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Presents
Episode 3 The Fur-Dunkin'
What is it?
What do you mean what is it?! Isn't it obvious?!
Not really.
It's a Fur-Dunkin' man! A Fur-Dunkin'!
Ah. Well that explains everything.
I heard that you little upstart! Neil, show them the stats!
As you can see The Fur-Dunkin's advertising campaign has been making a seriously low impact of late. We have to do better.
Great lecture Neil! Fascinating! I want a campaign so memorable that people will be talking about it in their sleep. Is that too much to ask?
No.
I can't hear you!
No!
Good. Now I've got finish wrestling this damn crocodile! He's he hungry, but so am I!
Well you heard the man, let's get on it! We need to make this campaign truly unforgettable.
Well I mean how could you possibly forget it anyway? It's so... useful.
What about a TV campaign: The Fur Dunkin' - It's Fur Dunking.
Susan we are planning that already. And anyway, it's not just for/fur dunking.
I think everyone should have one.
Riiiiiight... Any other suggestions?
Stop that! Come on -- we need a campaign that people will be talking about for years to come.
I know!
Here we go.
We could build a massive one and shoot it into space. This would be a great campaign... a universal campaign!
Brilliant.
It would have to be pretty bloody big Pauline.
Yes! We could make one as big as the moon! A big pink fluffy moon!
Stop that!
Hey!
Okay if we could return to the planet earth please.
Cheerleaders! F-U-R-D-U--
My God! What are you doing Ryan?!
Looks pretty suspect to me! Now have we got a campaign on our hands or what? I want something that no one will forget. EVER!
What woud You do?
Elaborate a plan Elaborate a media plan
Elaborate a media plan
Don't disappoint me troops! Tell me: are we Lion Kings? What've you got?
Adding YouTube to the TV media plan! Now that's what I call happy hunting!
Lunch?
Episode 3 - Conclusions: an integrated plan YouTube + Tv allows to get a higher advertising recall among consumers exposed to the campaign in YouTube and TV, versus those exposed to it in tv only.
For more informations visit the Case Study section on the brand channel.