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Hello, my name is Maghalie and my urban craft is design and styling.
My work revolves around three concepts namely research, inspiration, and creation.
I archive pictures and materials, colours and texts.
I visit museums, read books and collect all sorts of objects around me simply out of curiosity
and that's the start of my work
First you have to grasp the essence of the subject.
Actually, the research is all gathered together in a moodboard.
The images and texts which I have found come together in a single
image, a single mood and one is linked to the other.
This gives me a really clear picture of the subject and from here I can continue to experiment.
'To create' for me really means to investigate further experimentation with the moodboard in mind.
I've actually made a library of materials with various combinations, different techniques,
and different crafts also combined with new technology.
To see how far you can push a machine, what the possibilities are
within these limitations and try to work with that.
Industrial weaving machines, knitting machines, and lasers.
This results in photographs, trend books, prototypes, and finished products.
Sometimes, there are no end products, but it is a possibility,
for example these silk scarves and other items.
But in the end the idea is to use these images to make an inspirational book.