Strategic Facebook Profile Pictures

Hey everybody, Cierra here from Black Dog 0:00:01.750,0:00:06.919 Education where we help small businesses build, maintain, and market their own fully search 0:00:06.919,0:00:11.459 engine optimized websites and I'm super excite you've joined me today! This week we are going 0:00:11.459,0:00:16.440 to do something a little different. I am going to start part 1 of a 4 part series on what 0:00:16.440,0:00:19.710 you can do with Facebook photos to help increase fans, FAST!\ 0:00:19.710,0:00:22.050 \ In the first part of this series I want to 0:00:22.050,0:00:26.500 talk about profile pictures. When deciding on a profile picture, remember it's one of 0:00:26.500,0:00:30.680 the first things people see when clicking on your page. Numerous eye-tracking studies 0:00:30.680,0:00:36.270 confirm the top left corner, AKA where your wall profile picture is, is a big hot spot 0:00:36.270,0:00:38.020 so you want to make it count.\ 0:00:38.020,0:00:43.130 So how do you decide what your profile picture should be? Start off by asking yourself, how 0:00:43.130,0:00:50.130 do I want perspective clients to perceive me or my brand? Should you be wearing a suit, 0:00:50.590,0:00:56.120 casual, on the job, a sample of your work, your logo? \ 0:00:56.120,0:00:58.290 \ If you're not exactly sure what you want to 0:00:58.290,0:01:02.730 say to prospects take out a piece of paper and write down a couple sentences explaining 0:01:02.730,0:01:07.899 what your ideal customers would use to describe your brand, who you want to attract, what 0:01:07.899,0:01:14.899 they love and hate and so on. In the end, it's really up to you but not a decision you 0:01:20.299,0:01:21.840 should make willy nilly. \ 0:01:21.840,0:01:25.829 Since the top left corner is going to get attention, you may also want to use your profile 0:01:25.829,0:01:30.079 picture as an opportunity to ask visitors to do something, whether it's to like your 0:01:30.079,0:01:33.810 page, click as link, direct them to a form, and so on.\ 0:01:33.810,0:01:35.259 \ Don't be afraid to get creative with your 0:01:35.259,0:01:39.819 profile picture, but make sure you are making your decisions based on strategy and not just 0:01:39.819,0:01:41.569 because it looks cool.\ 0:01:41.569,0:01:46.579 There it is, part one on how to increase Facebook fans through photos. I hope this has helped 0:01:46.579,0:01:50.899 to make your life a lisle easier in attracting potential customers in the social media realm. 0:01:50.899,0:01:51.149 \ 0:01:50.899,0:01:57.259 Have you seen a profile picture that was mind-blowing? Leave me a comment on what it looked like, 0:01:57.259,0:02:02.529 and why you think it worked so well. Again this is Cierra saying that you for swingin' 0:02:02.529,0:02:07.380 by, be sure to come by next week where I will be talking about an awesome, yet little utilized 0:02:07.380,0:02:11.209 piece of Facebook photo real-estate, is your small business missing out?\ 0:02:11.209,0:02:12.319 \ We'll be talking soon.}