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As a fellow business owner, when it comes to social media you probably already know
that marketing is important for business growth, and in today's climate that's especially true.
More and more, your prospects are turning to social media websites like Facebook to
locate businesses in their own backyard, or to ask their “Facebook Friends” for product
and service recommendations.
But what exactly is social media marketing?
Well, according to the Facebook Pages Manual, Facebook decided to add the functionality
of setting up social media marketing so that business owners, organizations, bands, and
celebrities could keep in close relationships with their fans, clients, and customers.
Having social media marketing gives you the capability of adding video, graphics and email
auto responders to start building a list, adding coupons, selling gift cards, etc. You
can be very creative with social media marketing, just like you can with your website.
So you may be thinking “So what’s the big deal? I do all those things on my website
already.” But, although you might have all of these things on your website already, getting
your business more exposure on the world’s largest social media networks should also
be part of your overall marketing strategy.
So, does social media marketing get picked up in the Search Engines?
Well, when you want to market your business using social media, you’re going to need
to know how to effectively set up and promote using social media marketing intricacies,
right? There are a number of ways social media marketing can get visitors, and surprisingly
the easiest way is by getting that social media marketing page recognized by the search
Today, social media marketing is getting great search engine rankings, thereby bringing organic
traffic to your page.
When it comes to social media marketing, the keyword that we want to focus on is “business
owners.” When a business owner has the capability to promote his or her product or service,
a tightly focused keyword rich social media marketing campaign will get better rankings
in the search engines.
Social media marketing allows businesses to customize their social media networking in
a number of ways and doing so is a great idea!
You can add custom graphics to build your brand, videos that excite your visitors and
deliver your message in a fresh, new way or even add the ability to capture email leads
direct from your social media marketing!
And now that social media platforms are getting as much (and in some cases more) internet
traffic to their channels, there has never been a better time to harness the power of
social media marketing!
The bottom line is that you want to attract “fansumers” with your social media marketing. And if you’re wondering
what a “fansumer” is, it’s yet another social phenomenon you can use
to your advantage. According to Forrester Research, a “fansumer” is simply a consumer
who has “become a fan” of a brand when using social media marketing.
So, why can social media marketing be your business’ best friend?
The main reason that you can target a specific audience, in spite of social media itself having a broad, generic
demographic, can be attributed to focused social media marketing.
But always remember, social media puts “social” before “SEO” – even in your social media