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LET-DOWN OR WERE YOU TOO BUSY
PLAYING CANDY CRUSH TO NOTICE?
LET'S BRING IN ROCCO PENDOLA.
WHY DO WE CARE SO MUCH ABOUT
APPLE?
WHY ARE YOU AND I SO OBSESSED?
>> I THINK THE BEST WAY TO
ANSWER THAT QUESTION IS TO LOOK
AT WHAT THEY DID TODAY.
YOU KNOW, IT'S REALLY EASY FOR
PEOPLE TO BE DISAPPOINTED AND BE
CRITICAL AND YOU'RE LOOKING AT
TWITTER AND ALL THE TECH PEOPLE,
THEY'RE RIPPING APPLE.
IT'S BECAUSE THEY ONLY LISTEN TO
THEIR FRIENDS HEADING INTO ONE
OF THESE EVENTS.
THEY LISTEN TO THE RUMORS.
THEY DON'T LISTEN TO WHAT THE
COMPANY SAYS.
I'LL TELL YOU, I'M HAPPY WITH
WHAT THEY DID TODAY.
TIM COOK SAID WE WILL NEVER
PRODUCE A CRAPPY DEVICE AND THAT
SAID TO ME WE'RE NOT GOING TO
PRODUCE SOME CHEAP DEVICE.
THEY DIDN'T DO THAT.
THE 5C IS NOT CHEAP.
IT IS A PREMIUM PRICE PHONE AND
IF YOU WANT A CHEAP MODEL, GET
THE 4S FOR FREE NOW.
THIS IS THE WAY APPLE HAS BEEN
DOING IT FOREVER.
SO NO SURPRISE.
AT THE SAME TIME, YES, THEY ARE
LESS EXCITING.
TIM COOK IS NOT STEVE JOBS.
WE'RE NOT IN A SITUATION WHERE,
YOU KNOW, IT'S LIKE THEY ROLL
OUT THE NEXT BIG THING AND
SURPRISE US AT THE END OF THE
PRESENTATION.
WE HAVE TO COME TO GRIPS WITH
THAT.
WE HAVE TO LIVE WITH THAT.
BUT THE REASONS WHY WE CARE ARE
STILL THERE.
I GOT A YEAR LEFT ON MY CONTRACT
TO MY iPHONE 5.
I WANT THE 5S.
THEY HAVE DONE JUST ENOUGH TO
REMAIN THE BEST, TO REMAIN THE
MOST RELEVANT, BUT WE DO NEED
SOMETHING NEW SO THEY CAN REMAIN
LONG TERM DOMINANT.
>> BUT ROCCO, WHY NO SURPRISES?
THESE BIG APPLE EVENTS NEVER
SURPRISE US ANYMORE.
WE BASICALLY KNOW WHAT THEY'RE
GOING TO PRESENT, BUT JOBS
DIDN'T DO THAT AS YOU POINT OUT.
HE HAD THE BIG REVEAL.
WHY THE END OF THE STAGE CRAFT
THAT WORKED SO WELL?
>> JAKE, YOU'RE SPOILED.
SERIOUSLY.
YOU'RE SPOILED, I'M SPOILED.
I MEAN, THE GUY IS A ONCE IN A
GENERATION FIGURE, YOU KNOW?
I MEAN, I SAID IN AN ARTICLE
TODAY ON THE STREET, JOBS
SPOILED US AND NOW I JUST HAVE
TO ACCEPT THAT TIM COOK IS
PROBABLY THE BEST FOSTER FATHER
I'M EVER GOING TO HAVE.
AND HE WILL COME UP WITH
SOMETHING ELSE.
THE PACE IS GOING TO SLOW DOWN
BECAUSE HE IS NOT A GENIUS AND
AS YOUR PACKAGE THERE SAID,
THEY'RE KIND OF COBBLING STUFF
TOGETHER RIGHT NOW.
THEY'RE GOING TO DO SOMETHING
BIG.
DON'T COUNT THEM OUT.
I THINK IT'S GOING TO BE IN THE
LIVING ROOM.
IT JUST ISN'T GOING TO COME AS
FAST.
LISTEN, WHY CHANGE THE iPHONE?
PEOPLE LOVE IT.
IF THEY CHANGED IT, THAT WOULD
BE THE DUMBEST THING THEY CAN
DO.
DON'T REINVENT THE WHEEL.
JUST KEEP IT ROLLING AND THEN
THEY WILL COME OUT WITH
SOMETHING BIG.
I THINK IT WILL BE A TV.
>> BUT LOOK, I'M SITTING HERE
WITH AN iPHONE, GOT AN iPAD
THERE.
SO OBVIOUSLY, I'M STILL A
CUSTOMER.
VERY QUICKLY, ROCCO, FOR THE
FIRST TIME, THE CHEAPER PHONE
WILL GO ON SALE IN CHINA THE
SAME TIME AS IN THE U.S.
IS THIS A BIG DEAL?
WHY SHOULD I CARE?
>> IT COULD BE A BIG DEAL.
IT DEPENDS WHAT APPLE ANNOUNCES
IN THE NEXT FEW HOURS.
THEY ARE DOING A MEDIA EVENT IN
CHINA TOMORROW AND IF THEY
ANNOUNCE A DEAL WITH CHINA
MOBILE, THE BIGGEST CARRIER
THERE, IT COULD BE A HUGE DEAL.