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There's a lot of different theories of where trends start.
Trends can start on the street by somebody
putting together some crazy outfit and if it ends up in the right publication
or with the right kind of exposure
it can instantly turn into a trend.
my job is communicate the clothing to the fashion editors.
I always liked playing dress up and I always liked bringing out people's personalities with clothes.
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So for me, it was like creating characters. Basically I just get a whole bunch of racks of
clothes
and I have to put together looks that make sense with the trends for the season.
I particularly love a lot of the attention stuff. I think it's you know edgy and cool.
One of the big trends that's coming up for fall is this sort of leather mixed in on knits or pants.
When I'm putting together a look, I definitely think of the type of girl that would wear it.
Some girls are more pretty and romantic and flirty.
We can't shoot twenty, we need to shoot fifteen. Sorry we have to take five out. Oh we do? Sixteen is what we shoot in the day.
I think clothes really have a way of inspiring and transforming people
and when you put on a different outfit, it can change the way you feel for the day.
We're running out of options now
This girl
particularly for me if I'm feeling blue that day I might put something red on
to kind of brighten up my mood.
There's pieces that I pick out that I want to go out and buy. That, to me, is really inspiring.
Anybody can afford to shop and buy these clothes and have the trends and feel current.
I love having the ability to help people see they can do that for themselves.
Lot of quick decisions. Gotta think on your toes.