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The visual communication area offers its students a number of tools
that vary from technological, cultural to methodological tools.
And with this means the students can
reproduce their ideas and emotions
throughout time
The contents should make an impact in the public and get their attention
What we intend is for our students to have
a very clear perception of the professional world outside school
and what we look for are teachers who are not only educators
but also are professionals
who work full time in the industry
A graphic designer works with typography and image
and has to be able to, literally, master them.
This means being able to generate allocution and content by mastering
the image and typography. When I say image I mean photography,
the typography itself as an image, illustrations
or any other kind of
representation variant.
I do not think that graphic design should be limited
to print media only.
It's built up in the analogue world together with the digital world
and it is essential for it to be developed in a technological level
now days in the contemporary visual communication
One of the strengths
of this course is that we are in a design school
whereas my area of teaching is in
illustration and animation
Therefore the career profile
is very interesting for the student because we have a design foundation
together with the animation and illustration sides
This is a very particular set in comparison with other schools
and IED is encouraging this mix
in order to have a more complete professional profile for its students
For example, in my project foundation classes I intend for my students to understand
that we need to think in multi-channels;
and to work in the projects thinking about what, how, where and why
every aspect of the project will be evolving and how it will be combined
and blend with other disciplines and other applications
The investigation and the methodology, which are very important parts
in the projective process; are key elements because it is from there
that everything can be justified and can be constructed
In the last year thesis project
we would have to coordinate, along with a professional company,
the creation of a advertising spot, clip or animation in order to boost
the corporative message of the company.
"La Violeta" is a centre for popular culture in the Gracia neighborhood
which is planned to be opened in september 2012
and it is intended for it to be a meeting centre for all
the popular culture "colles" groups
We asked the students to develop a global communication
plan as complete as possible From information flyers, prints,
promotional booklets, video, services guide, banners, etc.
I think that it is an excellent outcome,
it's very interesting for us and,
above all, it is very fresh.
Hay algo que es particularmente interesante
acerca del desarrollo del proyecto de tesis del IED;
y es el hecho de que no solamente se trabaja con gente de distintos países sino que
también son de distintas áreas profesionales Además cuando vas a correcciones en las tutorías,
los tutores también son de diferentes países y diferentes áreas, así que te encuentras
trabajando constantemente con un punto de vista muy "Glocalizado" ya que nuestro proyecto
abarca estrictamente a la cultura popular del barrio de Gràcia pero los aportes que
tenemos para desarrollar el diseño, el concepto y la campaña vienen realmente de todas
partes del mundo de tal modo que terminamos
con un sentido de localización global.
From my experience at IED Barcelona I would highlight something that surprised me a lot and that is
the pressure that some teachers would put on us regarding the level and production of pieces of work.
Sometimes we had to do about 40 graphic pieces from one week to the other
and what surprised me was that in the end everybody
could do them all and with really good results.
I started working with multitouch-barcelona following the final thesis project that I did at IED Barcelona
that was a collaboration with the OFFF Festival and that year
they held their tenth anniversary in Paris
And our thesis project was the creation of
all the graphic campaign for the festival:
From the tenth anniversary book with an exclusive short film included,
the bumpers to presents the artists giving conferences,
booklets and an interactive installation.
And because of this interactive installation is that I met
multitouch-barcelona who were our tutors for this part of the thesis.
So I collaborated with them for a project
in the summer of 2010
and since then, I work with them.
Multitouch-Barcelona is an interactive studio
focused in creating interactive installations in the most natural way possible.
And my role inside the studio is to be of support for Roger and Dani.
Roger is the programmer and Dani is more
centered in the graphics;
so, precisely, because of the professional profile that I have from studying at IED Barcelona:
a multimedia profile, where I did a bit of graphic,
a bit of video and a bit of programming
I am able to help and complete them both.