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>> Did you know that how you organize your AdWords account can have a huge impact on
your advertising success? Taking a bit of time to organize your account will help you
target your advertising to the right customers and will make it easy for you to manage your
account. Think about your website would you place all of your products on to one page
of your site? If you did this, how would your customers find what they're looking for? It's
the same with your AdWords account. If you only have one keyword list and one ad, it
means that all of your customers will see that same ad no matter which of your products
they're looking for. As with your website, you should split your AdWords account into
product areas. Just create a new ad group for each of your products. Make sure each
ad group contains keywords directly related to that product area and an ad that matches
the keywords. So when a user searches for that product, they will see an ad that tells
them your website has exactly what they're looking for. Small changes to your account
structure can make a big difference. Login today to make sure your AdWords account is
working for your business.