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Over the years, the Olympics has established itself as the most popular sporting event
in the world. As the event continues to expand its reach,
event organizers will need to continue to look for new ways to engage viewers.
By driving viewers to be active instead of passive, using mobile applications, and utilizing
exclusive content, the Olympics will continue to evolve from
a passive TV viewing experience to a highly interactive hybrid event experience.
This transformation has only just started and it will be exciting to see how far the
London 2012 Olympic committee can move the experience forward.
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