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Male 1 >> Honestly? It's just – the people that get noticed in London's creative industry
I've found is the way you look, honestly. Wearing something different than what people
see. Honestly what I see, it's the first impression, it's, it's the clothes.
Male 2 >> Tenacity, drive, do not stop, be positive. When people say no, say yes you
can do it. Keep going. Whatever hurdles you face just keep going.
Female 1 >> I think it just takes lots of working and you know, being really friendly
and getting to know everybody where you work cause it's such a small industry actually
and I think wherever you go, you want to leave good karma, because wherever you go you end
up working with more people and people remember you and they want to work with you again if
you are good and hardworking. And I think that's all you can ever really be.
Female 2 >> Be good. Be really good. And yeah, that's it really, be nice as well. Be nice.
There are DDB rules, be brilliant and be nice.
Male 3 >> See back in the day you used to have to stand out in some wacky way or some
kind of *** like that. And I think now-a-days, it's about showing an understanding of how
the different channels work. Showing that you understand where things are going. Having
a good tech knowledge. If you don't know your tech now-a-days I think you are pretty much
going to screw yourself.
Male 4 >> Do good work. Not work that people expect and enjoy it, really. If you are having
fun, people can see that you are having fun, the clients are having good work, and it's
all good.
Female 3 >> A good portfolio, probably. Just know the right people. Kind of be a bit different,
just find a way to be different.
Male 5 >> I think a little bit of uniqueness about seeing stuff in a slightly different
angle. There's a lot of people out there, it's competitive. Everyone is a digital native
these days, so you've got to kind of have a different view point. Just have a view point
that is slightly interesting. I think that just having a view is not enough anymore whereas
once before, with blogs and Twitter and Facebook, just having a view was enough. But now I think,
as it's matured a little bit, I think we need to have a view that is challenging, is intellectually
interesting and is valid or might be fickle and whimsical at the same time, but anything
just to differentiate really.
Female 4 >> Yeah, being more than just help. I don't know. Be friendly, be nice. Just be
nice to people is not said enough and it's a good rule to live by. Sounds really cheesy,
but it's true. Just be nice and reach out to people.
Male 3 >> It's a tiny, tiny industry so try not to *** too many people off. Made that
mistake a couple of times, but you know people forgive the odd indiscretion but kind of when
you meet people kind of make sure that they remember you for whatever reason that might
be. Hopefully for a good reason, and just play to your strengths, play to your strengths
really.
Male 6 >> Enthusiasm and positivity, which I think Laura was talking about earlier this
evening ,are kind of key cause certainly in terms of doing the job, if you have enthusiasm
and some sense of creativity whether you are a creative or a developer or a planner or
whatever it might be that you do, I think those are the things that make the biggest
difference these days cause everyone seems to be really stressed in our business and
the thing that makes the differences are people who are like stress relievers rather than
stress creators. So I think people who can calm a situation down or make people smile
do very well, even if they are not creatively or technically brilliant people to start with.
That will rub off by working with the other people. And just not copying people is another
thing. Just kind of tread your own path, which I know is a really cliché thing to do, but
so much of the internet and online looks so much the same these days that if you remove
the logos you really wouldn't know what you were really looking at anymore. And I'm always
impressed by something that I haven't seen before, something that just feels fresh.
Male 7 >> First and foremost, to have an opinion helps, and we've got social media now so you
can easily get that out there. And then to have an opinion and to kind of back that up
either with constructive argument or with great work. I mean great work is a plus. But
I think just being a personality and having something to say and having something interesting
to say is a good starting point cause it starts the discussion and that for me is where social
media has helped build my profile and other people's profile is by kindda getting your
voice out there and talking about it and then people come to you because of that and they
go, oh and you also do great work, that's great.
Male 8 >> I think to do things differently, funny stuff, do things the wrong way and stand
out by doing things that are surprising I guess, to be honest.
Female 5 >> Really you need to be good for a start. You need to be confident. I mean
it's a very big pond to swim in. And you need to have perseverance. You need to try things
out, you need to take opportunities and go for them, put yourself in uncomfortable situations.
Male 9 >> Two things; endeavor and swagger. So I think it takes endeavor, hard work, it
doesn't come easy. These are luxuriant jobs that we have because we get to do interesting
things and make stuff up and get licensed to behave in all kinds of crazy ways so you
need to earn that I think and you need to work hard and there's a lot of craft and a
lot of skill associated with it so you've got to do your 10,000 hours and I believe
that. And swagger, I think you've got to have a little bit of style.
It doesn't have to be like everybody else's but you've got to bring something different
to the table. Otherwise, you're just not interesting. And unfortunately you need to find a way of
breaking through and being interesting. Which is difficult because interesting comes with
confidence and I think when you're young and you're applying for jobs you are searching
for your confidence as well so try and find confidence to do something fresh, do it different
and make a different approach.