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Hi, I am Molly. I am with Smartwool and today I am going to tell you a little bit about
our PhD performance line of socks and just give you some insight as to why we feel like
our socks are the best socks for whatever active outdoor adventure you are doing.
PhD is our line of socks that really deliver the highest degree of performance. So what
does that mean? It means that when you are out trail running, or cycling or hiking, or
snowboarding or skiing that you can actually forget about your feet. We hope that your
feet are the last things that you even have to think about because they are so comfortable
that they just keep up with you all day long.
Some of the benefits of our PhD line of socks is that we have some common themes. We have
the 4-Degree Fit System so we've got bands up over the instep of the foot, we have a
nice band underneath the arch of the foot and then we have a band around the ankle.
The 4-Degree Fit System what that does is that holds the sock in place and it gives
it a really nice, comfortable fit so that the sock isn't going to move around, it's
not going to bunch up. It really helps to prevent any blisters when you are running
or cycling in our socks.
Then beyond that we have mesh ventilation zones. Most people don't know that the bulk
of the sweat glands in the foot are actually on top of the foot. So we've strategically
placed these mesh zones to help aid breathability of the foot which aids in the moisture management
so that it doesn't get wet, cold or clammy. So we've got mesh venting zones here on the
top of the foot, here on the sides and then right here at the ankle. That also helps to
put a little bit of compression on the sock too which aids in blood movement throughout
the foot.
Then on top of that we have what's called WOW Technology which is Wool on Wool Technology
and helps what we've done is we've removed some of the nylon in the sock and added more
wool and that helps improve the benefits of the wool and makes them last a bit longer.
So those are the primary things that you will find in any of our PhD socks. Again it is
the 4-Degree Fit System, it's the mesh venting zones and the it's also the WOW Technology.
Together all of those deliver you the highest degree of performance.