just shop by themselves,
but through the options we present them with.
Most of our pieces are pre-combined,
so our customers don't have to worry about how to combine the pieces they buy.
This makes things easy both for our customers, and us as well.
Our first criteria in selecting our products, is whether we would wear it.
Secondly, we ask whether if a certain product is in fashion for the season.
Let me add a little parenthesis here:
Sometimes what's in fashion may be so extreme,
That it cannot possible be comfortably worn.
We do not select such products just because they're in fashion.
We select more comfortable, but similar alternatives instead.
And third, of course, is the quality of the product.
This is how we've worked for 11 years and, we're very happy with the outcome..