Tips to Increase Conversions - Marketing funnel optimization

Today, I wanted to talk about having a call to action for each stage of the buying cycle and marketing funnel. One of the biggest mistakes we see our customers making is having only one type of call to action. For example, a lot of people have a form on their website for a free consultation, but that's a little bit too intense for the average website visitor. At the top of the marketing funnel, you have about 80 percent of people are just surfing the Internet and they're researching and they're not ready to make a purchasing decision yet. It's a great idea to have an eBook or a White Paper that they can download and you can get their information without them feeling like they're fully signing up with you or buying a product. At the middle of the buying cycle, you have about 15 percent of people are looking to compare you to another company and things like comparison charts or case studies are great options to give them that satisfy that stage of the cycle. And at the bottom of the funnel you have things like web forms, free consultations or even a buy now button. But if you only focus on the bottom of the funnel, you're missing most web visitors. It's a great way to increase conversions to your website to have a call to action at each of the various stages of the buying cycle.