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I still feel like I make films as a graphic designer in some ways, in the sense that I
take these bigger ideas and try to distill them down
into really simple ideas. So when you think about a logo,
you'll start with a big idea and distill it down into a really simple, iconic mark.
Educated as a graphic designer, Matt Lambert quickly widened his horizons
to a whole variety of creative disciplines including photography,
motion graphics and especially cinema.
Recently Lambert directed his first fashion film for the Berlin-based brand
Umasan
I did my first official fashion film a few months ago for this client Umasan,
and it really felt like they were acting as more of a commissioner or curator for like a
almost a patron of a short film rather than really
working with a client.
The nice thing about it is that you're dealing with your clients or other
creative people
so if they're kinda tough to work with it can be
probably a nightmare but if they're cool and you guys are in sync, it's actually
just a bunch of artists making stuff together versus working with somebody
who
is a brand manager at a bank. The fashion thing is still relatively new
I'd say for me. I mean, it's coming much more from a
muh more theatrical and
German expressionism and painting I think that still like kind of a place that I'm
going to be mostly now for inspiration. Sex often plays a major role in
Lambert's work.
Nowadays his attitude towards the representation of sexuality in the media
has changed. Maybe like a third of the work I'm doing is dealing with sexuality
and how sexuality has changed
as a result im Internet and as a result of not only the Internet but new
technologies that allow us to capture stuff, so from
you know cameras on your phone
and being able to shoot stuff much cheaper and much more spontaneously to being
able to share stuff and upload video very easily online, being able to download
not only *** that's existing really quickly and being able to share that stuff but also
people can post their own and download that stuff.
What's happening even more recently is these things like Chatroulette
and things like, you know, Twitter and stuff like that as, like, real time
ways to share and stuff so I think my work a few years ago was more commenting
on the way things have changed because
*** is so easily available and it's maybe diluting
people's *** consciousness a little bit because there's so much a bit out
there and it's changing the way we look at
sex because you're seeing so much of it perhaps. And now it's more like stepping
back and just saying, I wanna observe this conversation rather than making
a statement on what is good or bad.
There's always a beauty in what I'm doing
so I think the subjects and some of the specific images by themselves
can be sort of rough but I'm trying to always have moments that are moments of beauty
and moments of
I don't know, there's always something
kinda with the exception of maybe like *** machines
most of the films I do, there's maybe dark moments but there's always a sort of optimistic
ending or some sort of
resolution or some sort of change in our characters or in their
environment, there's
something positive there.