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Did you know that 20% of your customers live with a disability?
Whether that's temporary or permanent.
On top of that, we're facing a rapidly aging population
which means we are going to experience
more people living with disability, than ever before.
I'm Minnie Baragwanath
and I'm the Chief Executive of the Be. Institute
We've put together some quick and easy tips
to help you capture the spending power of this consumer group,
The Access Customer.
Predicted to be the fastest growing
and most valuable customer group in the world.
It's important that we make life easy for all people.
And right now, more than 750,000
New Zealanders could benefit from better access.
We've made these tips with you in mind,
so you can improve access
and ultimately improve your business.