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Hey Bill I've been thinking about your strategy of a working farm area
to help grow my real estate business and I'm ready to give it a try
that's great Bob but remember you have to be patient
it may take awhile to start building momentum
but don't get discouraged
stay the course don't worry
I plan to stick with it but I'm a little bit concerned about coming up
with new ideas for postcards and door hangers every month that could be a
challenge you don't have to change your advertising material every month
I don't?
but if prospects see the same postcard or door hanger month after month wont they just
ignore it and throw it out?
I've got news for you
unless they're planning to sell their house in the near future there
probably going to throw it out no matter what
oh nooooo
then what's the point
the point isn't to keep your postcard out of the trash
but to get residence in your farm area to remember two things
can you guess what they are?
well one thing would be my name I guess that's pretty obvious
that's right
and what's the other thing we want them to remember
I know that I'm a realtor
and that I sell houses
well yes of course
but there are dozens of realtors in the area
we want you to stand out
what makes you the best choice if someone wants to sell their home
another words
what's your claim to fame?
you make it sound simple
get them to remember my name and my claim to fame. How would I do that?
well the best way to do that is by scheduling monthly postcard mailings
or door hanger distributions RIGHT!
and don't change your message or design
Really send out the same postcard every month wont my prospects get bored?
it's not about entertaining them
by putting out the same design in front of your prospects month after month
they're going to make an impression
they will start to recognize and remember your postcard
In advertising we call that top of mind awareness
so that when the time comes to sell
who do you think they're going to call YOU!
Okay, that make sense
but I still need a killer design to get them to notice and remember my name
and my claim to fame right?
absolutely
how about you take me to lunch tomorrow
and we can talk about message and design
Okay
But it wont be anything fancy, remember I'm just starting out and I need to set up and advertising
budget
I know just the place
pick me up tomorrow around one